Professor Michael Norton - Publications - Faculty & Research

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

over a course of a career or in the flash of an eye—just ask Atlanta Falcons quarterback Michael Vick, who was a top endorsement target of clients such as Coca-Cola until he was disgraced earlier this year in a dogfighting scandal.... View Details

Keywords: by Sarah Jane Gilbert; Sports

01 Sep 2006
News

Redefining Health Care

PORTER: Health care's zero-sum competition model adds costs and results in severe quality problems. University professor Michael Porter never planned to write a book on health-care reform. In fact, he... View Details

Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services; Health, Social Assistance

21 Nov 2012
Research & Ideas

What Health Care Managers Need to Know--and How to Teach Them

Harvard Business School Professor Regina Herzlinger. “This is not a field for mile-wide, inch-deep managers” On October 4-5, Herzlinger, the Nancy R. McPherson Professor of Business Administration, hosted... View Details

Keywords: by Paul Guttry; Health; Education

23 Aug 2019
Sharpening Your Skills

Has the Corporate Mission Just Been Disrupted?

state of failure? Michael Porter and Katherine Gehl find a rigged American political system that limits competition and works against the public interest. Green Businesses Are Incredibly Difficult to Make Profitable. Try It AnywayMaking a... View Details

Keywords: by Sean Silverthorne; Green Technology

31 Jul 2012
First Look

First Look: July 31

Download the paper: http://www.hbs.edu/research/pdf/13-004.pdf Children Develop a Veil of Fairness Authors:A., N. Montinari Shaw, M. Piovesan, K.R. Olson, F. Gino, and M.I. Norton Abstract Previous research suggests that children develop... View Details

Keywords: Carmen Nobel

01 Jun 2003
News

Student Conferences, at a Glance

Fitzhugh Conference Redefining Wealth: Claim It, Grow It, Sustain It January 31–February 2, 2003 Sponsor: HBS African-American Student Union Keynote speaker: Benaree Pratt Wiley (MBA 1972), president & CEO, The Partnership, Inc. Bert King Award for Service to the... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Sep 2008
News

The Levitt Brand

weeks (the man does not let up!), the students come to appreciate the intensity and rapid-fire humor of their teacher. Clearly, he cares. A lot. And by the end of the semester, something transformative has happened: They are better thinkers. When HBS View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services

24 Sep 2001
Research & Ideas

Five Questions for Debora L. Spar

In the long run, even the most fundamental innovations have a way of being influenced by government, says Harvard Business School professor Debora Spar. That's why business leaders need political skills, too. Silverthorne: In Next: The... View Details

Keywords: by Sean Silverthorne

12 Jul 2020
Book

The Harvard Business School Faculty Summer Reader 2020

policy for presidents from Roosevelt through Nixon. My summer plan is to read Andrew Roberts’ Churchill: Walking with Destiny. For relaxation, I read crime and mystery stories, and have been a long-time fan of Michael Connelly. One... View Details

Keywords: by Staff

2013
Article

Prosocial Spending and Well-Being: Cross-Cultural Evidence for a Psychological Universal

By: Lara B. Aknin, Christopher P. Barrington-Leigh, Elizabeth W. Dunn, John F. Helliwell, Justine Burns, Robert Biswas-Diener, Imelda Kemeza, Paul Nyende, Claire Ashton-James and Michael I. Norton

This research provides the first support for a possible psychological universal: Human beings around the world derive emotional benefits from using their financial resources to help others (prosocial spending). In Study 1, survey data from 136 countries were examined... View Details

Keywords: Prosocial Spending; Psychological Universal; Prosocial Behavior; Well-being; Happiness; Spending; Philanthropy and Charitable Giving; Canada; Uganda; South Africa; India

Citation

Read Now

18 Dec 2019
News

A Recovery Squandered

Web

Bringing the Next Pandemic Vaccine to Your Doorstep with MIMIX - Blog: Health Supplement

Health Health Care Entrepreneurship Health Care Innovation Health Care Investment Health Care at HBS Insurance/payor Medical devices/diagnostics Precision Medicine Public Health Women's Health 17 Aug 2022 Bringing the Next Pandemic Vaccine to Your Doorstep with MIMIX... View Details

01 Jun 1998
News

Short Takes

HBS professor Michael Beer and Harvard University doctoral candidate Nancy Katz report on a survey of 205 executives from 30 countries in industries such as manufacturing, retail, and financial and... View Details

Keywords: Orna Feldman and Caroline Chauncey

01 Sep 2004
News

Tracking a Turnaround

Levy, who accepted the position in January 2002. “He said, ‘We don’t care. It will be a good case study either way.’” “I wanted to get the unvarnished story as it unfolded in real time,” says Garvin, noting that he and his coauthor, Assistant View Details

Keywords: Julia Hanna; Hospitals; Health, Social Assistance; Management of Companies and Enterprises; Management

Web

Winning with Digital Platforms Online Course | HBS Online

hrs/week Pay by August 28 $1,850 Certificate Negotiation Mastery Professor Michael Wheeler Master negotiation techniques to secure maximum value for yourself and your organization. 8 weeks, 4-5 hrs/week Pay... View Details

01 Apr 1999
News

Spirit at Work

HBS faculty members with various perspectives on the issue provide some insights on these questions. A Sense of Purpose "I see the movement to incorporate more of a spiritual feeling in business as a reflection of people's age-old need to find meaning in what they're... View Details

Keywords: Marguerite Rigoglioso

02 Oct 2015
News

The ‘F’ Word

coauthored by Professor Tom Eisenmann and researcher Lisa Mazzanti, is under discussion by first-year students in The Entrepreneurial Manager. Wallace has the opportunity to offer a firsthand perspective and listen as her decision points... View Details

Keywords: Walt Disney Studios

26 Mar 2025
News

Alumni Explore a Changing Hong Kong; Meet the Leader: HBS Club of Singapore

cold-calling guests. “It was great,” says Chow. “It showed just how tight the HBS community is in Hong Kong as well, that we are comfortable enough to just call people to stand up and answer difficult questions. Michael Tien (MBA 1974),... View Details

Keywords: Margie Kelley

13 Mar 2014
Research & Ideas

Can We Get To Where We Need To Go?

those who care about the renewed, continued competitiveness of the United States," he told attendees who gathered recently at the national summit held at HBS, America on the Move: Transportation and Infrastructure for the 21st Century. According to HBS View Details

Keywords: by Dina Gerdeman; Transportation; Air Transportation; Auto

01 Jan 2004
News

Minoru Makihara, 75th AMP, 1977

with a laptop computer, and joined the board of IBM. To expand Mitsubishi's horizons, he pressed for the development of new business in emerging markets such as China and Southeast Asia. "Having taken these and other actions," observed HBS View Details

Publications