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Show Results For
- All HBS Web
(831)
- People (8)
- News (280)
- Research (378)
- Multimedia (5)
- Faculty Publications (98)
- 19 Apr 2011
- First Look
First Look: April 19
PublicationsWhat to Ask the Person in the Mirror: The Seven Tests of Highly Effective Leaders Authors:Robert Steven Kaplan Publication:Harvard Business Publishing, forthcoming Abstract Successful leaders know that leadership is less... View Details
Keywords: Sean Silverthorne
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
this product.” During the video’s 12-plus minutes of step-by-step instructions, Hughes holds up product after product close to the camera so viewers can get a good look at each brand name. Because, after all, Hughes isn’t merely sharing... View Details
- 17 Feb 2020
- Sharpening Your Skills
How Entrepreneurs Can Find the Right Problem to Solve
discovery work to validate the problem or their target customers. While gut feel or personal experience with a problem can be a strong signal there is a problem to solve, without proper product discovery work you won’t truly know if you... View Details
Keywords: by Julia Austin
- 29 Jan 2008
- First Look
First Look: January 29, 2008
Entrepreneurship Author:Ramana Nanda Abstract This paper examines the extent to which the positive relationship between personal wealth and entry into entrepreneurship is due to financing constraints. I exploit a tax reform and use unique... View Details
Keywords: Martha Lagace
- Web
General Management - Faculty & Research
encompasses: the personal values and qualities of effective general managers and enterprise leaders; the philosophies, values, and strategies that inform successful enterprises; and the relation of enterprise to the broader community and... View Details
- 25 Jun 2013
- First Look
First Look: June 25
Publications 2006 pub Leviathan Evolving: New Varieties of State Capitalism in Brazil and Beyond By: Musacchio, Aldo, and Sergio G. Lazzarini Abstract—In this book we describe the transformation of state capitalism from a model in which governments owned and ran... View Details
Keywords: Anna Secino
- Web
Research Services - Faculty & Research
ensure the seamless execution of around 20 research events annually. In addition, the Marketing and Communications group is available for faculty consultations to promote specific research or to answer more general branding questions.... View Details
- Web
Profiles - MBA
areas of interest: Artificial intelligence, biotechnology, healthcare, multimodal learning, neuroscience, precision medicine, therapeutics discovery Formative experience at the intersection of technology and business: Inspired by personal... View Details
- 08 Apr 2014
- First Look
First Look: April 8
Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how... View Details
Keywords: Sean Silverthorne
- 01 Dec 2023
- News
Thinking Ahead
personalization for a customer, thinking through the right shelf assortment in a store, or stocking a warehouse, it implies changes in your process.” Finally, AI’s ability to rapidly test different options demands an experimental,... View Details
- Web
Skydeck - Alumni
Taylor Becker (MBA 2025) shares personal anecdotes and life lessons from his collaboration with the late finance icon Byron Wien (MBA 1956) Joy to the World How Justin Pasquariello (MBA 2010) , CEO of East Boston Social Centers, is making... View Details
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
Korean bands splinter into solo acts and brand into subunits, BTS stuck together. The band members were known for getting along, and they continued to release their music together until a recent 2022 hiatus. Avoid micromanaging. Some... View Details
- 19 Dec 2023
- Research & Ideas
15 Podcast Episodes That Grabbed Listeners in 2023
Global Sustainability Personal at Bühler The global food supply chain is a significant source of greenhouse gas emissions and other environmental challenges. Many companies avoid these issues or make token efforts to reduce their impact... View Details
Keywords: by Danielle Kost
- 01 May 2018
- First Look
First Look at New Research and Ideas, May 1, 2018
overtake Apple and Samsung in market share within three to five years, while maintaining healthy profits. This task seemed particularly daunting given the difficulties the company had encountered in penetrating the lucrative U.S. market. What would it take for Huawei... View Details
Keywords: Sean Silverthorne
- Profile
Pam Chan
Pam Chan began her career in consumer products, starting with one of the biggest CPG companies in the world, Procter and Gamble. "In school, I knew I wanted to be a marketer involved in brand management and product design," she... View Details
- Web
Topics - HBS Working Knowledge
(19) Annual Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (11) Attitudes (18) Auctions (4) Balanced Scorecard (11) Banks and Banking (30) Behavioral Finance (7) Behavior (75) Bids and Bidding (1) Bonds (7) Borrowing and Debt (14)... View Details
- 10 Jan 2023
- Op-Ed
Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage
it’s like to lead a larger team at scale. Or perhaps you were great at building a social media campaign, but want to learn more about the broader elements of marketing and brand functions. What do you wish to leave behind? Consider... View Details
Keywords: by Julia Austin
- Web
Careers Blog
Programs & Events Resources & Tips 11 Jun 2025 Alumni Career Video | Nicole Ledoux (MBA 2008) tag Alumni Career Videos Nicole Ledoux (MBA 2008) shares how a personal experience sparked an unexpected pivot from finance to entrepreneurship,... View Details
- March 2011 (Revised July 2011)
- Case
Vestas' World of Wind
By: Thomas J. Steenburgh and Elena Corsi
The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details
Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry
Steenburgh, Thomas J., and Elena Corsi. "Vestas' World of Wind." Harvard Business School Case 511-121, March 2011. (Revised July 2011.)
- 19 Apr 2010
- Research & Ideas
The History of Beauty
cherished brands of perfume to feminist denunciations of the industry as demeaning to women, there were few studies that treated beauty seriously, as a business. So I saw both a challenge and an opportunity to research the story of how... View Details