personal branding - Publications - Faculty & Research

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History of Excellence - Doctoral

Community Do Yoon Kim Strategy Student Research Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers By: Mengjie Cheng and Shunyuan Zhang 01 JUL 2025 | Management Science Extraverts Reap Greater Social... View Details

June 2007 (Revised January 2008)
Case

The Vanguard Group, Inc. in 2006 and Target Retirement Funds

By: Luis M. Viceira

The Vanguard Group is one of the largest asset managers in the U.S., with over $1 trillion in assets, ninety percent of which are mutual fund assets, and more than 12,000 employees at year-end 2006. Vanguard has built a strong reputation as the manager of reference for... View Details

Keywords: Asset Management; Investment Funds; Personal Finance; Brands and Branding; Retirement; Trust; Financial Services Industry; United States

Citation

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16 Jan 2006
Research & Ideas

What Customers Want from Your Products

get done, and design products and brands that fill that need. In this excerpt, the authors look at designing products that do a job rather than fill a product segment. With few exceptions, every job people need or want to do has a social,... View Details

Keywords: by Clayton M. Christensen, Scott Cook & Taddy Hall; Consumer Products

24 Oct 2018
Sharpening Your Skills

Startup or Established Company? Which Is Best for You?

bad) looks like at scale and possibly a nice brand for your resume. Startups can offer a chance to do all the things that can be either a blessing or a curse depending on your interests. You may miss out on having peers to collaborate... View Details

Keywords: by Julia B. Austin

17 Feb 2020
Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

discovery work to validate the problem or their target customers. While gut feel or personal experience with a problem can be a strong signal there is a problem to solve, without proper product discovery work you won’t truly know if you... View Details

Keywords: by Julia Austin

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Online Business Courses & Certifications | HBS Online

the program’s learnings. 6 months, 5-6 hrs/week Apply by November 3 $6,500 Credential New Personal Branding Professor Jill Avery Develop the tools to define and express your purpose, values, and points of... View Details

29 Jan 2008
First Look

First Look: January 29, 2008

Entrepreneurship Author:Ramana Nanda Abstract This paper examines the extent to which the positive relationship between personal wealth and entry into entrepreneurship is due to financing constraints. I exploit a tax reform and use unique... View Details

Keywords: Martha Lagace

19 Apr 2011
First Look

First Look: April 19

PublicationsWhat to Ask the Person in the Mirror: The Seven Tests of Highly Effective Leaders Authors:Robert Steven Kaplan Publication:Harvard Business Publishing, forthcoming Abstract Successful leaders know that leadership is less... View Details

Keywords: Sean Silverthorne

28 Apr 2009
First Look

First Look: April 28, 2009

re-adjust Gucci's portfolio, especially as YSL continued to lose money. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709459 HP: The Computer Is Personal Again Harvard Business School Case 509-010 In... View Details

Keywords: Martha Lagace

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

this product.” During the video’s 12-plus minutes of step-by-step instructions, Hughes holds up product after product close to the camera so viewers can get a good look at each brand name. Because, after all, Hughes isn’t merely sharing... View Details

Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics

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2023 Reunion Presentations - Alumni

challenges they pose to business and personal life. Positive action requires leaders to “think outside the building” to open new pathways, forge new coalitions, and find sources of personal nurturance.... View Details

25 Jun 2013
First Look

First Look: June 25

Publications 2006 pub Leviathan Evolving: New Varieties of State Capitalism in Brazil and Beyond By: Musacchio, Aldo, and Sergio G. Lazzarini Abstract—In this book we describe the transformation of state capitalism from a model in which governments owned and ran... View Details

Keywords: Anna Secino

19 Dec 2006
First Look

First Look: December 19, 2006

arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and (b) sign asymmetries in pairs of cross price... View Details

Keywords: Sean Silverthorne

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Entrepreneurship - Faculty & Research

was followed by the launch of Savage X Fenty, a lingerie line upholding similar values. However, the Fenty Fashion House, launched as a luxury clothing brand under LVMH, was placed on hiatus shortly after. This case explores the... View Details

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Research Services - Faculty & Research

ensure the seamless execution of around 20 research events annually. In addition, the Marketing and Communications group is available for faculty consultations to promote specific research or to answer more general branding questions.... View Details

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

Korean bands splinter into solo acts and brand into subunits, BTS stuck together. The band members were known for getting along, and they continued to release their music together until a recent 2022 hiatus. Avoid micromanaging. Some... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

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Japan - Global

Machines," Professor Spar discussed how emerging technologies are reshaping not just the workplace but also deeply personal aspects of our lives. She introduced her research on “Sacred Goods”—fundamental human values like love, family,... View Details

10 Jan 2023
Op-Ed

Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage

it’s like to lead a larger team at scale. Or perhaps you were great at building a social media campaign, but want to learn more about the broader elements of marketing and brand functions. What do you wish to leave behind? Consider... View Details