Publications

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13 Jan 2012
Working Paper Summaries

Intermediaries for the IP Market

Keywords: by Andrei Hagiu & David Yoffie

December 2018
Case

Corporate Transformation at Merck KGaA, Darmstadt, Germany

By: Joseph B. Fuller, Amy C. Edmondson, Daniela Beyersdorfer and Tonia Labruyere

When Stefan Oschmann became CEO and chairman of the executive board of Merck KGaA, Darmstadt, Germany, in 2016, the company had started its transformation from a mid-tier traditional German industry player to a global modern science and technology player. The... View Details

Keywords: Corporate Governance With Family Ownership; Transformation; Change Management; Restructuring; Corporate Governance; Family Ownership

27 Sep 2016
First Look

September 27, 2016

selecting investments, VCs see the management team as more important than business-related characteristics such as product or technology. They also attribute more of the likelihood of ultimate investment... View Details

Keywords: Sean Silverthorne

April 2010
Case

Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham

Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several... View Details

Keywords: Return On Investment; Forecasting; Pricing Policies; Demand Planning; Marketing Strategy; Price; Consumer Behavior; Investment Return; Forecasting and Prediction; Product Launch; Planning; Brands and Branding; Pharmaceutical Industry

Earl Sasser is a Baker Foundation Professor at Harvard Business School and has been a member of the faculty there since 1969. He received a B.A. in Mathematics from Duke University in 1965, an MBA from the University of North Carolina in 1967, and a Ph.D. in... View Details

21 Apr 2015
First Look

First Look: April 21

relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and... View Details

Keywords: Carmen Nobel & Sean Silverthorne

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

Protect and Pivot Boris Groysberg, Richard P. Chapman Professor of Business Administration. MARKETING Tip: Tailor your brand stories to the new reality. Which types of View Details

Keywords: by Sean Silverthorne

12 Nov 2013
First Look

First Look: November 12

714-409 Coffee Wars in India: Café Coffee Day Takes on the Global Brands Café Coffee Day (CCD) is contemplating how to respond to the entry of Starbucks into the Indian coffee chain market. The case study... View Details

Keywords: Sean Silverthorne

09 Apr 2007
Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

Q: Do firms compete on their programs? A: Except for niche firms, few companies brag about the conditions under which their products are made. Interestingly, many of the brands that were once targets View Details

Keywords: by Martha Lagace

Web

Ways to Give Today - Alumni

applied. How to Make a Gift Contact: Lenka Roper British Friends of Harvard Business School St James House Vicar Lane Sheffield S1 2EX Telephone: 44 0207 025 1611 Email: info@bfhbs.org The necessary forms... View Details

28 Sep 2017
HBS Seminar

Annelle Sheline, GWU

30 Aug 2023
Blog Post

I’m From the South and Going Back: Why HBS Was the Best School for Me

House (with hashbrowns covered and capped obviously), and the merits of the word "y'all" as the most efficient method of addressing a group of... View Details

21 Aug 2020
Blog Post

Pursuing a JD/MBA Joint Degree

space. In addition, the program’s length allows us to develop connections across the rest of the University. Many of us are undergraduate house tutors, faculty research... View Details

March 2001 (Revised January 2009)
Case

Walt Disney Company, The: The Entertainment King

By: Michael G. Rukstad, David J. Collis and Tyrell Levine

The first ten pages of this case are comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner. The last five pages are devoted to Eisner's strategic challenges in... View Details

Keywords: History; Organizational Change and Adaptation; Managerial Roles; Creativity; Corporate Strategy; Boundaries; Brands and Branding; Entertainment and Recreation Industry

05 Dec 2023
Cold Call Podcast

Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive

Keywords: Fashion; Consumer Products; Apparel & Accessories; Retail

March 1995 (Revised March 2001)
Case

The Black & Decker Corporation (A): Power Tools Division

By: Robert J. Dolan

Presents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market. View Details

Keywords: Brands and Branding; Product Positioning; Marketing Strategy; Product Launch; Competition; Globalization; Construction Industry; Consumer Products Industry