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- All HBS Web (669)
- Faculty Publications (130)
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- 27 Nov 2019
- Sharpening Your Skills
Secrets for Creating a Long-Lasting Brand
maker Ferrari opens up about how it has bucked industry trends to achieve a world class brand. How Wayfair Built a Furniture Brand from ScratchWhat was once a collection of 240 home furnishing sites is now a single, successful brand,... View Details
- 20 Dec 2011
- First Look
First Look: December 20
Nordgren, Maarten W. Bos, and Ap Dijksterhuis Publication:Journal of Experimental Social Psychology 47, no. 2 (2011) Abstract Two studies address the debate over whether conscious or unconscious mental processes best handle complex... View Details
Keywords: Carmen Nobel
- 23 May 2018
- Research & Ideas
How to Know If Your Neighborhood Is Being Gentrified
bars. But there is a chicken-and-egg question of what ignites that development. Although it’s possible some existing shops could be squeezed out by the influx (the report didn’t specifically study that question), the overall trend is that... View Details
Keywords: by Dina Gerdeman
- 22 Sep 2009
- First Look
First Look: September 22
unaffected countries finds a substantial portfolio reallocation towards the former. This effect cannot be explained by several potential alternative hypotheses, including differential changes to the preferences of American investors, differential changes in investment... View Details
Keywords: Martha Lagace
- 23 Jun 2009
- First Look
First Look: June 23
problems (and the ways they reinforce each other), this paper offers a new approach to community transformation which calls for leaders to use technology to inform and connect people. We need to convert the social safety net into a View Details
Keywords: Martha Lagace
- 29 Jul 2013
- Research & Ideas
A Manager’s Moral Obligation to Preserve Capitalism
Capitalism's moral logic was perhaps most famously articulated by free market champion Milton Friedman when he said that "the social responsibility of business is to increase its profits." That sentiment puts faith in the market... View Details
Keywords: by Michael Blanding
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
social media and instantaneous communication Generational change as millennial and Gen Z workers with a more egalitarian, self-expressive style move into the workforce (and, at this point, into leadership roles: the oldest millennials are... View Details
- 02 Aug 2017
- What Do You Think?
Summing Up: Why Can’t Organizations Engage Their Employees?
but how does management engender that kind of excitement about work? Too often, here’s what happens: An annual employee engagement survey is taken, trends analyzed and reported back, opportunities for improvement discussed ... and... View Details
Keywords: by James Heskett
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
main classes, and so we can sort of carry the social significance from Sunday into our classroom on Monday and just talk about the ads as consumers, but also turning the tables and examining them as brand managers, and so examining, what... View Details
- 01 May 2020
- What Do You Think?
Does Remote Work Mix with Organizational Culture?
of remote work. On the other hand, remote work can provide an alternative to a toxic office culture resulting from management neglect. Armando Del Bosque commented, “Organizational culture helps us find what we love, love what we do and then we can overcome many... View Details
Keywords: by James Heskett
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
Biography," details her joint research about the trend and its implications for brand management. Keinan, an assistant professor in the Marketing Unit at Harvard Business School whose research on consumer behavior has been published... View Details
Keywords: by Martha Lagace
- 25 Jan 2011
- First Look
First Look: Jan. 25
PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a brand biography to describe an emerging View Details
Keywords: Sean Silverthorne
- 08 May 2023
- Research & Ideas
How Trump’s Anti-Immigrant Rhetoric Crushed Crowdfunding for Minority Entrepreneurs
case normally. That is likely driven by the algorithms used, which tend to pick up on momentum, Kerr says. Given this research, platform operators could keep an eye out for this trend and look at ways of compensating for it in the... View Details
Keywords: by Scott Van Voorhis
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
extrapolations of buying behavior in socially distanced contagion conditions. Second, the pandemic has accelerated trends that were in progress before, like omnichannel buying and multichannel selling.... View Details
Keywords: by Kristen Senz
- 11 Oct 2006
- What Do You Think?
How Do We Respond to the “Dependency Ratio” Dilemma?
these trends impact social costs so favorably that they could render dependency ratios largely meaningless? What do you think? Original Article Without knowing it, we have already heard a great deal about... View Details
Keywords: by Jim Heskett
- 07 Jan 2019
- Research & Ideas
The Better Way to Forecast the Future
Whether it’s booking a hotel, renting a movie, or buying a car, many of us consult multiple reviews before deciding. It’s called aggregating opinions, and we do it without even thinking about it. Crowdsourcing works so well, in fact, says Harvard Business School... View Details
- 19 May 2021
- Op-Ed
Why America Needs a Better Bridge Between School and Career
change among training organizations, our research team at Harvard’s interdisciplinary Project on Workforce analyzed 316 applications to the Postsecondary Innovation for Equity initiative. The grant competition, launched by venture philanthropy New Profit, awarded... View Details
Keywords: by Joseph B. Fuller and Rachel Lipson
- 20 Sep 2022
- Research & Ideas
How Partisan Politics Play Out in American Boardrooms
their families, neighborhoods, or social clubs. “The same trend showing up in the workplace is worrisome because it means we have even fewer opportunities to interact across partisan lines,” she says. “It... View Details
Keywords: by Pamela Reynolds
- 31 May 2011
- First Look
First Look: May 31
analyze all questions and answers from the inception of the Google Answers service through November 2003, and I find notable trends in answerer behavior: more experienced answerers provide answers with the characteristics askers most... View Details
Keywords: Sean Silverthorne
- 30 May 2017
- First Look
First Look at New Research and Ideas, May 30
Investment Promote Growth? By: Alfaro, Laura Abstract—Among the prominent economic trends in recent decades is the exponential increase in flows of goods and capital driven by technological progress and a falling number of restrictions. A... View Details
Keywords: Sean Silverthorne