Publications

15 Jul 2002
Research & Ideas

Going Green Makes Good Business Sense

where you stand. You also need to prevent competitors from imitating your methods. A second strategy is to up the ante on a competitive level within your industry by raising your own costs in order to provide an environmental good, but... View Details

Keywords: by Martha Lagace

Web

Rock 100: The Summit - Entrepreneurship

Rock 100: The Summit The HBS Rock 100 is a dynamic and highly interactive bi-annual event for our rising alumni entrepreneurs. Catch a glimpse of the energy and excitement of the inaugural Summit in 2014 here. Rock 100: The Summit Video... View Details

01 Jan 2006
News

Ann S. Moore, MBA 1978

energy in the next few years training the people behind me so that they will be ready to take the helm of this organization." Moore was once asked by a young intern at Time whether she decided to go into the "business side" of the View Details

March 2010 (Revised May 2010)
Case

Design Creates Fortune: 2000 Tower Oaks Boulevard

By: John D. Macomber and Griffin James

A real estate developer assesses its ability to capture the benefits of investing in LEED Platinum, Vedic Design, and EnergyStar components in new buildings. The building at 2000 Tower Oaks Boulevard in Rockville, Maryland is said to be the healthiest building in the... View Details

Keywords: Buildings and Facilities; Cost vs Benefits; Energy Conservation; Construction; Investment; Knowledge Use and Leverage; Leasing; Renting or Rental; Value Creation; Real Estate Industry; Maryland

31 Oct 2004
Research & Ideas

Bypass Marketing: Are Docs Influenced?

division president, Health Care, Harris Interactive; and Sandra Feibelmann, a member of the Institute for Health Policy. Manda Salls: When did the pharmaceutical industry begin direct-to-consumer advertising? Alvin Silk: DTCA has a long... View Details

Keywords: by Manda Salls

19 Apr 2011
First Look

First Look: April 19

this case:http://cb.hbsp.harvard.edu/cb/product/110052-PDF-ENG ALAC International Richard S. Ruback and Royce YudkoffHarvard Business School Case 211-065 ALAC was a small importer of specialty industrial chemicals. The case explores the... View Details

Keywords: Sean Silverthorne

May 2023 (Revised July 2023)
Case

Ferrari: Shifting to Carbon Neutrality

By: Raffaella Sadun, Elena Corsi and Leila Doumi

A sports car manufacturer commits to carbon neutrality and to electrifying a large part of its car fleet. View Details

Keywords: Strategic Planning; Corporate Social Responsibility and Impact; Leadership Style; Auto Industry; Italy

01 Mar 2023
News

Clearing the Air

investor interest is rising in both the public and the private sector: In December, the US Department of Energy announced $3.7 billion worth of programs and prizes meant to further kick-start the industry; In April, payments giant Stripe... View Details

Keywords: April White and Dan Morrell; Illustrations by Richard Borge

December 2020 (Revised September 2023)
Case

PG&E and the First Climate Change Bankruptcy

By: Stuart C. Gilson and Sarah L. Abbott

In early 2020, the California-based utility PG&E filed a second amended plan of reorganization. PG&E had filed for Chapter 11 bankruptcy in the face of more than $30 billion of legal claims brought against it for its alleged role in causing California wildfires. The... View Details

Keywords: Chapter 11; Utilities; Liabilities; Restructuring; Insolvency and Bankruptcy; Debt Securities; Legal Liability; Climate Change; Utilities Industry; United States