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- March 1990 (Revised March 1992)
- Case
New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign
By: V. Kasturi Rangan and Sohel Karim
Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives. View Details
- March 1990 (Revised March 1992)
- Supplement
New York Against AIDS (B): Backlash to the Advertising Campaign
By: V. Kasturi Rangan and Sohel Karim
Provides a follow-up to the (A) case. View Details
- February 1990 (Revised March 1990)
- Case
Quantum Semiconductor, Inc.
By: Janice H. Hammond and Roy D. Shapiro
Quantum is faced with a difficult ethical dilemma--industry studies provide evidence that chemicals used in semiconductor manufacturing may cause women working in fabrication cleanrooms to suffer a higher likelihood of spontaneous abortions. The possibility of other... View Details
Keywords: Safety; Prejudice and Bias; Law; Equality and Inequality; Cost; Production; Ethics; Health; Gender; Semiconductor Industry
- 1990
- Chapter
Analysis of Cost Variances for Management Control in Hospitals
By: S. Datar, R. Banker and S. Das
- January 1990 (Revised March 1991)
- Case
American Red Cross Blood Services: Northeast Region
By: Robert L. Simons
Recounts the financial difficulties and management changes experienced by American Red Cross Blood Services: Northeast Region (NER) during the 1980s. After summarizing industry-wide changes in the collection, testing, and distribution of blood and blood products, the... View Details
- January 1990
- Case
No Smoking Story
By: Stephen A. Greyser, Roy V. Eales and Norman Klein
Keywords: Health Disorders
- September 1989 (Revised May 1993)
- Case
Boston Sobriety Development, Inc.
- August 1989 (Revised May 1993)
- Case
Computer Company's Health Plan
- April 1989 (Revised October 2005)
- Case
James Burke: A Career in American Business (A)
By: Richard S. Tedlow and Wendy Smith
Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of... View Details
- April 1989 (Revised January 1994)
- Case
Novo Industri
By: Michael E. Porter and Michael J. Enright
Describes the structure of the insulin industry, a treatment for diabetes and Novo's strategy and competitive position in early 1982. The industry is undergoing significant change and Novo must decide how to defend and build its international position. Designed as an... View Details
- April 1989 (Revised May 1993)
- Case
Novel Combination of Two Drugs (A)
- April 1989
- Supplement
Novel Combination of Two Drugs (B)
- April 1989
- Supplement
Novel Combination of Two Drugs (C)
- April 1989 (Revised July 1992)
- Supplement
Technology Transfer: Anti-Inflammatory Drug (B)
- April 1989 (Revised July 1992)
- Supplement
Technology Transfer: Anti-Inflammatory Drug (C)
- April 1989 (Revised May 1993)
- Case
Technology Transfer: Anti-Inflammatory Discovery (A)
- March 1989 (Revised August 1989)
- Case
GI Wars: Tums vs. Rolaids—Positioning Over-the-Counter Drugs
- February 1989 (Revised April 1989)
- Teaching Note
Health Industry Manufacturers Association, Teaching Note
By: George C. Lodge