Data Management - Publications - Faculty & Research

February 2024 (Revised August 2025)
Teaching Note

Travelogo: Understanding Customer Journeys

By: Eva Ascarza and Ta-Wei Huang

Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details

Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States

Citation

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Article databases: Which to choose? | Baker Library

Help Center Article databases: Which to choose? How do I know which article database to use? Depending on your research needs, you may want to select one article database over another. Each article database has its own particular strengths: ABI ProQuest Best for View Details

01 Oct 2000
News

Silent Killers: Overcoming Barriers to Organizational Learning

top-down or laissez-faire management by the general manager; poor coordination across functions, businesses, or borders; lack of effective and honest vertical communication; and inadequate leadership skills and development throughout the... View Details

Keywords: Judith A. Ross

01 Jun 2015
News

Alumni and Faculty Books for June 2015

expectations; create and implement an effective customer-access strategy; capture and leverage the customer’s voice to set priorities and improve products, services, and marketing; and use customer-relationship- management systems,... View Details

01 Oct 2024
Research & Ideas

How Politics Drives Business Decisions in a Polarized Nation

How politics cuts across business Written with Margarita Tsoutsoura, an associate professor of finance at Washington University in St. Louis, the analysis draws from data such as executive surveys, voter registration lists, campaign... View Details

Keywords: by Jay Fitzgerald

01 Dec 2015
News

Complements to the Case Method

Learning by Doing: Stock Pitching When it comes to getting an edge in a stock trade, HBS finance professors Lauren Cohen and Christopher Malloy urge students to go straight to the source. “We encourage them to get out in the field and talk to View Details

August 1983
Background Note

Balance of Payments: Accounting and Presentation

By: David B. Yoffie

Provides an overview of balance of payments accounting and analytical presentation of balance of payments data. Includes sample transactions to illustrate the application of the basic accounting principles and definitions of the standard balances. View Details

Keywords: Accounting; Analytics and Data Science; Management; Standards; Mathematical Methods

Citation

Educators

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billion and is now the backbone of the Oracle Data Cloud. Prior to founding Datalogix Rob co-founded and was CEO of Loyalty Management Group, the company that established and runs the Nectar program, the... View Details

Keywords: Venture Capital;#1;#Advertising;#16;#Consumer Products & Packaged Goods

Career Coach

Matt Spielman

Matt (Columbia ’94, HBS ’99) is the Founder and Managing Partner of Inflection Point Partners, an executive coaching and leadership development firm dedicated to igniting careers and energizing lives. Matt and his team at Inflection... View Details

Keywords: Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management

Profile

Maura Sullivan

coming home." After five years in the Corps, including a seven-month tour of duty in Iraq where she managed multiple operations, Maura returned home eager for greater responsibility. "I knew I wanted something in View Details

26 Jan 2016
First Look

January 26, 2016

entrepreneurial channel using data from the Longitudinal Business Database of the U.S. Census Bureau. The marginal effect of taxation for growth for a state at the 10th or 25th percentile of corruption is significantly positive; on the... View Details

Keywords: Sean Silverthorne

02 Dec 2018
News

An Investor’s Guide to Climate Change: Risks and Opportunities

sustainability at Citigroup; Michael Ellis (MBA 2008), managing director of Inherent Group; Claire Broido Johnson (MBA 2002), president of CBJ Energy; and Jackson Lehr (MBA 2007), director of distributed energy ventures at National Grid.... View Details

Keywords: Allison Webster; Electric Power Generation, Transmission, Distribution; Utilities; Management, Scientific, and Technical Consulting Services; Professional Services

16 Nov 2020
Research & Ideas

Transitions of Power Are Difficult. What Joe Biden and Other Incoming Leaders Need to Know.

publicly known. Losing streaks are characterized by denial and cover-ups, withholding of information, and finger-pointing rather than accountability. Finding the data and putting facts on the table for all to confront ends closed cronyism... View Details

Keywords: by Sean Silverthorne

25 Feb 2020
News

The Past Informs the Future of Work

related to growth and efficiency. In a variety of case studies, students in the MBA elective Managing the Future of Work consider technological trends reshaping today’s workplace and actions business leaders can take. In particular, cases... View Details

Keywords: Jennifer Gillespie; Telecommunications; Information

Web

Diversity on Boards - Alumni

Careers Diversity on Boards Careers Diversity on Boards Back to Diversity on Boards Featured Content HBS Women on Boards Library: A curated research portal of articles and data about gender diversity on boards.... View Details

06 Oct 2011
What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

profile for analytics in management ranks? How, if at all, will a Moneyball Generation influence management? What do you think? References: Michael Lewis, Moneyball: The Art of Winning an Unfair Game (New York: W. W. Norton & Company,... View Details

Keywords: by James Heskett

01 Dec 2014
News

Instilling Production with Principles

clean out their closets and earn some cash or score discounted used clothing and lighten fashion’s carbon footprint. Revitalizing Bricks and Mortar Under the guidance of product manager Soufi Esmaeilzadeh (MBA 2010), Google Maps comes... View Details

Keywords: April White; fashion; Manufacturing

Fast Answer

FIELD Global Immersion Resources: Vietnam

Region/Country, deselect all and re-select your GEO country. Then enter industry or company keywords. Can search in multiple languages. View Details

Fast Answer

FIELD Global Immersion Resources: Finland

target="_blank">Statista Useful for: country specific data using Statista's Consumer Market Outlook, Digital... View Details

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Once in a Lifetime Opportunities | Social Enterprise | Harvard Business School

effectively and efficiently measure the impact of Acumen’s portfolio companies. “We developed Lean Data as a smart way to listen to our customers and understand the impact of our products and services on their lives,” Kasia says. In the... View Details

Publications