Publications

November 1982 (Revised November 1984)
Case

Information Resources, Inc. (A)

Information Resources, Inc. (IRI) is a small but rapidly growing marketing research firm. IRI's major product, BehaviorScan, provides the most completely controllable and measurable marketing program testing facility in the world. It includes UPC electronic scanning at... View Details

Keywords: Product Development; Product Marketing

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August 2009 (Revised August 2010)
Case

Calera Corporation

By: Joseph B. Lassiter III, Thomas J. Steenburgh and Lauren Barley

Brent Constantz, founder, CEO, and president of Calera Corporation, felt a surge of optimism as he gazed at the recently commissioned prototype flue gas processing line at Calera's R&D facility in Moss Landing, California. It was late May 2009, and Calera was an... View Details

Keywords: Business Startups; Entrepreneurship; Product Design; Product Development; Environmental Sustainability; Commercialization; Green Technology Industry

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11 Jan 2022
Research & Ideas

Feeling Seen: What to Say When Your Employees Are Not OK

role, employees, on the other hand, see it as an integral part of a manager’s job. Preliminary data in a separate study the team conducted also suggests that emotional acknowledgment boosts feelings of belonging and inclusivity. “Not... View Details

Keywords: by Pamela Reynolds

January 2008 (Revised August 2008)
Case

The Time Warner Center: Mixed-Use Development

By: A. Eugene Kohn, Arthur I Segel and David Lane

Despite the failure of other attempts to bring mixed use development in New York City, Related Companies in 2004 opened Time Warner Center, a huge complex incorporating offices, shops, restaurants, music auditoriums, a hotel, and luxury apartments on Columbus Circle in... View Details

Keywords: Risk and Uncertainty; Marketing; Buildings and Facilities; Construction; Development Economics; New York (city, NY)

20 Jul 2011
Research & Ideas

Five Discovery Skills that Distinguish Great Innovators

In their new book, The Innovator's DNA, authors Jeff Dyer, Hal Gergersen, and Clayton M. Christensen build on the idea of disruptive innovation to explain how and why the Steve... View Details

Keywords: by Jeff Dyer, Hal Gergersen & Clayton M. Christensen

20 Dec 2017
Lessons from the Classroom

How to Design a Better Customer Experience

discussion. As part of that experience, executives use LEGO bricks to build models that reflect their positive and negative experiences. “It’s not about building objects. It’s... View Details

Keywords: by Dina Gerdeman; Health; Entertainment & Recreation

October 2019
Case

Agility Africa

By: Juan Alcacer, Caroline M. Elkins and Esel Çekin

This case illustrates the challenge and opportunities that firms face when developing and executing new business models in high-risk, low-infrastructure, low-trust countries. It features a global logistics group, Agility, that aimed to become the leader in supplying... View Details

Keywords: Strategy; Business Model; Innovation and Invention; Expansion; Emerging Markets; Decision Choices and Conditions; Real Estate Industry; Distribution Industry; Africa

10 May 2021
Research & Ideas

Who Has Potential? For Many White Men, It’s Often Other White Men

Many well-meaning companies want to diversify their workforces but face an all-too-common problem: They take great pains to hire more women and people of color, only to find that these employees don’t stick around long. At one midsize... View Details

Keywords: by Dina Gerdeman

October 2002 (Revised March 2013)
Case

Intermountain Health Care

By: Richard M.J. Bohmer, Amy C. Edmondson and Laura Feldman

Intermountain Health Care (IHC), an integrated delivery system based in Utah, has adopted a new strategy for managing health care delivery. The approach focuses management attention not only on the facilities where care takes place but also on physician decision making... View Details

Keywords: Ethnicity; Innovation Strategy; Cost Management; Information Technology; Organizational Structure; Technology Adoption; Performance Improvement; Problems and Challenges; Adoption; Change Management; Cost vs Benefits; Health Care and Treatment; Health Industry; Utah

19 Mar 2018
News

The Unintended Consequences Of Starting A Trade War With Mexico

06 Mar 2006
Research & Ideas

Four Strategies for Making Concessions

Richard E. Walton and Robert B. McKersie's book A Behavioral Theory of Labor Negotiations: An Analysis of a Social Interaction System (ILR Press, 1991). The head of a manufacturing firm was preparing to initiate talks with the leadership... View Details

Keywords: by Deepak Malhotra

13 Feb 2020
Book

Open Your Organization to Honest Conversations

New Video: Books@Baker Virtual Session with Michael Beer After prospering for more than 100 years, General Electric found itself in trouble in the early 2000s, facing the double wallop of a depressed energy sector and the financial crisis... View Details

Keywords: by Dina Gerdeman

April 1985 (Revised October 1988)
Case

Everest Computer (A): The Development of the SuperMOS Process

By: Kim B. Clark

The research and development lab at the semiconductor development and manufacturing facility of a computer systems manufacturer has embarked on a radically improved semiconductor manufacturing process for application in a new computer system. The case offers a detailed... View Details

Keywords: Factories, Labs, and Plants; Governance Controls; Production; Research and Development; Hardware; Semiconductor Industry