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  • January 2023
  • Case

Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

By: Brian Trelstad, Pedro Levindo and Carla Larangeira
Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts... View Details
Keywords: COVID-19 Pandemic; ESG Reporting; Acquisition; Customer Focus and Relationships; Decision Making; Social Entrepreneurship; Environmental Sustainability; Environmental Management; Climate Change; Ethics; Moral Sensibility; Values and Beliefs; Global Strategy; Corporate Governance; Health Pandemics; Human Resources; Human Capital; Crisis Management; Growth and Development Strategy; Marketing; Distribution Channels; Supply Chain; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Customer Ownership; Relationships; Business and Community Relations; Business and Stakeholder Relations; Networks; Partners and Partnerships; Science-Based Business; Reputation; Human Needs; Social Issues; Strategy; Equality and Inequality; Beauty and Cosmetics Industry; Brazil; Latin America
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Trelstad, Brian, Pedro Levindo, and Carla Larangeira. "Natura: Weathering the Pandemic at Brazil's Cosmetic Giant." Harvard Business School Case 323-065, January 2023.
  • 28 Oct 2015
  • Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

fascinated by the old British style of operation. And advertising was seen as a glamorous thing” Kapur discusses his years as a developing ad man and eventual executive chairman of O&M India in a new interview with Sunil Gupta, the... View Details
Keywords: by Sean Silverthorne; Advertising
  • 06 Feb 2006
  • Research & Ideas

The Trouble Behind Livedoor

into market manipulation, especially in Japan? Robin Greenwood: Generally speaking, market manipulation comes in two forms: manipulating investor expectations, or manipulating investors' ability to trade.... View Details
Keywords: by Sean Silverthorne; Financial Services; Technology
  • 03 Mar 2015
  • First Look

First Look: March 3

we identify core insights about how firms compete against one another in established markets. Based on our evaluation, we argue that a promising research opportunity for strategy lies in exploring how firms strategically interact in new View Details
Keywords: Sean Silverthorne
  • 13 Jul 2015
  • Research & Ideas

‘Humblebragging’ is a Bad Strategy, Especially in a Job Interview

that when given the choice to brag or to humblebrag, it's better to straight-out brag. "When people first join Twitter, one of the first things they notice is that a lot of people humblebrag," says Francesca Gino, a professor in the Negotiation, Organizations &... View Details
Keywords: by Carmen Nobel
  • 09 Jan 2006
  • Research & Ideas

Rebuilding Commercial Real Estate

Students of recent United States real estate history can't help but notice unsettling parallels between the red-hot commercial market of the late 1980s and today. Then, as now, money gushed into the market, driving office and retail... View Details
Keywords: by Roger Thompson; Construction; Real Estate
  • 19 Jun 2018
  • First Look

New Research and Ideas, June 19, 2018

competitive pressures in a saturated market. As 2018 dawned, all parties were assessing the deal’s implications. Had the stock market overreacted to news of the deal? Why was Amazon buying Whole Foods? What were the long-term implications... View Details
Keywords: Dina Gerdeman
  • 22 Jan 2013
  • First Look

First Look: Jan. 22

http://ssrn.com/abstract=2197876 Expectations of Returns and Expected Returns Authors:Greenwood, Robin, and Andrei Shleifer Abstract We analyze time-series of investor expectations of future stock market returns from five data sources... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2002
  • Research & Ideas

Disruption: The Art of Framing

on digital photography would inevitably distract the mainstream managers. Fund in stages. Establishing a freestanding venture is a good first step, but it's no guarantee that the people in charge will manage the business as an independent opportunity. Top View Details
Keywords: by Clark Gilbert & Joseph L. Bower
  • 12 Oct 1999
  • Research & Ideas

Where Main Street Meets Wall Street

years later, both camps benefit enormously from their close ties: the mutual fund is America's investment vehicle of choice, with one in three U.S. households owning a stake in the industry's $5.5 trillion in assets. "By making the capital View Details
Keywords: by Garry Emmons; Financial Services
  • 21 Mar 2017
  • First Look

First Look at New Research, March 21

with high-level C-suite executives and several functions together, both from inside and outside the firm. We use these data to study the correlation between CEO behavior and firm performance within the framework of a firm-CEO assignment... View Details
Keywords: Sean Silverthorne
  • 14 Jul 2015
  • First Look

First Look: July 14, 2015

regulation of unethical behavior. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49337 May-June 2015 NACD Directorship Higher-Ambition CEOs Need Higher-Ambition Boards By: Ludwig, Edwig, Elise Walton, and Michael Beer Abstract—The authors opine that... View Details
Keywords: Sean Silverthorne
  • 08 May 2012
  • First Look

First Look: May 8

detailed panel dataset on supply relationships in the mobile telecommunications industry, we address the following questions: What factors contribute to a firm's ability to learn by supplying, and build technological and market... View Details
Keywords: Carmen Nobel
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

versus Posted Prices in Online Markets By: Einav, Liran, Chiara Farronato, Jonathan Levin, and Neel Sundaresan Abstract—Auctions were very popular in the early days of internet commerce, but today online sellers mostly use posted prices.... View Details
Keywords: Sean Silverthorne
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

2017 CA: BVT Publishing Global Marketing Management: A Casebook By: Quelch, John A. Abstract—During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As... View Details
Keywords: Sean Silverthorne
  • 02 Aug 2006
  • Research & Ideas

Investor Protection: The Czech Experience

Lauder-Železný saga is notable for several reasons. First, it's a cautionary tale for managers about an expropriation in an emerging market where the value of an entity can be diverted to insiders. In this case, the "tunneling"... View Details
Keywords: by Martha Lagace; Media & Broadcasting; Entertainment & Recreation
  • 02 Dec 2013
  • Research & Ideas

Companies Choreograph Earnings Calls to Hide Bad News

executives a question. That's the procedure that HBS Associate Professor Lauren H. Cohen followed to find out more about the odd dealings he'd observed at a company that was the subject of one of his case studies. But he wasn't given the... View Details
Keywords: by Julia Hanna; Financial Services
  • 08 May 2018
  • First Look

First Look at New Research and Ideas, May 8, 2018

building a global position and entering markets where offshore wind is nascent. The case examines the transformations in strategy leading to Ørsted’s success and the challenges of adopting that strategy in order to enter the U.S. market.... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2008
  • First Look

First Look: March 4, 2008

because their market power allows them to charge higher service fees than domestic banks. Download the paper: http://www.hbs.edu/research/pdf/05-025.pdf   Cases & Course MaterialsThe Armstrong Investigation Harvard Business School... View Details
Keywords: Martha Lagace
  • 27 Apr 2015
  • Lessons from the Classroom

Leadership Lessons From Outer Space

graduate of the General Management Program, an intensive seven-week Executive Education curriculum at Harvard Business School. On April 22, beaming in from space via satellite feed, he spent half an hour addressing a packed audience of... View Details
Keywords: by Carmen Nobel; Aerospace
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