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  • January 1989 (Revised December 1991)
  • Case

British Airways: ""Go for It, America!"" Promotion (A)

By: Stephen A. Greyser
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
Related
  • 10 Apr 2018
  • Video

Student Impressions of FIELD (updated 2018)

  • November 1992
  • Case

Primerica: Sandy Weill and His Corporate Entrepreneurs

By: Andrall E. Pearson and Philip M. Rosenzweig
As CEO of Primerica, Sandy Weill has built a $6.6 billion company from acquisitions and underperforming firms. The case examines Weill's distinctive approach to building, managing, and leading an organization that seeks the benefits of scale without the problems of... View Details
Keywords: Management Style; Business or Company Management; Acquisition
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  • 17 Apr 2018
  • News

Don't Blame Airbnb for Rising Rents

  • 30 Jan 2015
  • News

Meet the lone Super Bowl veteran who works in Boston’s startup scene

  • 31 May 2017
  • News

New Space: the New Kids on the Launchpad

  • 22 Mar 2023
  • Blog Post

Decarbonization and Sustainable Production: Immersive Field Course in Denmark and the Netherlands

As I packed my bag to return to Boston after an exciting 2 weeks in Denmark and the Netherlands, I could not help but reflect on my experience there. I traveled to Europe to participate in the Immersive Field Course on Decarbonization and... View Details
  • July 2021 (Revised August 2021)
  • Supplement

Airbnb Emerges from the Pandemic: Lessons for Stakeholder Governance (B)

By: Benjamin C. Esty and Allison M. Ciechanover
As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden... View Details
Keywords: Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Two-Sided Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Travel Industry; Travel Industry; Travel Industry; United States
Related
  • 08 Mar 2022
  • News

When Should Business Take a Stand?

  • 03 Jun 2016
  • News

Airbnb says it plans to take action to crack down on racial discrimination on its site

  • June 2012 (Revised October 2012)
  • Teaching Note

TripAdvisor (TN)

By: Sunil Gupta
By 2010, TripAdvisor (TA) was the largest travel site in the world operating in 24 countries and 16 languages, with listings for 455,000 hotels, 92,000 attractions and 564,000 restaurants in over 71,000 destinations worldwide. It had over 40 million reviews from 35... View Details
Keywords: Marketing; Digital Marketing; Marketing Strategy; Internet and the Web; Travel Industry; Travel Industry; China; United States
Related
  • 17 Dec 2007
  • Research & Ideas

The Rise of Medical Tourism

What used to be rare is now commonplace: traveling abroad to receive medical treatment, and to a developing country at that. So-called medical tourism is on the rise for everything from cardiac care to plastic surgery to hip and knee... View Details
Keywords: by Martha Lagace; Health; Medical Devices & Supplies
  • January 2006 (Revised July 2007)
  • Case

Juan Trippe and Pan American World Airways

By: Nitin Nohria, Anthony Mayo and Mark Rennella
A fascination with flight and a forceful personality helped to create a market for air travel and shape the modern airline industry. Masterfully wielding his power and influence, Juan Trippe built Pan American Airways by combining bold moves and blind ambition. Across... View Details
Keywords: Decision Choices and Conditions; Leadership; Growth and Development Strategy; Industry Growth; Business and Government Relations; Power and Influence; Air Transportation; Travel Industry; Travel Industry
Related
  • 11 Nov 2019
  • News

How We Take Care of Ourselves

  • Video

HBS FIELD 2 Montage

  • Article

Orienteering for Electioneering

By: Jonah Kallenbach, Robert Kleinberg and Scott Duke Kominers
In this paper, we introduce a combinatorial optimization problem that models the investment decision a political candidate faces when treating his or her opponents’ campaign plans as given. Our formulation accounts for both the time cost of traveling between districts... View Details
Keywords: Political Elections; Resource Allocation; Time Management; Analysis
Related
  • January 2011 (Revised April 2011)
  • Case

TripAdvisor

By: Sunil Gupta and Kerry Herman
By 2010, TripAdvisor was the largest travel site in the world operating in 24 countries and 16 languages, with listings for 455,000 hotels, 92,000 attractions and 564,000 restaurants in over 71,000 destinations worldwide. It had over 40 million reviews from 35 million... View Details
Keywords: Business Model; Knowledge Use and Leverage; Growth and Development Strategy; Social and Collaborative Networks; Internet; Travel Industry; Travel Industry
Related
  • July 1996
  • Case

Trans National Group

By: Christopher A. Bartlett and Takia Mahmood
Starting as a classic entrepreneur,Steve Belkin, CEO of Trans National (TN), drives the company through two businesses--one in group travel and another in financial services--before deciding to step back and act as a general manager whose focus and attention is on... View Details
Keywords: Business or Company Management; Management; Growth Management
Related
  • 18 Jun 2015
  • News

Three Bright Lights in American Infrastructure

  • Research Summary

Anonymity and Identity

By: John A. Deighton
In most consumer markets, consumers are accustomed to operating in relative anonymity. A complex social adjustment is occurring as people realize that anonymity is often no longer their default condition - it must be sought and in some cases bought. New conceptions of... View Details
Keywords: Privacy; Anonymity