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Show Results For
- All HBS Web
(4,402)
- People (15)
- News (1,253)
- Research (2,571)
- Events (16)
- Multimedia (10)
- Faculty Publications (978)
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
says Groceries $88, Delivery $8? In a recent working paper titled "The Framing Effect of Price Format," HBS Associate Professor Luc Wathieu and coauthor Marco Bertini of the London Business School attempt to understand the consumer psychology behind partitioned prices... View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
What's in a name? Plenty if you're a consumer marketer trying to build a brand. "They are road signs that help people find orientation in the jungle of supply", said Hans G. Gueldenberg, CEO of Nestlé Deutschland AG. According... View Details
Keywords: by James E. Aisner
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
that actual data on how markets are evolving tell a much different story than what Anderson predicted. As demand shifts from offline retailers with limited shelf space to online channels with much larger assortments, the sales... View Details
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
Lauder, founded Estée Lauder Cosmetics. By the time she retired from public life in the mid-1990s, this company had become one of the largest cosmetics manufacturers in the world and was recognized as one of the leading players in the... View Details
- 26 Oct 2009
- Lessons from the Classroom
The New Deal: Negotiauctions
negotiations and auctions are the only two ways in which assets get sold in any market economy. There's a deep literature on each of these mechanisms but very little on the interplay between the two—that messy, murky middle ground where... View Details
Keywords: by Julia Hanna
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
the same time giving them cover against criticism by allowing them to point to "healthier alternatives" in their product portfolios. When entrepreneurs first created e-cigarettes and marketed them... View Details
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
working to expand a fledgling business operating in a new, as yet largely undefined, market. Heinz and Noble believed that they had no time to lose. To make the most of the opportunity they saw before them, they would have to use their... View Details
Keywords: by Nancy F. Koehn
- 19 Nov 2018
- Sharpening Your Skills
E-Santa: Is Retail Ready for Digital Christmas?
carlballou Most industries are in major digital upheaval, but retail particularly seems in some kind of disruptive spin-cycle. As the retail season eneters its most crucial time of year, we take a deep breath to contemplate research from... View Details
- 01 Feb 2002
- News
You Can Bank on This
go to Wall Street, the worse the market will do. "It's not that Harvard MBAs are stupid," Soifer assured the Financial Times (September 12, 2001). Instead, he explained, Wall Street firms make generous... View Details
- 01 Feb 2002
- News
Burger Art
Talk about thinking outside the box! Since time immemorial, Americans have slapped and shaken ketchup bottles at their peril, hoping the red stuff would mostly wind up on their burgers and not in their laps. Well, that's all so yesterday,... View Details
- Student-Profile
Ta-Wei "David" Huang
As a data scientist, David Huang (he/him) spent much of his time analyzing customer¬ data to provide personalized experience and improve long-term customer values for companies in different industries. As David explains, “I loved... View Details
- October 2022
- Supplement
Single Earth: Science White Paper Supplement
By: Rembrand Koning and Emer Moloney
Science White Paper prepared by Single.Earth to give an overview of the models and solutions it has developed. View Details
Keywords: Business Startups; Entrepreneurship; Climate Change; Environmental Sustainability; Green Technology; Natural Resources; Pollution; Analytics and Data Science; Marketing; Product Marketing; Product Launch; Product Positioning; Markets; Market Timing; Strategy; Green Technology Industry; Estonia
- October 2022
- Case
Single.Earth
By: Rembrand Koning and Emer Moloney
Estonian greentech company Single.Earth is launching a nature-backed token that is linked to and funds the protection of a specific plot fo land. The first landowners had been onboarded to the company's Digital Twin, a virtual representation of the planet's natural... View Details
Keywords: Alternative Assets; Business Startups; Entrepreneurship; Climate Change; Environmental Sustainability; Green Technology; Natural Resources; Pollution; Analytics and Data Science; Marketing; Product Marketing; Product Launch; Product Positioning; Markets; Market Timing; Strategy; Green Technology Industry; Estonia
- Career Coach
Beatriz Delorme
Bea has spent 4 years working at BCG prior to HBS and has is now focusing her career on the Climate space. She love to discuss career paths within the Climate & Sustainability area, and can help students think through which route makes more sense for the summer or... View Details
- 16 Sep 2014
- Research & Ideas
Has Apple Reinvented the Watch?
biggest hurdle for the Apple Watch will be whether there is enough demand for smartwatches in general. The wearables movement could reintroduce the idea of wearing a watch to a new generation of watch wearers who have grown up telling the View Details
- 16 Dec 2015
- Research & Ideas
Why ‘Sleep on It’ No Longer Sounds Like Great Advice
that waking fresh and clearheaded makes us better able to see decisions in a clearer light. “It’s somewhat like moving information from short-term to long-term storage” That’s certainly what Uma R. Karmarkar, an assistant professor in the View Details
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
is the capability to show full motion video, which some people will find compelling. This is going to be an increasing part of the advertising world, but it's still a pretty small percentage. Beyond search advertising, marketers are using... View Details
- Student-Profile
Byungyeon Kim
explains. Interested in the ways that value is created through delivering enhanced communications and user experience, Byungyeon researched master’s programs in marketing, ultimately enrolling at Korea University Business School. During his View Details
- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
reasons include structural changes in the advertising industry such as the unbundling of agency services, and improved communication tools that make it easier and more cost efficient for firms to manage some aspect of their own advertising campaigns. Taken together,... View Details
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what Harvard Business School professor Douglas Holt terms identity... View Details
Keywords: by Martha Lagace