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  • 22 Feb 2021
  • Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

last spring, at the height of pandemic lockdowns. And before the pandemic, social media use had been flat for four years as these advertising channels became more cluttered and distrusted, offering marketers... View Details
Keywords: by Kristen Senz
  • Web

Commercialization of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research... View Details
  • 01 Aug 1998
  • News

High Honors

an entrepreneur. With several other HBS graduates, he undertook a decidedly low-tech startup: plastic phone book covers to carry local advertisements in Massachusetts. The company, the National Merchandising Corporation, was such a success that over the next six years,... View Details
  • 23 Jun 2023
  • News

Highlights from the Spring 2023 Alumni Board Meeting

Alumni Board members on campus for their annual spring meeting // Credit: Panfoto Hard work, with humility for humanity, is the spirit that animates Harvard Business School's MBA program today, Matt Weinzierl, Senior Associate Dean and Chair of the MBA Program, told... View Details
  • 06 Jun 2023
  • Blog Post

Harvard Business School Announces 2023-24 Leadership Fellows

McNair Professor of Marketing, Emeritus, and co-chairman of the Social Enterprise Initiative. “HBS educates leaders who make a difference in the world, and as the Leadership Fellows grow in their careers,... View Details
Keywords: Social Enterprise
  • 01 Apr 2002
  • News

"Rising to the Challenge" Program Addresses Post-9/11 Issues

Program in response to last fall's terrorist attacks, was cosponsored by the HBS Social Enterprise and International Business and Development Clubs. In his dramatic introductory remarks, moderator Reynold... View Details
Keywords: War on Terror; Ronald Levy; Health, Social Assistance
  • 24 Aug 2020
  • Research & Ideas

How Much Will Remote Work Continue After the Pandemic?

Author Kristen Senz is a social media editor and writer for Harvard Business School Working Knowledge. [Image: iStock Photo] Related Reading The New Rules for Remote Work: Pandemic Edition How Companies... View Details
Keywords: by Kristen Senz
  • February 2020 (Revised March 2020)
  • Case

Prime Coalition: Catalytic Capital for Climate Innovation

By: Ramana Nanda, Benjamin N. Roth and Olivia Hull
With long development timelines and high risk, new energy technologies were often left to languish in the “valley of death,” unable to raise enough funds to bring a product to market. In 2014, Sarah Kearney founded the nonprofit Prime Coalition to solve this problem.... View Details
Keywords: Energy Conservation; Renewable Energy; Social Entrepreneurship; Venture Capital; Investment; Innovation and Invention; Technological Innovation; Mission and Purpose; Science-Based Business; Nonprofit Organizations; Social Enterprise; Energy Industry; Technology Industry; Green Technology Industry; United States
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  • 2011
  • Book

Detour: My Unexpected, Amazing, Life Changing Journey With OnStar

By: Chet Huber
Detour is the story behind the launch of OnStar’s now well known blue button, as told through the eyes of its founder and CEO of over fourteen years, Chet Huber. It’s a personal narrative that describes the events that led up to General Motors’ unexpected choice... View Details
Keywords: General Motors; OnStar; Technological Innovation; Business Startups; Transportation; Safety; Personal Development and Career; Creativity; Success; Business History; Auto Industry
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  • 03 Jan 2011
  • Research & Ideas

Most Popular Articles of 2010

Judging by the most-read articles and faculty working papers over the last year, our readers continue to be fascinated by the emergence of social networks and their potential impacts on business and management. Another developing area of... View Details
Keywords: by Staff
  • February 2011 (Revised March 2021)
  • Case

Hindustan Unilever's 'Pureit' Water Purifier

By: V. Kasturi Rangan and Mona Sinha
The case asks students to formulate a strategy to respond to various competitive threats to its Pureit Water purifier, launched in 2008, targeted at millions of low-income Indian consumers who did not have access to safe drinking water. The case describes in detail the... View Details
Keywords: Multinational Firms and Management; Marketing Strategy; Product Launch; Product Development; Social Enterprise; Competitive Strategy; India
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  • Web

HBS - The year in Review

college or university. This year's group of 17 Fellows included students from Wellesley College, Princeton University, Carleton College, and Georgia Institute of Technology. New Venture Competition hosts 24th contest Led by the Arthur Rock Center for Entrepreneurship... View Details
  • Web

Privacy Policy & Legal Info | HBS Online

browsing information, and preferences. Posted Data such as your likes, comments and other interactions with our social media pages, public forums, community pages, blogs, podcasts, and streaming channels.... View Details
  • 01 Mar 2004
  • News

Derek Ferguson

Derek T. Ferguson (MBA 1990) could be mistaken for a minister by fellow commuters on the train from Connecticut to Manhattan. Yet his calling is not to the pulpit, but to the midtown headquarters of Bad Boy Worldwide Entertainment Group, a privately held View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 26 Jun 2023
  • Blog Post

ClimateCAP 2023 & ClimateCAP Fellowship

connections to industry leaders in this space. For example, the fellows had an in-person session during the ClimateCAP Conference in February, where we critiqued and offered feedback on each other’s project ideas. For this summer, our team is also leveraging resources... View Details
  • 18 Dec 2019
  • Book

6 Skills That Wise Companies Harness for World-Changing Innovation

social media editor for Harvard Business School Working Knowledge. [Image: iStockphoto] Related Reading For Better Ideas, Bring the Right People to the Brainstorm What Machine Learning Teaches Us about CEO... View Details
Keywords: by Kristen Senz
  • June 2016
  • Case

Big Spaceship: The Evolving Agency

By: Boris Groysberg and Matthew G. Preble
This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details
Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)
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  • 01 Dec 2001
  • News

Reaching Out

with significant rewards," says Stacey M. Childress (MBA '00), director of the School's Initiative on Social Enterprise (ISE), which coordinates the fellowship program. Childress, herself a former fellow who... View Details
Keywords: Garry Emmons and Julia Hanna; Health, Social Assistance
  • Web

The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School

Security Administration photographers were documenting rural poverty. In her book Artists, Advertising, and the Borders of Art , Michele Bogart asserts that “Documentary photographers utilized the photographic image, seemingly in opposition to the View Details
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

going to influence the kind of data you can collect.” About the Author Kristen Senz is a writer and social media creator for Harvard Business School Working Knowledge. [Image: Just_Super ] Related Reading... View Details
Keywords: by Kristen Senz