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  • All HBS Web  (5,785)
    • People  (25)
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← Page 11 of 5,785 Results →
  • January 2007 (Revised January 2008)
  • Case

Amanco: Developing the Sustainability Scorecard

By: Robert S. Kaplan and Ricardo Reisen de Pinho
Describes the challenges of using the Balanced Scorecard to implement a triple-bottom-line strategy for delivering excellent economic, environmental, and social performance. The owners and senior executive team of Amanco, a producer of plastic pipe and complete water... View Details
Keywords: Balanced Scorecard; Measurement and Metrics; Corporate Social Responsibility and Impact; Environmental Sustainability; Social Issues; Strategy; Industrial Products Industry; Industrial Products Industry; Latin America; Brazil
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Kaplan, Robert S., and Ricardo Reisen de Pinho. "Amanco: Developing the Sustainability Scorecard." Harvard Business School Case 107-038, January 2007. (Revised January 2008.)
  • August 2018
  • Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Consumer Products Industry; United States
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Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Teaching Note 819-027, August 2018.
  • 18 Nov 2014
  • Working Paper Summaries

Financial Development and Technology Diffusion

Keywords: by Diego Comin & Ramana Nanda
  • 02 Dec 2020
  • Video

New Founder Series: MVP Development

  • January 1998 (Revised April 2001)
  • Case

Acer America: Development of the Aspire

By: Christopher A. Bartlett and Anthony St. George
Follows the development, national launch, and global rollout of the Aspire, Acer's first new product developed outside of Taiwan. Implementing a very promising new PC concept proves challenging to Mike Culver and his U.S. team, who are plagued by coordination problems... View Details
Keywords: Global Strategy; Globalized Firms and Management; Organizational Design; Supply Chain; Problems and Challenges; Relationships; Business Subsidiaries; Product Launch; Computer Industry; United States; Taiwan
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Bartlett, Christopher A., and Anthony St. George. "Acer America: Development of the Aspire." Harvard Business School Case 399-011, January 1998. (Revised April 2001.)
  • November 1990 (Revised November 1991)
  • Case

Time Inc. and New Magazine Development

By: David J. Collis and Nancy Donohue
Looks at the magazine development at Time Inc. in light of the growing dominance of the video group and the modern management of the 1980s. Highlights the firm's magazine development during 1989. View Details
Keywords: Growth and Development; Management; Product; Segmentation; Publishing Industry
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Collis, David J., and Nancy Donohue. "Time Inc. and New Magazine Development." Harvard Business School Case 391-110, November 1990. (Revised November 1991.)
  • October 2001 (Revised March 2002)
  • Case

Siemens AG: Global Development Strategy (A)

By: Stefan H. Thomke and Ashok Nimgade
Describes how Siemens, the German electrical engineering giant, has developed and manages global R&D in its large Information and Communications Networks (ICN) division. In 1994, Siemens opened its Bangalore (India) center, which has now grown into one of its largest... View Details
Keywords: Global Strategy; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Telecommunications Industry; Germany; Bangalore
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Thomke, Stefan H., and Ashok Nimgade. "Siemens AG: Global Development Strategy (A)." Harvard Business School Case 602-061, October 2001. (Revised March 2002.)
  • May 2000
  • Exercise

Tyrell Web Developers Inc. (B)

By: Alan D. MacCormack and Andrew P. McAfee
An integrated exercise culminating in a team project to design and develop a Web site for a fictitious company. Puts students in the position of designing a Web site for a demanding client (a local pizza company). Students are given a (purposefully) brief description... View Details
Keywords: Web Sites; Software; Product Development; Design; Internet
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MacCormack, Alan D., and Andrew P. McAfee. "Tyrell Web Developers Inc. (B)." Harvard Business School Exercise 600-026, May 2000.
  • August 2010 (Revised August 2011)
  • Case

Developing an App for That

By: Hanna Halaburda, Joshua Gans and Nathaniel Burbank
At a time when ever-rising smartphone sales are driven as much by demand for devices that run must-have third-party "apps" as by the quality of traditional voice and data services, there is a myriad of challenges facing the software developer who is looking to choose... View Details
Keywords: Product Development; Competitive Strategy; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Banking Industry; Information Technology Industry
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Halaburda, Hanna, Joshua Gans, and Nathaniel Burbank. "Developing an App for That." Harvard Business School Case 711-415, August 2010. (Revised August 2011.)
  • July 2017
  • Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Consumer Products Industry; United States
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Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
  • January 1977 (Revised April 1983)
  • Case

Corning Glass Works: The Electronic Products Division (B)

By: Michael Beer
Focuses on the recommendations and implementation strategy made by the organizational development group for the electronic product division's problems. View Details
Keywords: Business Divisions; Growth and Development Strategy; Organizational Change and Adaptation; Problems and Challenges; Adaptation
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Beer, Michael. "Corning Glass Works: The Electronic Products Division (B)." Harvard Business School Case 477-073, January 1977. (Revised April 1983.)
  • November 2003 (Revised December 2007)
  • Supplement

Circle Gastroenterology Products (B)

By: Regina E. Herzlinger and James Weber
Supplements the (A) case. View Details
Keywords: Product Development; Marketing Strategy; Medical Devices and Supplies Industry
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Herzlinger, Regina E., and James Weber. "Circle Gastroenterology Products (B)." Harvard Business School Supplement 304-053, November 2003. (Revised December 2007.)
  • 05 Nov 2009
  • Working Paper Summaries

Medium Term Business Cycles in Developing Countries

Keywords: by Diego Comin, Norman Loayza, Farooq Pasha & Luis Serven
  • September 2017 (Revised September 2023)
  • Case

Chase Sapphire: Creating a Millennial Cult Brand

By: Shelle Santana, Jill Avery and Christine Snively
The launch of the Chase Sapphire Reserve credit card was enthusiastically received by millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on... View Details
Keywords: Brand & Product Management; Product Strategy; New Product Development; Credit Card; Customer Acquisition; CRM; Millennials; Marketing; Marketing Strategy; Brands and Branding; Credit Cards; Product Development; Product Launch; Customer Relationship Management; Consumer Behavior; Demographics; Financial Services Industry; Service Industry; Banking Industry; United States; North America
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Santana, Shelle, Jill Avery, and Christine Snively. "Chase Sapphire: Creating a Millennial Cult Brand." Harvard Business School Case 518-024, September 2017. (Revised September 2023.)
  • 23 Mar 2020
  • Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

to answer: Would negative publicity from the accident affect future innovation in that segment of the medical device industry? Would people’s perception of safety issues reduce demand for products using radiation? Do accidents chill... View Details
Keywords: by Michael Blanding; Health; Medical Devices & Supplies
  • January 2009
  • Article

FDI, Productivity, and Financial Development

By: Laura Alfaro, Sebnem Kalemli-Ozcan and Selin Sayek
This paper examines the effect of foreign direct investment (FDI) on growth by focusing on the complementarities between FDI inflows and financial markets. In our earlier work, we found that FDI is beneficial for growth only if the host country has well-developed... View Details
Keywords: Human Capital; Income; Performance Productivity; Financial Markets; Foreign Direct Investment; Financial Institutions; Cross-Cultural and Cross-Border Issues
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Alfaro, Laura, Sebnem Kalemli-Ozcan, and Selin Sayek. "FDI, Productivity, and Financial Development." Special Issue on Multinational Enterprises and Foreign Direct Investment. World Economy 32, no. 1 (January 2009): 111–135.
  • January 1996
  • Case

Biogen, Inc.: rBeta Interferon Manufacturing Process Development

By: Steven C. Wheelwright
Biogen, Inc., a Cambridge, MA-based biotechnology company, is wrapping up a project to develop a new manufacturing process for a new drug product that will reposition the company from a purely research-oriented company to a fully integrated pharmaceutical manufacturing... View Details
Keywords: Learning; Technological Innovation; Management Analysis, Tools, and Techniques; Product Development; Organizational Change and Adaptation; Projects; Research and Development; Corporate Strategy; Biotechnology Industry
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Wheelwright, Steven C. "Biogen, Inc.: rBeta Interferon Manufacturing Process Development." Harvard Business School Case 696-083, January 1996.
  • 05 Jul 2004
  • What Do You Think?

Work-Life: Is Productivity in the Balance?

rather than less time on the job. At the same time, technology has blurred definitions of the workplace and somewhat fuzzed the dichotomy between work and life. What impacts have these developments had on work-life balance? Finally, what... View Details
Keywords: by James Heskett
  • 2023
  • Working Paper

Cost-Efficient Decarbonization of Portland Cement Production

By: Gunther Glenk, Anton Kelnhofer, Rebecca Meier and Stefan Reichelstein
Accounting for nearly 8% of global annual carbon dioxide (CO2) emissions, the cement industry is considered difficult to decarbonize. While a sizeable number of abatement levers for Portland cement production is becoming technologically ready for deployment, many are... View Details
Keywords: Decarbonization; Carbon Abatement; Carbon Accounting; Carbon Emissions; Carbon Regulation; Carbon Tax; Net-zero Emissions; Management; Environmental Management; Sustainable Cities; Accounting; Management Analysis, Tools, and Techniques; Environmental Accounting; Energy; Environmental Sustainability; Construction Industry; Steel Industry; Pulp and Paper Industry; Real Estate Industry; Consulting Industry; Energy Industry; Green Technology Industry; Manufacturing Industry; Utilities Industry; Industrial Products Industry; Europe; North America; South America; Africa; Asia
Citation
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Glenk, Gunther, Anton Kelnhofer, Rebecca Meier, and Stefan Reichelstein. "Cost-Efficient Decarbonization of Portland Cement Production." Harvard Business School Working Paper, No. 24-025, October 2023. (TRR 266 Accounting for Transparency Working Paper Series, No. 120, May 2023.)
  • June 2011 (Revised October 2012)
  • Case

IBM China Development Lab Shanghai: Capability by Design

By: Willy Shih, Kamen Bliznashki and Fan Zhao
When IBM shifted from a traditional territory-based multinational organization to what it called a globally integrated enterprise, it established its headquarters for "Growth Markets" in Shanghai and "Established Markets" in New York. This positioned its China... View Details
Keywords: Diversification; Corporate Strategy; Global Strategy; Organizational Change and Adaptation; Research and Development; Emerging Markets; Product Development; Information Technology Industry; China
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Shih, Willy, Kamen Bliznashki, and Fan Zhao. "IBM China Development Lab Shanghai: Capability by Design." Harvard Business School Case 611-055, June 2011. (Revised October 2012.)
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