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Show Results For
- All HBS Web
(3,624)
- People (15)
- News (952)
- Research (2,123)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,507)
- April 1990
- Case
Philip Morris Companies' ""Bill of Rights"" Sponsorship Program
By: Stephen A. Greyser and Norman Klein
Describes the new policy of the National Archives of inviting corporate cosponsorship of historic exhibits and commemorations. In November 1989, Philip Morris Companies (PM) became the first cosponsor of the bicentennial commemoration of the Bill of Rights, and used... View Details
Keywords: Policy; Brands and Branding; Decisions; Advertising; Marketing Strategy; Risk and Uncertainty; Financing and Loans; Reputation; Nonprofit Organizations
Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program. Harvard Business School Case 590-108, April 1990.
- 01 Jun 2015
- News
Ask the Expert: The Kids Are All Right
their social conscience. To them, doing good is just table stakes. Scratch has developed a proprietary methodology examining “brand love” to decode the science of brand affinity across generations. We found that millennials assume that... View Details
- January 2011
- Supplement
John Smith, CEO BBC Worldwide, Remarks to AMP, October 2007
By: John A. Quelch
BBC Worldwide CEO, John Smith addresses AMP participants in October 2007. View Details
Keywords: Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; United Kingdom
Quelch, John A. "John Smith, CEO BBC Worldwide, Remarks to AMP, October 2007." Harvard Business School Video Supplement 511-705, January 2011.
- Career Coach
Lauren Murphy
responsibility at the Proctor & Gamble company where she was a Brand Manager and a Regional Marketing Manager. She began her business career in the buying office as an Area Manager at Macy's Stores (formerly Joske's of Houston). Work... View Details
Keywords: Consumer Products; Investment Management; Financial Services (All); Manufacturing; Publishing / Communications / Advertising; Retail; Health Care; Clean Technology; Energy; Commercial Banking; Financial Services (All); Consulting; Education; Entertainment / Media; Entrepreneurship; Financial Services (All); Government; Hospitality; Investment Banking; Financial Services (All); Private Equity; Financial Services (All); Real Estate; Search Fund; Financial Services (All); Sports; Technology; Telecommunications; Venture Capital; Financial Services (All)
- 01 Dec 2006
- News
Rolling Thunder
HEAVY METAL: Stephen Julius and family aboard an Indian motorcycle, a classic brand that in late 2007 will once again hit the streets. PHOTO COURTESY STEPHEN JULIUS Vrrooom that’s the sound of the classic Indian View Details
- 01 Jun 2012
- News
Faculty Research Online
in the number of “functional” managers for crowding in the C-suite. Is J.C. Penney’s Makeover the Future of Retailing? The stuffy department store chain has become emboldened under new CEO Ron Johnson (MBA 1984) with plans for an innovative store upgrade, simplified... View Details
- 01 Jun 2015
- News
Fever Pitch
great generation of small business owners. Most Innovative Selected by alumni and students BollyX Fitness (Northeastern US Region) Minal Mehta (MBA 2011) The world’s leading and fastest-growing Bollywood fitness company. Greatest Impact Selected by alumni and students... View Details
- 06 Dec 2021
- News
Action Plan: Whole Sale
retailers to connect with consumers, he adds. “Beauty is a category that has the ability to articulate a brand promise or personality,” says Balbale, which is particularly appealing to Gen Z—and others. “Retailers are beginning to... View Details
- Video
Dr. Laura Catena
Dr. Laura Catena, Managing Director of Bodega Catena Zapata, explains the importance of reputation in the wine industry and outlines marketing strategies that have helped her winery surpass the competition. View Details
- December 2018 (Revised June 2019)
- Case
Wolfgang Puck: Setting the Table for the Future
By: Boris Groysberg and Matthew G. Preble
Chef Wolfgang Puck oversees a disparate business empire that includes fine dining restaurants, a catering business, and various licensed products that run from cookware, to soup, to fast-casual restaurants. His businesses activities are divided among three separate... View Details
Keywords: Brands and Branding; Growth and Development; Management Systems; Business Processes; Leadership; Transition; Food and Beverage Industry; Consumer Products Industry
Groysberg, Boris, and Matthew G. Preble. "Wolfgang Puck: Setting the Table for the Future." Harvard Business School Case 419-001, December 2018. (Revised June 2019.)
- March 1995 (Revised April 1995)
- Case
NIKE Inc. in the 1990s (A): New Directions
By: Robert J. Dolan
Describes the transition of Nike from 1990 to 1993 as it sees major growth opportunities in foreign markets. View Details
Dolan, Robert J. "NIKE Inc. in the 1990s (A): New Directions." Harvard Business School Case 595-102, March 1995. (Revised April 1995.)
- March 1991
- Teaching Note
Procter & Gamble Co. (A), Teaching Note
By: Frank V. Cespedes
Teaching Note for (9-584-047). View Details
- July 2008 (Revised February 2009)
- Supplement
(PRODUCT) RED (B)
By: Youngme E. Moon, Michael I. Norton and David Chen
Updates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives. View Details
Keywords: Communication; Brands and Branding; Marketing Strategy; Social Marketing; Partners and Partnerships; Social Enterprise; Africa
Moon, Youngme E., Michael I. Norton, and David Chen. "(PRODUCT) RED (B)." Harvard Business School Supplement 509-014, July 2008. (Revised February 2009.)
- Profile
Lauryn Hale
dream school," Lauryn says. "I sat on a bench after class and just imagined what it would be like to go here." Motivated by a desire to change her career path toward brand management, then education, Lauryn came to HBS to... View Details
Max (Francis) Factor, Jr.
Taking over the family company after the death of his father in 1938, Factor is regarded as a pioneer in the cosmetics and makeup business. He transformed the company from a Hollywood makeup studio into a worldwide provider of name brand... View Details
Keywords: Personal Care & Home Products
- 14 Nov 2016
- Op-Ed
5 Lessons I Hope Marketers Don’t Learn from Donald Trump
dreams of consumers, because a brand that’s built on such appeals will find it hard to grow to be a source of pride. Apparently misogyny, xenophobia, and contempt for the disabled have worked as customer acquisition tools for soon-to-be... View Details
Keywords: by John A. Deighton
- May 2024 (Revised February 2025)
- Case
Lowe's: Improving the Total Home Strategy
By: Elie Ofek, K. Shelette Stewart and Alicia Dadlani
In 2023, Marvin Ellison, CEO of Lowe’s, contemplated enhancements to the company’s Total Home Strategy to accelerate performance and grow market share. In the last five years since becoming CEO, Ellison had championed a turnaround of the company, completing a... View Details
Keywords: Growth and Development Strategy; E-commerce; Competition; Brands and Branding; Business Strategy; Retail Industry; United States; North Carolina
Ofek, Elie, K. Shelette Stewart, and Alicia Dadlani. "Lowe's: Improving the Total Home Strategy." Harvard Business School Case 524-054, May 2024. (Revised February 2025.)