Publications

October 2019
Case

Kaspi.kz IPO

By: Victoria Ivashina and Esel Çekin

This case follows Kaspi.kz, a private equity (Baring Vostok) co-owned retail bank in Central Asia that evolved into a fintech, payments and e-commerce company. It provides insights into private equity financing, portfolio company management, and initial public offering... View Details

Keywords: Finance; Private Equity; Initial Public Offering; Organizational Change and Adaptation; Central Asia

Research Summary

Overview

By: Chiara Farronato

Based on a broad interest in the economics of innovation and the Internet, Professor Farronato concentrates her research on the evolution of e-commerce and peer-to-peer online platforms, including platform adoption, economies of scale, and drivers of heterogeneous... View Details

February 2023 (Revised March 2025)
Case

Graphic Packaging: Project Cowboy (A)

By: Benjamin C. Esty and E. Scott Mayfield

In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type of paper packaging used for consumer products (cups, cereal boxes, beverage boxes, etc.) that utilized recycled... View Details

Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America

October 2017 (Revised April 2019)
Case

Data Breach at Equifax

By: Suraj Srinivasan, Quinn Pitcher and Jonah S. Goldberg

The case discusses the events leading up to the massive data breach at Equifax, one of the three U.S. credit reporting companies, the organizational and governance issues that contributed to the breach, and the consequences of the breach. The case supplement provides... View Details

Keywords: Safety; Information Management; Cybersecurity; Technology Industry; United States

14 Jul 2021
Blog Post

From Colombia to the District of Columbia: Making an Impact with Paulina Llano (MBA 2022)

passionate about, which is Political Science.” During undergrad, Llano interned at McKinsey and joined the firm full-time in Bogota after graduation. She spent three years traveling and working on a variety of projects before taking her... View Details

Keywords: Health Care

2013
Working Paper

Increased Speed Equals Increased Wait: The Impact of a Reduction in Emergency Department Ultrasound Order Processing Time

By: Jillian Berry Jaeker, Anita L. Tucker and Michael H. Lee

We exploit an exogenous process change at two emergency departments (EDs) within a health system to test the theory that increasing capacity in a discretionary work setting increases wait times due to additional services being provided to customers as a consequence of... View Details

Keywords: Technology; Demand and Consumers; Service Delivery; Health Care and Treatment; Business Processes; Health Industry

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September 2013
Case

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins

After a successful career as Chairman and CEO of Paris-based luxury food company Fauchon, Laurent Adamowicz sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable... View Details

Jennifer Abel is a doctoral student in Organizational Behavior at Harvard Business School. Broadly, her research interests include trust formation and conflict management. She received a B.A. in Cognitive Science from the University of California, Berkeley.

View Details

23 Jun 2008
Research & Ideas

Innovative Ways to Encourage Personal Savings

to support these sets of well-meaning folks who are trying to do the right thing." Tufano was invited to describe his work for HBS Working Knowledge. Martha Lagace: How did you get interested in studying... View Details

Keywords: by Martha Lagace; Financial Services

2018
Working Paper

Learning to Become a Taste Expert

By: Kathryn A. Latour and John A. Deighton

Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming an expert center on cultivating an analytic mindset. In the present research the authors... View Details

Keywords: Hedonic; Wine; Expertise; Holistic; Analytic; Sensory; Taste; Learning; Experience and Expertise; Analysis; Perception

SSRN

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06 Aug 2015
News

When Workers Know Exactly How Much More Money CEOs Make, Will Anything Change?

April 2010 (Revised May 2017)
Case

Tremblant Capital Group

By: Robin Greenwood

Brett Barakett, CEO and founder of Tremblant Capital Group, a New York–based hedge fund, must decide what to do with his fund's position in Green Mountain Coffee Roasters, which has dropped in value by more than 40% in recent months. Tremblant is a hedge fund that... View Details

Keywords: Business Earnings; Behavioral Finance; Stocks; Investment Funds; Consumer Behavior; Competitive Advantage; Financial Services Industry; New York (city, NY)

Web

Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

Archival Resources Industry, marketing and advertising have long been topics of interest at HBS, where marketing has been part of the curriculum since 1914 and advertising... View Details

September 2011 (Revised August 2013)
Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details

Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry

Sebastian Hillenbrand is an Assistant Professor in the Finance Unit at Harvard Business School. He teaches the Finance I course in the MBA required curriculum.

Sebastian’s research interests are in behavioral and... View Details

Gerald Zaltman

*Joined Harvard Faculty: 1991
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91

*Doctoral Degree in Sociology Received from: The John Hopkins University;
MBA Degree Received from: The University of... View Details

Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products

2018
Working Paper

Ethical Hedonism? The Diffusion of Fair Trade and Ecological Certifications to Luxury, Lifestyle and Illicit Goods.

By: Kristin Sippl

Book project exploring ethical consumption options in four understudied lifestyle sectors: jewelry, cannabis, pets and plastics. View Details

Keywords: Ethics; Spending; Consumer Behavior; Age; Luxury

August 2022 (Revised October 2023)
Case

Bajaj Finance: Building an Omnipresent Financial Services Firm

By: Das Narayandas and Rachna Tahilyani

Bajaj Finance, India’s largest consumer finance firm with $20.9 billion of assets across 50.5 million customers, is on a journey to transform itself from a traditional firm that sells loans and other financial products through brick-and-mortar outlets to an omnipresent... View Details

Keywords: Financial Institutions; Transformation; Financial Instruments; Customer Satisfaction; Internet and the Web; Customer Focus and Relationships; India

October 2022
Article

How Leaders with Divergent Visions Generate Novel Strategy: Navigating the Paradox of Preservation and Modernization in Swiss Watchmaking

By: Ryan Raffaelli, Rich DeJordy and Rory M. McDonald

How do leaders with divergent visions for their organization come together to create a novel strategy? This paper employs paradox as a lens to investigate how leader-dyads can integrate opposing strategies to produce a new, generative approach. Drawing on a qualitative... View Details

Keywords: Strategic Paradoxes; Senior Leaders; Organizational Reinvention; Leadership; Technological Innovation; Innovation and Management; Innovation Strategy; Change; Consumer Products Industry; Consumer Products Industry; Switzerland