video games - Publications - Faculty & Research

11 Jan 2010
Research & Ideas

Mixing Open Source and Proprietary Software Strategies

jumped on the bandwagon to some extent. It's partnered with Novell to put some of Microsoft's technologies on Linux and other open platforms. The Mono project consists of porting the .NET framework onto Linux, and the Moonlight project is about providing an offer of... View Details

Keywords: by Julia Hanna; Web Services

September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

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September 2010
Teaching Note

A Chinese Start-up's Midlife Crisis: 99Sushe.com (TN)

By: F. Warren McFarlan

Teaching Note for 309060. View Details

Keywords: Business Startups; Business or Company Management; Business Model; Internet and the Web; Games, Gaming, and Gambling; Partners and Partnerships; Competition; Social and Collaborative Networks; Video Game Industry; China

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March 2009
Teaching Note

Responding to the Wii? (TN)

By: Andrei Hagiu and Hanna Halaburda

Teaching Note for [709448]. View Details

Keywords: History; Technological Innovation; Leadership; Competition; Industry Structures; Age; Video Game Industry

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24 Mar 2008
Research & Ideas

Reducing Risk with Online Advertising

readily gameable. If you need to sell one more unit and you can't find anyone to buy it, buy it for yourself or for your buddy. Because these systems can be gamed, firms spend extra money on online advertising. That money might be better spent in increasing... View Details

Keywords: by Martha Lagace; Video Game; Video Game

April 2016 (Revised February 2018)
Teaching Note

Riot Games: Can Culture Survive Growth?

By: Boris Groysberg and Michael Norris

This teaching note gives instructors a guide for a discussion of Riot Games, a fast growing videogames firm with a strong, player-centric culture. It also offers references to research on culture that will allow students to decide whether or not Riot Games’ culture... View Details

Keywords: Organizational Culture; Growth and Development Strategy; Games, Gaming, and Gambling; Video Game Industry

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June 1989 (Revised July 1994)
Case

Babbage's: America's Software Headquarters

By: Walter J. Salmon

Keywords: Games, Gaming, and Gambling; Video Game Industry; United States

Citation

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February 2009
Teaching Note

Microsoft Xbox: Changing the Game? (TN)

By: Andrei Hagiu

Teaching Note for [707501]. View Details

Keywords: Video Game Industry; Texas

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August 1985 (Revised November 1987)
Background Note

Videogame Design Process

The videogame industry grew explosively in the early 1980s. It is an example of a business which is highly dependent on the efforts of creative people. Videogame companies have shown a wide variation in their approach to managing creative resources, seen in such terms... View Details

Keywords: Management; Creativity; Video Game Industry

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14 Jun 2007
Working Paper Summaries

Evolution Analysis of Large-Scale Software Systems Using Design Structure Matrices and Design Rule Theory

Keywords: by Matthew J. LaMantia, Yuanfang Cai, Alan D. MacCormack & John Rusnak; Video Game; Video Game

01 Sep 2017
News

The Biggest Industry You’ve Never Heard Of

Bjerg is staring blankly at his computer screen. He adjusts his two monitors and fiddles with the speakers as he awaits the start of his next League of Legends battle. As he does many days, Bjerg will sit here playing the popular video... View Details

Keywords: April White; illustration by Brian Stauffer; esports; Twitch; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

09 Apr 2014
Working Paper Summaries

Visualizing and Measuring Software Portfolio Architectures: A Flexibility Analysis

Keywords: by Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack & David Dreyfus; Video Game; Video Game

02 Jun 2011
News

Serious Fun

The educational power of video games and simulations to teach everyone from fighter pilots to senior managers is well documented. Games, after all, are fun. Our competitive instinct kicks in, and before we... View Details

Keywords: Julia Hanna; Arts, Entertainment; Management, Scientific, and Technical Consulting Services; Professional Services

Fast Answer

Gaming: statistics

Where can I find information on gaming hardware and software? The Entertainment Software Association website lists sales, demographic, and usage data, as well as information intended to improve the image of the industry. Search eMarketer... View Details

Web

Robert Reiss | Baker Library

founded R&R to focus on creating and selling games, including the TVGuide Trivia game produced during the Trivial Pursuit craze in the 1980s. Bob talked about his entrepreneurial career in a video interview... View Details

22 Mar 2010
Research & Ideas

One Strategy: Aligning Planning and Execution

Every firm has two strategies, we learn early on in the pages of One Strategy: Organization, Planning, and Decision Making. "Explicit" strategy is the one you read about in your company's planning memos and PowerPoint slides. The second, "implicit"... View Details

Keywords: by Sean Silverthorne; Video Game; Video Game