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(3,006)
- People (24)
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- Research (1,579)
- Events (15)
- Multimedia (41)
- Faculty Publications (1,094)
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2019 Symposium - Race, Gender & Equity
with Soraya Chemaly on "Rage Becomes Her: The Power of Women's Anger" Soraya Chemaly Soraya Chemaly ia an author and Director of the Women’s Media Center Speech Project Soraya Chemaly ia an author and Director of the Women’s View Details
- Web
Online Entrepreneurial Marketing Course | HBS Online
Establish a customer selection strategy, including buyer personas and journeys Devise strategies for engaging and influencing the stakeholders making purchasing decisions Understand the importance of brand-building and the key components of an effective brand Build a... View Details
- 06 Dec 2021
- News
Monaco's Digital Transformation
well the challenges that lay ahead. DIGITAL LEADERSHIP: Read how the president and CEO of Trusted Media Brands is spearheading digital innovation at her company in the 3-Minute Briefing: Bonnie Kintzer (MBA 1987). DIGITAL LEADERSHIP: Read... View Details
Keywords: Jennifer Gillespie
- 01 Jun 2014
- News
Net Gains
and digital media presence. "We've seen what can happen decades later when you make an investment in a country." So where is the NBA's next China? Tatum offers three of the league's growing international markets and explains how the NBA... View Details
Keywords: Dan Morrell
- Profile
Stephanie Tilenius
infancy as a business medium, Stephanie “and a handful of us from the West Coast” formed the Computing, Media and Communications Club, HBS’ first student organization focused on emerging, Web-based technologies. In December 1995,... View Details
- Web
Thomas Stemberg | Baker Library | Bloomberg Center | Harvard Business School
Germany. In April 2001, Stemberg talked about his groundbreaking entrepreneurship. Interviewer: Amy Blitz, HBS Director of Media Development for Entrepreneurial Management. Tom Stemberg died in 2015. C.D. Spangler Thomas Weisel Back to... View Details
- 18 Sep 2019
- News
Level Up
fed by some four thousand media sources that can give sports business executives an immediate idea of what platforms, products, or people are moving the industry—and which ones aren’t. “We’re helping our clients stay on top of comparative... View Details
- 19 Jul 2011
- Research & Ideas
Rupert Murdoch and the Seeds of Moral Hazard
the food and apparel industries and the need to "secure" all elements of their production chain, most other industries have yet to recognize such a hazard. In the media business, news items require fair and secure sourcing,... View Details
- 13 Jun 2014
- Op-Ed
World Cup Soccer: 770 Billion Minutes of Attention
Toyota's 333,000 global workforce. “FIFA has the potential to generate $23 billion in revenue in a month” Most of the attention-getting opportunities the World Cup offers both on and off the field are sold to advertisers, either directly via sponsorships or indirectly... View Details
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Four Ways to Make The Most of Your Company Events - Recruiting
can learn a lot about a company by looking at its website and social media accounts, so focus your content on questions that the students may have prepared in advance after doing their initial research. We encourage you to share details... View Details
- 21 May 2021
- News
See Us Unite for Change
Lirio Marcelo (MBA 1998), the founder of Care.com and TAAF board member, is an executive producer of the event. “Not only are business leaders, activists and talent coming together to support this cause, but we have networks and media... View Details
- Web
About This Collection | Baker Library | Bloomberg Center | Harvard Business School
Director of Media Development for Entrepreneurial Management, conducted the interviews with twenty-four path-breaking figures from a variety of industries including finance, technology, construction and venture capital. This collection of... View Details
- Web
Gender Backlash: Does Exposure to Female Labor Market Participation Fuel Gender Conservatism? - Blog: RGE Report
labor force contingent. But in recent years, waves of far-right beliefs systems have emerged from the margins and captured large segments of mainstream thought. In the United States and around the world, media geared toward both men and... View Details
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Tips for Working Remotely | Information Technology
device. Attackers are beginning to leverage vulnerabilities in social media apps (WhatsApp, Twitter) to access your entire phone. Secure devices with passcodes or passwords and enable encryption on all your devices. Make sure you've... View Details
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Marketing AI Guidelines | About
of audio and video for video production YouTube video descriptions (for SEO optimization) Drafts of articles (before further human refinement) Social media copy Modifying or enlarging the backgrounds of photographs (while preserving the... View Details
- 04 Sep 2019
- News
Putting the Game Within Reach
ticket sales. Also out are geographic affiliations. Instead, each team will be represented by a celebrity captain. NFL stars Richard Sherman and Marshawn Lynch are on board, as is pop star Prince Royce, who the league hopes will bring his 55 million social View Details
- 01 Oct 1996
- News
Working Behind the Scenes — Alan F. Horn (MBA 1971)
became especially concerned about local air and water quality when their first child was born in 1988. Together, they helped found the Environmental Media Association, designed to encourage writers, directors, and actors to incorporate... View Details
Keywords: Thomas Frick
- 01 Jun 2000
- News
Going Public: Scott C. Bolick
embarked on a "steep learning curve" at Andersen Consulting in San Francisco, where he joined the company's Media and Entertainment division. Technology became his newfound passion at Andersen, leading him to HBS to pursue his MBA and... View Details
Keywords: Nancy O. Perry
- 01 Oct 2013
- News
Banking on Africa's Future
advertising company from Independent News & Media, an Ireland-based media company that decided to focus on the United Kingdom, and Shell's downstream fuel business (e.g., gas stations, commercial fuels, aviation, marine) as Shell moves... View Details
- 01 Apr 2000
- News
Getting the Message
advantage of it -- you got everyone in a room, and then you ran an ad." Today, through technologies promised by ad serving firms, "you can go to your customers rather than have them come to you," Deighton adds. DoubleClick's area of expertise involves its ability to... View Details
Keywords: Susan Young