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  • 07 Jul 2008
  • Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

"In the end, Enron was at the center of a truly delinquent society. Once Enron's ethical drift took hold, its collapse was only a matter of time," says HBS professor emeritus Malcolm S. Salter. As he explains in this Q&A and in his new book, Innovation... View Details
Keywords: by Martha Lagace; Energy; Utilities
  • 04 Sep 2001
  • Research & Ideas

Governing the Family-Run Business

The topic of governance is hot. Shareholders, managers, and business advisors are demanding improved governance of (typically public) companies by strengthening their boards of directors and developing more responsive shareholder relations. But what happens when your... View Details
  • 16 Nov 2021
  • HBS Case

How a Company Made Employees So Miserable, They Killed Themselves

In 2009, a 51-year-old man killed himself in Marseille, a city in southern France, leaving behind a suicide note that blamed his employer for “overwork” and “management by terror.” “I am committing suicide because of my work at France Télécom,” his note said. “That’s... View Details
Keywords: by Michael Blanding
  • 14 Feb 2022
  • Research & Ideas

Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

This is the third and final article of the "Leading in the Digital Era" series. Read parts one and two. Leaders who set out to reshape their companies to compete in a fast-evolving digital world often come to a daunting realization: To transform their organizations,... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology
  • January 2002 (Revised January 2004)
  • Case

Cola Wars Continue: Coke and Pepsi in the Twenty-First Century

By: David B. Yoffie and Yusi Wang
Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling,... View Details
Keywords: Price; Growth and Development; Brands and Branding; Emerging Markets; Industry Structures; Performance; Competition; Competitive Strategy; Food and Beverage Industry; United States
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Yoffie, David B., and Yusi Wang. "Cola Wars Continue: Coke and Pepsi in the Twenty-First Century." Harvard Business School Case 702-442, January 2002. (Revised January 2004.)
  • June 2014
  • Article

The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity

By: Silvia Bellezza, Francesca Gino and Anat Keinan
We examine how people react to nonconforming behaviors, such as entering a luxury boutique wearing gym clothes rather than an elegant outfit or wearing red sneakers in a professional setting. Nonconforming behaviors, as costly and visible signals, can act as a... View Details
Keywords: Marketing; Consumer Behavior
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Bellezza, Silvia, Francesca Gino, and Anat Keinan. "The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity." Journal of Consumer Research 41, no. 1 (June 2014): 35–54. (Finalist, 2017 Best Article Award for a paper published in JCR in 2014.))
  • 26 Sep 2023
  • Research & Ideas

Unpacking That Icky Feeling of 'Shopping' for Diverse Job Candidates

When companies try to hire employees from specific ethnic or racial backgrounds to meet their diversity, equity, and inclusion goals, an uncomfortable feeling often creeps into the process. Particularly among well-intentioned white advocates, there can be a sense that... View Details
Keywords: by Kristen Senz
  • 01 Nov 2021
  • What Do You Think?

How Long Does It Take to Improve an Organization’s Culture?

(iStockphoto/skynesher) Most CEOs recognize the power of organizational culture and the impact that it can have on the bottom line. They acknowledge the importance of shared values and behaviors that influence the way an organization conducts its business. One... View Details
Keywords: by James Heskett
  • 06 Jul 2016
  • Research & Ideas

The Truth About Authentic Leaders

The debate over which form of leadership works best seems settled, in my view. Most leading companies globally are focusing on developing "authentic leaders" within their ranks. Executive courses at Harvard Business School in authentic leadership development... View Details
Keywords: by Bill George
  • 04 Sep 2001
  • Research & Ideas

Is Government Just Stupid? How Bad Decisions Are Made

In "You Can't Enlarge the Pie," the authors argue that barriers to effective government decision making result in poor decisions about critical issues like the environment, organ transplants, and energy policy. Why? Because government leaders have hidden... View Details
Keywords: by Max H. Bazerman, Jonathan Baron & Katherine Shonk
  • 30 Sep 2002
  • Research & Ideas

Your Crisis Response Plan: The Ten Effective Elements

Organizations inevitably face crises, but few are well prepared to deal with them. The following elements summarize the findings of research and experience about what it takes to respond effectively in crisis situations. The accompanying table is a tool for evaluating... View Details
Keywords: by Michael Watkins
  • 05 Jul 2023
  • Cold Call Podcast

How Unilever Is Preparing for the Future of Work

Keywords: Re: William R. Kerr; Retail; Consumer Products
  • 29 Jul 2002
  • Research & Ideas

Time Pressure and Creativity: Why Time is Not on Your Side

Harvard Business School professor Teresa Amabile is in the midst of a ten-year study looking at, among other things, how time pressure in a corporate setting affects employee creativity. She recently presented early findings and an updated working paper to colleagues... View Details
Keywords: by Sean Silverthorne; Education; Fine Arts
  • February 2016 (Revised August 2021)
  • Case

Martin Luther King and the Struggle for Black Voting Rights

By: David Moss and Dean Grodzins
In January 1965, Rev. Martin Luther King, Jr., the most prominent leader of the civil rights movement in the United States, launched a campaign of civil disobedience in Selma, Alabama, to bring national attention to disenfranchisement of black voters in the South. On... View Details
Keywords: Rights; Voting; Race; Government and Politics; Conflict and Resolution; Leadership; History; Alabama
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Moss, David, and Dean Grodzins. "Martin Luther King and the Struggle for Black Voting Rights." Harvard Business School Case 716-042, February 2016. (Revised August 2021.)
  • 29 Nov 2010
  • HBS Case

United Breaks Guitars

Tweets are in the air we breathe. Most of us know that "friend" can also be a verb. Social media are part of the public discourse now, whether or not we're active users of them. A new case coauthored by HBS marketing professor John Deighton and research... View Details
Keywords: by Julia Hanna
  • 02 Jan 2024
  • What Do You Think?

Do Boomerang CEOs Get a Bad Rap?

(AdobeStock/Vincent) The return of Robert Iger as CEO of Walt Disney followed by a poorer-than-expected company performance has rekindled the debate about whether the decision to bring back formerly successful CEOs to revitalize an organization is a good thing for... View Details
Keywords: by James Heskett
  • 02 May 2023
  • What Do You Think?

How Should Artificial Intelligence Be Regulated—if at All?

(iStockphoto/Rost-9D) Artificial intelligence (AI) is the topic of the moment in circles ranging from science to business to religion. Its potential and implications are driven home when you see robot soccer players improve their game to the point that they behave as a... View Details
Keywords: by James Heskett; Information Technology; Technology
  • November 2015 (Revised August 2016)
  • Case

Unilever's New Global Strategy: Competing through Sustainability

By: Christopher A. Bartlett
In January 2009, when Paul Polman was appointed CEO of Unilever, he inherited a company in long-term decline at the beginning of a major global financial crisis. As the first outsider ever recruited to lead the company, Polman lost little time in challenging the... View Details
Keywords: Globalized Firms and Management; Corporate Social Responsibility and Impact; Competitive Strategy; Environmental Sustainability; Consumer Products Industry
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Bartlett, Christopher A. "Unilever's New Global Strategy: Competing through Sustainability." Harvard Business School Case 916-414, November 2015. (Revised August 2016.)
  • 19 Dec 2023
  • Research & Ideas

The 10 Most Popular Articles of 2023

Soon after ChatGPT debuted in late 2022, business leaders began taking their first steps into generative artificial intelligence, approaching this powerful technology with a mix of awe and trepidation. It’s no surprise that one of the most-read articles in HBS Working... View Details
Keywords: by Danielle Kost
  • 16 Oct 2023
  • HBS Case

Advancing Black Talent: From the Flight Ramp to 'Family-Sustaining' Careers at Delta

At the end of 2020—seven months after COVID-19 had sent the airline industry into a tailspin and five months after George Floyd’s murder by Minneapolis police provoked nationwide protests for racial justice—Delta Air Lines CEO Ed Bastian was moved to take more action... View Details
Keywords: by Lane Lambert; Air Transportation
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