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Show Results For
- All HBS Web
(679)
- People (2)
- News (277)
- Research (233)
- Events (2)
- Multimedia (9)
- Faculty Publications (137)
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- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
allocate a planned $100 million to make a meaningful difference in cancer patients’ lives. Park has spent the past few months working on this project and has uncovered a multitude of options, from supporting high-performing... View Details
Keywords: Dina Gerdeman
- 11 Oct 2016
- First Look
October 11, 2016
Paris,” among other awards, for its innovation and performance. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/617007-PDF-ENG Harvard Business School Case 516-046 Spotify In November 2014, Spotify's chief content officer Ken View Details
Keywords: Sean Silverthorne
- 07 Jun 2017
- Research & Ideas
How an African History Scholar Became a Modern Righter of Wrongs
escaped destruction, Hanslope Park held detailed records of which files had been destroyed, and how: for instance, which files had been burned, which had been dumped into the Indian Ocean, and so on. Document documenting the destruction... View Details
Keywords: by Carmen Nobel
- 01 Aug 2005
- Research & Ideas
How to Choose the Best Deal
he'd think about it and headed to a nearby Dodge dealership. He took a Durango for a test drive—right back to the Ford lot, parking next to the Explorer he'd been looking at moments earlier. The salesman dashed out of the showroom.... View Details
Keywords: by Michael Wheeler
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54899 forthcoming Management Science How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework By: Chung, Doug J., Byungyeon Kim, and Byoung G. Park Abstract—... View Details
Keywords: Dina Gerdeman
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
Doug J., Byungyeon Kim, and Byoung Park Abstract—We estimate a sales response model to evaluate the short- and long-term value of a sales representative’s detailing visit to different types of physicians. By understanding the dynamic... View Details
Keywords: Sean Silverthorne
- 03 Aug 2010
- First Look
First Look: August 3
PublicationsLords of the Harvest: Symbolic Signaling and Regulatory Approval of Genetically Modified Organisms Authors:Shon R. Hiatt and Sangchan Park Publication:Best Paper Proceedings of the Academy of Management (2010) Abstract Firms... View Details
Keywords: Martha Lagace
- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
and similar. These stores had few customers and did little business, but were open long hours, often seven days and six nights. These stores were obviously short of help, shelves were poorly stocked. What carriages were on hand were usually out in the View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
such as hotels, restaurants, and theme parks and (2) "individual shopper targeted" offers, whereby each shopper regularly receives an extensive set of tailor-made coupons predominantly paid for by supplier brand-owners. The... View Details
- 29 Sep 2008
- Research & Ideas
Financial Crisis Caution Urged by Faculty Panel
private sector or the public sector, you have to worry that people might get the wrong incentives. Those who are relieved of risk may decide to take more risk. If you've ever had a rental car where you were fully covered against damage or loss, perhaps you drove a... View Details
- 13 Jun 2017
- First Look
First Look at New Research and Ideas, June 13
Efforts Pay Off? Dynamic Panel Data Methods Revisited By: Chung, Doug J., Byungyeon Kim, and Byoung Park Abstract—We estimate a sales response model to evaluate the short- and long-term value of pharmaceutical sales representatives'... View Details
Keywords: Sean Silverthorne
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
crowd. Technology is also a helpful factor in rewards programs, representing a vast improvement over an old, markedly creepier, and now mostly illegal strategy: dispatching an employee to the parking lot to write down license plate... View Details
- 05 Dec 2011
- Research & Ideas
It’s Alive! Business Scholars Turn to Experimental Research
exhibit altruistic behavior by purchasing gifts for others at a subsequent visit to a park gift shop. The point of the experiment for business practice: The research indicates that it's possible to induce selfless behavior in your... View Details
Keywords: by Carmen Nobel
- 10 Nov 2009
- First Look
First Look: Nov. 10
Nicolas P. Retsinas and Justin GinsburghHarvard Business School Case 210-024 A United States private equity fund, The Saboput Group, must decide whether to invest in a new technology park development in Chennai, India. The case provides... View Details
Keywords: Martha Lagace
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
over 80 of her lipsticks to the luncheon as table gifts. Unlike most lipsticks at the time, these were housed in metal cases. Lunch guests noticed the unusual packaging and the lipstick's color and texture. As the event broke up, Fiske recalled, "there formed a... View Details
- 28 May 2013
- First Look
First Look: May 28
The final study found that automobiles with more expansive drivers' seats were more likely to be illegally parked on New York City streets. These findings are consistent with research showing that (a) postural expansiveness leads to a... View Details
Keywords: Sean Silverthorne
- 22 May 2020
- In Practice
Post-COVID Health Care: More Screens, Less Red Tape?
Non-physician providers, such as nurse practitioners and medical assistants, have been given greater latitude to practice independently. And those individuals who are actually able to get tested for COVID-19 can do so by driving through a field testing site in the... View Details
Keywords: by Danielle Kost