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Show Results For
- All HBS Web
(311)
- News (93)
- Research (182)
- Multimedia (8)
- Faculty Publications (23)
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: The Business of Crowdsourcing
quality responses from the community. A beverage company client for Tongal initially asked for an ad that would convince people that its product was healthier than competitors. But if the question were posed in that way, many of the... View Details
Keywords: by Dina Gerdeman
- 16 Jun 2003
- Research & Ideas
Historical Perspective: Levitt Shaped the Debate
influential books and articles on marketing, was to "grab business people by the lapels, shake them, and say, 'Wake up!'," Tedlow said. You couldn't ignore Levitt, and what he said, the way he said it, and the questions he posed... View Details
Keywords: by Sean Silverthorne
- 13 Dec 2010
- Research & Ideas
Managing the Support Staff Identity Crisis
Last year, Harvard Business School professor Ranjay Gulati met with the marketing department of a large American corporation and posed a seemingly simple question: What do marketing people actually do? "I got this nervous... View Details
Keywords: by Carmen Nobel
- 05 Sep 2012
- First Look
First Look: September 5
significantly reduces dishonesty. When Power Makes Others Speechless: The Negative Impact of Leader Power on Team Performance Authors:L.P. Tost, F. Gino, and R. Larrick Publication:Academy of Management... View Details
Keywords: Sean Silverthorne
- 06 Mar 2006
- What Do You Think?
The China Dilemma for U.S. Firms: Comply, Resist, or Leave?
involvement and participation from the inside. Even though the process may be slow and, yes, profitable, they argue that abdication negates an organization's power to foster change. Further, if all U.S. information utilities operating in... View Details
- 01 Sep 2008
- News
The Levitt Brand
Globalization of Markets” (1983). With nearly 900,000 reprints sold to date, “Marketing Myopia” posed a question that reverberates nearly fifty years later: “What business are you really in?” “An industry begins with the customer and his... View Details
- 14 Apr 2014
- Research & Ideas
Difficulties for Women Bridging Racial, Generational, and Global Divides
often judge or we feel we are being judged. But when we're in those places it's very difficult to learn. There needs to be a space between being perfect and being racist, classist, et cetera." Instead, she said, "Let's replace our judgment and our fears with... View Details
Keywords: by Carmen Nobel
- 13 Apr 2016
- Research Event
What Does 'Diversity' Really Mean?
pushed in everything from the co-working spaces of technology startups to high fashion runways—namely, that diversity and equal representation are not only good business, but issues that really matter,” Holmes said. Holmes posed a... View Details
Keywords: by Dina Gerdeman
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
of experiments—including a field experiment where she posed with students as snack bar employees—Santana found that by subtly manipulating the environment, sellers can dramatically change what some buyers are willing to pay. Retailers are... View Details
- 12 Aug 2002
- Op-Ed
Using Big Business to Fight Poverty
corporations have it in their power to become the world's most effective means for reducing poverty—George C. Lodge The success of a DaimlerChrysler project in Brazil's poverty-stricken northeast provides a particularly good example of... View Details
Keywords: by George C. Lodge
- 03 Sep 2024
- Research & Ideas
Is It Even Possible to Dam the Flow of Misleading Content Online?
As a polarizing US presidential election nears, moderating controversial content on social media poses a pressing problem for tech giants. But no matter how many employees they hire, lines of code they write, or new content policies they... View Details
- 17 Sep 2024
- Blog Post
The International Experience at HBS: Zoe Sun (MBA 2024)
questions I posed before the MBA, HBS has brought me closer to being the mission-driven, responsible leader I aspire to be. How has the classroom experience enriched your understanding of global business challenges? What are some of the... View Details
- Web
How to onboard recently graduated MBAs - Recruiting
perspectives that can make onboarding more successful: In-person relationships are important In a post-pandemic world, a vast majority of jobs have become hybrid, if not entirely remote. This can pose a threat to office culture and a... View Details
- 24 Sep 2019
- Research & Ideas
Do National Security Secrets Hold Back National Innovation?
disclosure of those details poses a threat to national security, the government can order the inventors to keep it secret. 11,000 secrecy applications during WWII The WWII patent secrecy policy, for example, was established in 1940. Over... View Details
Keywords: by Kristen Senz
- 20 Mar 2019
- News
Reimagining Capitalism in a World on Fire
might increase costs by 3–4 percent of world GDP, but the costs of inaction are far greater. She noted that, according to the 2018 Fourth National Climate Assessment, climate change could cost the US 10 percent of its GDP by the end of the century. Henderson emphasized... View Details
- 02 Mar 2017
- What Do You Think?
Is China About to Overtake the US for World Trade Leadership?
added: “China has surplus trade with the world and the US has a deficit trade balance As such, the US lost the race several years ago.” In the same tone, Salvatore posed a question for us: “Leadership in global trade is as fluid as... View Details
Keywords: by James Heskett
- 07 Sep 2016
- What Do You Think?
How Can the Threat of Networks Be Reduced?
to have had as much resonance among readers as it did among CEOs who made it a summer reading favorite. Perhaps others agreed with Mary L, who commented that, “Today’s tech enabled networks pose no greater threat than any other networks... View Details
Keywords: by James Heskett
- 01 Dec 2020
- News
In Review
disseminate our research in new ways, including blogs, video cases, podcasts, and large-scale events in Klarman Hall. Internationalization? We inherited a powerful international platform from my predecessors that we strengthened by... View Details
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
You Make It Published: September 20, 2010 Nervous about an upcoming presentation or job interview? Holding one's body in "high-power" poses for short time periods can summon an extra surge of power... View Details
Keywords: by Sean Silverthorne
- 25 Apr 2012
- What Do You Think?
How Will the “Age of Big Data” Affect Management?
The challenges Big Data pose for managers include "identifying which data are relevant" (Subrata Chakraborty) and "seeing through the woods to know what to use and what not" (Pieter J de Beer). Scott Waller expressed the fear that "the... View Details
Keywords: Re: James L. Heskett