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Show Results For
- All HBS Web
(12,573)
- People (50)
- News (3,119)
- Research (6,962)
- Events (27)
- Multimedia (168)
- Faculty Publications (4,809)
- 06 Jul 2015
- Research & Ideas
Money and Quotas Motivate the Sales Force Best
than 14 million people employed in personal selling in the United States alone represent about 10 percent of the entire country's labor force, according to the US Department of Labor. In addition, companies spend on average 10 percent of... View Details
Eva Ascarza
Eva Ascarza is the Jakurski Family Associate Professor of Business Administration in the Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the D^3 institute at Harvard Business School. She teaches the Marketing core in the MBA required... View Details
- 01 Jun 2024
- News
Decoding the Promise and Perils of Generative AI
and without fluoride—and found that the results were “strikingly similar” to those produced by recent traditional consumer surveys. Although the research is preliminary, the authors say LLMs could be an affordable alternative for... View Details
Keywords: April White
- 19 Aug 2021
- News
A Letter to My White Friends and Colleagues
ex-wife and I with the model that he and she who much is given much is required. They know that they've always had to give back as well. My life has been very intentional relative to giving back View Details
- 01 Jun 2003
- News
New Course on Leadership, Values, and Corporate Accountability
and social responsibilities of organizations and their employees, including the relationship of corporations to society, the responsibilities of managers within organizations, View Details
- Web
The Canton Trade and The Hong Merchants System - A Chronicle of the China Trade
issued by the Chinese government, the hong merchants enjoyed considerable power. All foreign trade was required to be channeled through them. They purchased most of the imports, arranged for exports back to America, and made sure... View Details
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
provider—a comparatively costless and therefore puzzlingly rare decision that could supply redundancy and resilience in the event of an attack or service outage affecting one provider. Download working... View Details
Keywords: Sean Silverthorne
- Web
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting
Leahy is showcasing exactly why she is the right person for the job. The Beauty of Combining Art and Science In many ways, Leahy’s path to the Glossier CEO seat working at the intersection of art View Details
- 06 Mar 2018
- News
A Voice for Diversity and Impact at Scale
diversity of professional experiences and personal stories created a great environment for learning and helped me expand my network.” Now a senior partner View Details
- Web
Programs for Organizations
Harvard Business School Executive Education partners with leading organizations to deliver the learning and development solutions they need for successful transformation. Our live online programs—whether View Details
- 05 Mar 2019
- Blog Post
Part 2: Military Transition and the JD/MBA - The Path to Your Goals
military members who seek credentials as they enter civilian life. The JD/MBA is a strong credential, but I urge veterans not to think of it as a tab or badge to be added to a long list of professional and View Details
- October 1993
- Article
Developer-user Interaction and User Satisfaction in Internal Technology Transfer
By: D. A. Leonard-Barton and D. Sinha
Leonard-Barton, D. A., and D. Sinha. "Developer-user Interaction and User Satisfaction in Internal Technology Transfer." Academy of Management Journal 36, no. 5 (October 1993): 1125–1139.
- 2021
- Working Paper
Going to Extremes: Crucibles, Multiple Sensitive Periods, and Career Progression
By: Prithwiraj Choudhury, Sunasir Dutta, Hise O. Gibson and Eric Lin
We study the effects of crucible experiences along multiple sensitive periods on career progression. While prior literature has hinted that individuals can be imprinted during multiple sensitive periods, not just during the early career, there has been scant attention... View Details
Choudhury, Prithwiraj, Sunasir Dutta, Hise O. Gibson, and Eric Lin. "Going to Extremes: Crucibles, Multiple Sensitive Periods, and Career Progression." Harvard Business School Working Paper, No. 22-006, August 2021.
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
brick and clicks are Home Depot and Pet Smart. What did Home Depot do right? Rajiv Lal: Home Depot thought about the challenges facing their business very strategically. They've gone category by category... View Details
- Article
Vungle Inc. Improves Monetization Using Big-Data Analytics
By: Bert De Reyck, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin and Andrew Kritzer
The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry,... View Details
Keywords: Big Data; Monetization; Data and Data Sets; Advertising; Mobile Technology; Customization and Personalization; Performance Improvement
De Reyck, Bert, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin, and Andrew Kritzer. "Vungle Inc. Improves Monetization Using Big-Data Analytics." Interfaces 47, no. 5 (September–October 2017): 454–466.
- 11 Aug 2003
- Research & Ideas
Cheap, Fast, and In Control: How Tech Aids Innovation
different levels: technical (can it work?), production (can it be produced?), need (does it address customer needs?), and market (is it big enough to justify the investment?). So managers need to assess at... View Details
Keywords: by Wendy Guild
- August 2016 (Revised June 2017)
- Case
Oversight Systems
By: Frank V. Cespedes and Amram Migdal
The case, set in May 2016, discusses sales strategy and managing sales and service at Oversight Systems, an Atlanta, Georgia–based software firm that developed analytics for organizations to monitor their data for errors, fraud, and operational inefficiencies. Included... View Details
Keywords: Sales; Sales Strategy; Entrepreneurial Sales; Entrepreneurial Sales And Marketing; Software Sales; Marketing; Marketing Management; Pricing; Salesforce Management; Distribution Channels; Marketing Strategy; Technology Industry; North America; United States; Atlanta; Georgia (state, US)
Cespedes, Frank V., and Amram Migdal. "Oversight Systems." Harvard Business School Case 817-015, August 2016. (Revised June 2017.)
- 14 Jul 2022
- Research & Ideas
When the Rubber Meets the Road, Most Commuters Text and Email While Driving
post-doctoral researcher Thomaz Teodorovicz, Andrew Kun of the University of New Hampshire, and Orit Shaer of Wellesley College. Work vs. personal multitasking Numerous studies have been conducted over the... View Details
Keywords: by Jay Fitzgerald
- 25 Nov 2009
- Working Paper Summaries