Internet and the Web - Publications - Faculty & Research - Harvard Business School

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Article

Why Do Intermediaries Divert Search?

By: Andrei Hagiu and Bruno Jullien

We analyze the incentives to divert search for an information intermediary who enables buyers (consumers) to search affiliated sellers (stores). We identify two original motives for diverting search (i.e., inducing consumers to search more than they would like): 1)... View Details

Keywords: Market Intermediation; Search; Two-Sided Markets; Platform Design; Demand and Consumers; Motivation and Incentives; Internet and the Web; Digital Platforms; Distribution Channels; Business Strategy; Retail Industry

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August 2002 (Revised March 2003)
Teaching Note

NerveWire (TN)

By: Nitin Nohria and Bridget Gurtler

Teaching Note for (9-402-020), (9-402-021), and (9-402-022). View Details

Keywords: Economic Slowdown and Stagnation; Recruitment; Mission and Purpose; Internet and the Web; Problems and Challenges; Consulting Industry; Newton

July 2007 (Revised October 2007)
Teaching Note

PayPal Merchant Services (TN)

By: Thomas R. Eisenmann

Keywords: Internet and the Web; Information Technology Industry

June 2001 (Revised October 2001)
Case

Netonomy

A new software product enables wireless telcos to offer a self-service customer service solution, lowering costs and improving service levels. Discusses the definition of good self-service. Examines how the company should prioritize its growth opportunities and what... View Details

Keywords: Internet and the Web; Service Delivery; Applications and Software; Globalization; Customer Focus and Relationships; Growth and Development Strategy; Information Technology Industry; Service Industry

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February 2000 (Revised May 2001)
Case

eBricks.com

By: Thomas R. Eisenmann

eBricks.com is developing an online marketplace for construction materials. The start-up company faces two decisions: 1) whether to merge with BluelineOnline.com, a firm providing project management solutions for the construction industry; and 2) whether to develop an... View Details

Keywords: Strategic Planning; Digital Platforms; Internet and the Web; Marketplace Matching; Decision Choices and Conditions; Business Startups; Construction Industry

March 2001 (Revised March 2003)
Case

Syncra Systems

Syncra Systems makes Internet-based software that allows supply chain partners to compare disparate forecasts and production plans, to uncover any discrepancies among them, and to address these issues. However, many potential Syncra customers perceive that they will... View Details

Keywords: Product Positioning; Internet and the Web; Supply Chain Management; Applications and Software; Sales

1997
Chapter

Frontiers of Online Financial Services

By: R. Kalakota and F. Frei

Keywords: Internet and the Web; Finance; Financial Services Industry; Information Technology Industry

Web

John H. McArthur | About

programs, many of which had been developed in the previous five years. The Creation of Harvard Business Publishing McArthur believed publishing was vitally important to the... View Details

Web

Business Economics Online Course | HBS Online

4 Markets Apply market principles to analyze industries in which no traditional market functions. Highlights The Concept of Market Equilibrium Internet versus Traditional Retail Prediction Markets Show Hide... View Details

September 2003
Case

Upromise 2002

By: William A. Sahlman

Describes a set of decisions confronting the senior management of a company that has established a loyalty rewards program allocating cash to tax-advantaged college savings accounts for participants. The company has recruited a new CEO and needs to raise additional... View Details

Keywords: Corporate Entrepreneurship; Venture Capital; Management Teams; Capital; Internet and the Web; Decisions

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October 2000 (Revised November 2001)
Case

Garage.com (A)

By: Dorothy A. Leonard and Elizabeth Kind

Silicon Valley's Garage.com matches venture capital and corporate angel investors with high-tech start-ups that are looking for early stage funding. As a Web-based service, Garage.com fields inquiries from entrepreneurs and investors around the world, and is eager to... View Details

Keywords: Business Startups; Corporate Strategy; Business Growth and Maturation; Venture Capital; Investment; Internet and the Web; Expansion; Operations; Corporate Entrepreneurship; Global Strategy; Technological Innovation; Brands and Branding; Information Technology Industry

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April 2021
Case

Codecademy: Where to Next?

By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman

In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details

Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States

April 2006 (Revised April 2007)
Case

Endeca Technologies: New Growth Opportunities

By: Paul A. Gompers and Kristin Perry

Steve Papa, CEO of Endeca Technologies, must decide whether to expand into a new market with a new application of his company's technology. Endeca has experienced significant success with its information access software in the online retail industry, and in September... View Details

Keywords: Decision Choices and Conditions; Market Entry and Exit; Production; Organizational Structure; Partners and Partnerships; Opportunities; Expansion; Internet and the Web; Applications and Software; Information Technology Industry

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February 22, 2023
Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins

Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details

Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States; North America

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autumn 2000
Article

eBay, Inc.

By: Stephen P. Bradley and Kelley Porter

Keywords: Internet and the Web; Auctions; Consumer Products Industry

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July 2023
Article

So, Who Likes You? Evidence from a Randomized Field Experiment

By: Ravi Bapna, Edward McFowland III, Probal Mojumder, Jui Ramaprasad and Akhmed Umyarov

With one-third of marriages in the United States beginning online, online dating platforms have become important curators of the modern social fabric. Prior work on online dating has elicited two critical frictions in the heterosexual dating market. Women, governed by... View Details

Keywords: Online Dating; Internet and the Web; Analytics and Data Science; Gender; Emotions; Social and Collaborative Networks

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February 2017
Case

Dick's Sporting Goods

By: Rajiv Lal, Jose B. Alvarez and Matthew G. Preble

Edward Stack, chairman and CEO of Dick’s Sporting Goods (DKS), faced a rapidly changing sporting goods landscape in October 2016. Two large competitors—The Sports Authority and Sport Chalet—had folded earlier that year, and DKS had to contend with increasingly robust... View Details

February 2001 (Revised August 2001)
Case

Dialpad Communications (A)

By: Alan D. MacCormack and Kerry Herman

Describes the evolution of Dialpad, a voice-over-Internet-protocol telephony company. Set in September 2000, CEO Brad Garlinghouse faces a dilemma: what to do about the large number of international users who use Dialpad to call the United States for free. He must also... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Organizational Design; Competitive Strategy; Investment; Mobile and Wireless Technology; Internet and the Web; Venture Capital; Telecommunications Industry; California

June 2011
Teaching Note

PatientsLikeMe: An Online Community of Patients (TN)

By: Sunil Gupta and Jason Riis

Teaching Note for 511093. View Details

Keywords: Internet and the Web; Social and Collaborative Networks; Health Disorders; Growth and Development; Product Launch; Web Services Industry

Web

Charts & Statistics - Leadership

less than a day for the war effort Atomic bomb ENIAC computer Penicillin used extensively to treat soldiers' infections Synthetic rubberx Influence: High 50 1950 s 19 Television sales expand dramatically Transistors used in portable... View Details

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