Filter Results:
(268)
Show Results For
- All HBS Web
(908)
- People (1)
- News (235)
- Research (268)
- Events (4)
- Multimedia (21)
- Faculty Publications (109)
Show Results For
- All HBS Web
(908)
- People (1)
- News (235)
- Research (268)
- Events (4)
- Multimedia (21)
- Faculty Publications (109)
Sort by
- 28 Apr 2014
- Research & Ideas
Football Stars Debate ‘The Social Capital of the Savvy Athlete’
"Richard Sherman sets Twitter off." T-shirts emblazoned with "Don't you ever talk about me" are now available on Sherman's website for $29.95. Sherman was among the panelists at a recent forum entitled "Unrealized... View Details
- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
posted on walls and websites by using their codified set of values and principles as a strategic guidance system. They gain business advantages from actions they take based on the societal responsibility these statements imply, as Banco... View Details
Keywords: by Rosabeth Moss Kanter
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
Major Websites and Services By: Bates, Samantha, John Bowers, Shane Greenstein, Jordi Weinstock, and Jonathan Zittrain Abstract—This paper analyzes the extent to which the internet’s global domain name resolution (DNS) system has... View Details
Keywords: Sean Silverthorne
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
through a website compared with existing customers, suggesting that categories other than pants might have prompted them to buy online. [div class=infogram-embed data-id=_/2TKEYULIQKLUFANjs0Nt][/div] Another notable trend: In the US and... View Details
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
article they describe how to properly design and execute A/B and other controlled tests, ensure their integrity, interpret results, and avoid pitfalls. They argue that if a company sets up the right infrastructure and software, it will be able to evaluate ideas not... View Details
Keywords: Carmen Nobel
- 08 Jul 2024
- Research & Ideas
The Critical Computer Science Principles Every Strategic Leader Needs to Know
is intrinsically the same thing,” says Wu. “Generative AI chatbots like ChatGPT and the motion gestures control in the Apple Vision Pro continue to expand who can use a computer and what you can use it for.” 2. Platforms are power In the beginning, Jeff Bezos built a... View Details
- 04 Dec 2007
- First Look
First Look: December 4, 2007
but online dating websites force them to screen by searchable attributes (such as income, or religion). We demonstrate that people spend too much time searching for options online for too little payoff in offline dates (Study 1), in part... View Details
Keywords: Martha Lagace
- 03 Apr 2018
- First Look
New Research and Ideas, April 3, 2018
trust in government and support for government services. In Study 2, residents of Boston, Massachusetts, who interacted with a website that visualized both service requests (e.g., potholes) and efforts by the city government to address... View Details
Keywords: Sean Silverthorne
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
always meet them? That sounds like marketing roulette. Amazon is known for its constant experimentation. It has the perfect website and Alexa technology for conducting endless experiments. It uses them to discover what people of various... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Companies Must Forget—and Borrow
weeks after students took an exam last summer, HBX leaders found a website selling the test questions. It seemed a daunting task to think about devising an endless list of new questions, so now instructors are crowdsourcing by asking... View Details
- 22 Apr 2020
- Research Event
How Investors Are Sizing Up Climate Change’s Risks—and Opportunities
Until a few years ago, climate change’s potential impact seemed abstract for many investors. Now, as sea levels rise, hurricanes intensify, and droughts threaten food supplies, many investors are confronting its financial realities. But it’s not a simple calculation.... View Details
- 23 May 2011
- Op-Ed
Leading and Lagging Countries in Contributing to a Sustainable Society
Editor's note: Please see related story, Corporate Sustainability Reporting: It's Effective. To what extent companies contribute to a sustainable society is a question increasingly important, not only to the companies themselves, but also to investors, the countries... View Details
Keywords: by Robert G. Eccles & George Serafeim
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
inductively shows that consumers deem information flows acceptable (or not) based on whether their personal information was: 1) obtained within versus outside of the website on which the ad appears and 2) stated by the consumer versus... View Details
Keywords: Sean Silverthorne
- 16 Oct 2018
- First Look
New Research and Ideas, October 16, 2018
with Asian manufacturers, built a small warehouse and fulfillment center, designed an innovative line of inflatable SUPs, and built an ecommerce website that sold boards and accessories to consumers. After the rising trend in interest for... View Details
Keywords: Dina Gerdeman
- 29 Aug 2017
- First Look
First Look at New Research and Ideas, August 29
highlighting the work performed by the government of an archetypal American town increased trust in government and support for government services. In Study 2, Boston residents who interacted with a website that visualized both service... View Details
Keywords: Sean Silverthorne
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
actions. Map inquiries jumped 18 percent, restaurant calls increased 13 percent, and clicks on the restaurants’ website rose 9 percent. The eateries also saw a 5 percent increase in the number of restaurant reviews, suggesting that the... View Details
- 25 Nov 2014
- First Look
First Look: November 25
revenue. Station owner Edmund Ansin and general manager Chris Wayland faced a choice of whether to use the TV news to push viewers to the station's website and monetize online, or use an online presence to build loyalty to Channel 7 and... View Details
Keywords: Carmen Nobel
- 11 Apr 2017
- First Look
First Look at New Research, April 11
government worked for the American people, digitally. The seeds of USDS had grown out of the rescue of HealthCare.gov, the federal website meant to allow consumers to shop for private health insurance. Its launch and crash in October 2013... View Details
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
between two of your friends," he says. "You get social credits with them, such that when you go and ask them for a favor later, they will do what you ask them to. And they will do it fast." American Express's OPEN Forum, a website where... View Details
Keywords: by Carmen Nobel
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
consumers to vote on suggested new flavors for Crest toothpaste. H.J. Heinz worked with Google to invite submissions of thirty-second video ads for Heinz ketchup; over 2,000 entries were received. Then-Senator Obama's website was an... View Details