Digitization - Publications - Faculty & Research

11 Mar 2024
News

In Harmony

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, my name is Julia Hanna; I’m an associate editor at the HBS Alumni Bulletin. Last November I flew to Seoul, South Korea to interview Michael Kim (MBA 1990) of MBK Partners. Often referred to as one of... View Details

Keywords: Julia Hanna; photograph by Jun Michael Park

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Industry Information - Alumni

verifies print and digital circulation, mobile apps, website analytics, social media, technology platforms and audience information for newspapers, magazines and digital media companies in the US and Canada.... View Details

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Tsedal Neeley | About

for Teaching and Learning at the Harvard Business School. She is recognized as one of the Forbes Future of Work 50 , Thinkers50 and 100 people transforming business who are innovating, sparking trends, and tackling global challenges. She focuses on leading... View Details

Sep 20 2021
Short Film

An Inspiring Experience

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Invention of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

Digital Archival Resources Archival Collections Bibliography SITE CREDITS 4. Edwin H. Land, "Annual Christmas Message to Employees of Polaroid Corporation," University Theatre, Cambridge, MA, December 23, 1942, 6, Edwin H. Land speech... View Details

November–December 2023
Article

Network Centralization and Collective Adaptability to a Shifting Environment

By: Ethan S. Bernstein, Jesse C. Shore and Alice J. Jang

We study the connection between communication network structure and an organization’s collective adaptability to a shifting environment. Research has shown that network centralization—the degree to which communication flows disproportionately through one or more... View Details

Keywords: Network Centralization; Collective Intelligence; Organizational Change and Adaptation; Organizational Structure; Communication; Decision Making; Networks; Adaptation

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After the Opium War: Treaty Ports and Compradors - A Chronicle of the China Trade

Nineteenth-Century China , p. 72. Digital Accessibility Contact Baker Library Historical Collections Baker Library | Bloomberg Center Harvard Business School Soldiers Field Boston , MA 02163 Phone: 617.495.6411 Email: histcollref@hbs.edu... View Details

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

a direct connection between a social media chat about a product with the actual purchase of that product. “The biggest challenge right now is that all this money is shifting into digital marketing, but there are still a lot of questions... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

January–February 2018
Article

Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far

By: Leslie John, Tami Kim and Kate Barasz

Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with... View Details

Keywords: Digital Marketing; Customization and Personalization; Information; Customers; Attitudes

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Additional Outdoor Sculpture | About

Business School. Sentinel (Mami Wata) will be on loan to the School through 2027. Simone Leigh Sentinel (Mami Wata), 2020-21 — Mellon Courtyard | Learn More Digital DNA Exhibition 2018-2023 Digital DNA is a... View Details

30 Nov 2023
Blog Post

College Students, Take a Sneak Peek at the HBS MBA

Dr. Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of strategy, branding innovation, and culture, with a particular focus on youth and the digital... View Details

July 2020 (Revised November 2020)
Case

Pricing at Netflix

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein

Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product... View Details

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Is AI Coming for Your Job?

Neeley: Companies and workers should focus on upskilling Historically, technological revolutions have created more jobs than they have destroyed. The real concern that people should have is about whether they will be replaced by those who have a View Details

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C. Fritz Foley | About

continues to participate in the budget process, the multiyear financial planning process, and numerous other financial processes. He also chaired the Network and Community track of the Dean’s Digital Transformation Task Force, which was... View Details

03 Jun 2022
Research & Ideas

In a Work-from-Anywhere World, How Remote Will Workers Go?

digital nomad visas to attract a global workforce. Digital nomad visas allow tourists to legally work in a foreign country, creating a boon for areas trying to attract remote workers and for companies... View Details

Keywords: by Kara Baskin

01 Jun 2002
News

Up to the Challenge: Ipsita Dasgupta - Global Perspective, Local Results

provide microfinance to entrepreneurs. “People in developing countries grasp technology very quickly, but the big battle is literacy,” she remarks. Creating Web sites that use images and numbers instead of text is one tactic for crossing the View Details

Keywords: Julia Hanna; development; leadership; social issues; management; technology; Finance; Management, Scientific, and Technical Consulting Services; Professional Services

December 2020
Case

XP: Dual Track Financing Alternatives

By: Marco Di Maggio, Pedro Levindo and Carla Larangeira

XP, an investment platform, was on the verge of defining whether to do an IPO or selling off a majority stake to Itaú Unibanco, Brazil´s largest financial conglomerate. Under the leadership of Guilherme Benchimol, XP´s co-founder and CEO, XP had risen to become the... View Details

Keywords: Financing Decisions; Expansion; Decision Choices and Conditions; Latin America; Brazil

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Buy Now, Pay Later &mdash Easy Payments: The Rise of Installment Selling

Bruce Davies, Peacefully Working to Conquer the World: Singer Sewing Machines in Foreign Markets, 1854–1920 (New York: Arno Press, 1976). Copyright © Presidents and Fellows of Harvard College Harvard University Harvard Employment Digital... View Details

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A Chronicle of the China Trade. The Papers of Augustine Heard & Co., 1840-1877

HC: HP-1. Digital Accessibility Contact Baker Library Historical Collections Baker Library | Bloomberg Center Harvard Business School Soldiers Field Boston , MA 02163 Phone: 617.495.6411 Email: histcollref@hbs.edu Map/Directions View Details

January 2019 (Revised October 2019)
Case

Rural Taobao: Alibaba's Expansion into Rural E-Commerce

By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo

Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses... View Details