Targeting - Publications - Faculty & Research

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Creating Brand Value - Course Catalog

optimal way to manage investments behind brands for the short- and long-term? What are the opportunities and challenges associated with geographic, target market, product line, and brand extensions? How can brand portfolio strategy and... View Details

01 Apr 1999
News

Q & A: Confronting New Technologies: When Doing Right Is Wrong

service targeted at an established market, then rapid market entry and a quick sellout provide the best chances for success. For an entrepreneur wanting to build a business over time, the odds can be improved dramatically by finding a... View Details

04 Jun 2001
Research & Ideas

Why dot.coms Will Rise Again

& Fung is a publicly traded family company that McFarlan reckoned would clock $5 billion in US sales by the end of 2001. The company operates a supply chain network involving "thousands" of factories across China, Southeast Asia, India, Africa, and the... View Details

Keywords: by Martha Lagace

28 Aug 2019
Blog Post

Know Your Audience: Recruiting HBS Students for Investment Banking

Finance Club is a highly recommended best practice for banks recruiting at HBS to reach a targeted group of potential applicants. Connect with Renee and Kurt To discuss your recruiting strategy, contact Renee and Kurt. They will be happy... View Details

31 Aug 2017
Blog Post

Why I Spent This Summer Coding

would it cost to build/change/scale this? - is a frequent question in startup land (elsewhere too) where recruitment targets are typically behind schedule. In my case, I saw two main options to building a MVP (minimum viable product):... View Details

Keywords: Technology

19 Apr 2017
Blog Post

7 Ways MBA Students Use Baker Library

number of these questions (in addition to those related to course work or independent projects) that focus on career research – helping students create target lists, and learning more about industries or the companies they’re interviewing... View Details

15 Aug 2024
Blog Post

Navigating the Future of Renewable Energy at Port Esbjerg

towards renewable energy production and CCS, with plans to inject captured carbon into depleted oil fields in the North Sea. Total is targeting 50% renewables in their portfolio mix by 2050. Their strategy represents a significant move... View Details

01 Mar 2017
News

HBX: Reimagining HBS for the Digital Age

multimedia cases, polls, virtual cold calls, and peer interactions to replicate the dynamics of the traditional classroom. Students complete the coursework on their own schedule while meeting regular deadlines. They are graded on participation and must pass a final... View Details

07 Jul 2023
Blog Post

Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories

It doesn’t matter if you’re crafting a pitch for tech investors, consumers, or election-season voters. If you want your target audience to remember your message the next day, tell a story. That’s one of the findings of a new study by... View Details

22 Nov 2016
First Look

November 22, 2016

November 2016 Quarterly Journal of Economics Stereotypes By: Bordalo, Pedro, Katherine Baldiga Coffman, Nicola Gennaioli, and Andrei Shleifer Abstract—We present a model of stereotypes based on Kahneman and Tversky's representativeness heuristic. A decision maker... View Details

Keywords: Sean Silverthorne

06 Sep 2022
Research & Ideas

Curbing an Unlikely Culprit of Rising Drug Prices: Pharmaceutical Donations

Prescription drug costs continue to climb in the United States, but tightening a loophole in a federal law may help curb rising expenses, according to research published this week in Health Affairs. Efforts to control US health care spending commonly View Details

Keywords: by Ben Rand; Insurance; Health; Pharmaceutical

25 Aug 2017
Op-Ed

Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?

Trump, the demographics of opposition to the president put unique pressure on business leaders. He is astoundingly unpopular with the young. In August, among adults under 35, Trump had a disapproval rating of 62 percent with only 22 percent approval. Advertisers View Details

Keywords: by Gautam Mukunda

17 Feb 2014
Research & Ideas

Companies Detangle from Legacy Pensions

says Viceira. "Insurance companies are now back in the game of managing these assets, some of which we might see moving from the BlackRocks of the world to the Prudentials of the world." Another potentially lucrative target... View Details

Keywords: by Michael Blanding; Aerospace; Financial Services

Web

Bibliography - Edwin H. Land & Polaroid | Harvard Business School

behind the camera.” Boston Globe , October 17, 1976. Full text available (Harvard users only) “Light Control: Polaroid filters make enemy targets easier to see.” Life 16, no. 6 (February 7, 1944). Full Text Available . Livesay, Harold C.... View Details

01 Sep 2012
News

Curb Your Smartphone Habit

you asked at BCG? In the BCG experiment, our immediate goal was to make it possible for team members to have predictable time off each week. Typically, the target was one night with no work contact, but it could be any predictable unit of... View Details

Keywords: Deborah Blagg; smartphones; Colleges, Universities, and Professional Schools; Educational Services; Telecommunications; Information

01 Jan 2003
News

Daniel L. Vasella, M.D.

Ciba-Geigy and Sandoz and now the sixth largest pharmaceutical company in the world-is doing just that. And Gleevec-the first "designer drug" for patients with chronic myeloid leukemia (CML) that targets cancer-producing molecules and... View Details

31 Jan 2024
Blog Post

Career Advice from the Guests of the HBS Climate Rising Podcast

and the choices they made that helped get them where they are today. In addition, be sure to also network outside of your target industry to get exposure to more perspectives and opportunities. Climate change is a highly interdisciplinary... View Details

12 Jun 2019
Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

forces, but patterns over time and how markets move and customers buy. They may not know your specific market details or the intimate buying patterns of your target customer, but as Bob Mason, managing partner of Project11 says, “We often... View Details

Keywords: by Julia Austin

14 Jun 2016
First Look

June 14, 2016

evidence. NPEs on average behave as "patent trolls." Indeed, NPEs hold and frequently litigate patents that are likely to be at least partially invalidated; moreover, NPEs target cash irrespective of its relation to alleged... View Details