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Show Results For
- All HBS Web
(3,388)
- People (16)
- News (823)
- Research (1,757)
- Events (23)
- Multimedia (18)
- Faculty Publications (953)
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
How can online advertising fraud be detected and prevented? What should we look at, where should we look, and what methods and tools should we use? These questions are relevant to anyone who buys online... View Details
- Web
Strategic Financial Analysis Online Course | HBS Online
social by collaborating and networking with a global community of peers before, during, and after the course. Learners who successfully complete an HBS Online program are added... View Details
- March 2010 (Revised October 2011)
- Background Note
Social Media
By: Sunil Gupta, Kristen Amalie Bozzone Armstrong and Zachary Scott Clayton
This note describes the rapidly changing environment of social media and how managers can leverage it. View Details
Keywords: Framework; Knowledge Use and Leverage; Situation or Environment; Social and Collaborative Networks
Gupta, Sunil, Kristen Amalie Bozzone Armstrong, and Zachary Scott Clayton. "Social Media." Harvard Business School Background Note 510-095, March 2010. (Revised October 2011.)
- 17 Jun 2022
- News
In Defense of Online Anonymity
- 17 Jan 2012
- Working Paper Summaries
Expectations, Network Effects and Platform Pricing
- Web
Career Networking - Alumni
Careers Career Networking Careers Career Networking Connect with Alumni Build and maintain relationships that will propel your career forward One of the most valuable resources of HBS is the alumni... View Details
- Web
Online Transforming Customer Experiences Course | HBS Online
new activity every three to five minutes, including a service interaction exercise. Description of silent animated video above: Learner completes an interactive question by dragging and dropping choices into two different categories Get View Details
- Article
Towards a Bill of Rights for Online Advertisers
By: Benjamin Edelman
Online advertising presents remarkable efficiencies—better targeting, improved measurement and greater return on investment. Yet there are challenges, particularly when networks of intermediaries place ads through convoluted relationships, and all the more so when... View Details
Keywords: Online Advertising; Rights; Measurement and Metrics; Investment Return; Negotiation; Networks; Problems and Challenges; Performance Efficiency; Law; Advertising Industry
Edelman, Benjamin. "Towards a Bill of Rights for Online Advertisers." Advertising Week (September 21, 2009).
- June 2009
- Teaching Note
Online Restaurant Promotions
By: Benjamin Edelman
Teaching Note for [909034]. View Details
- Research Summary
Dynamics of Network Formation
By: Ranjay Gulati
An ongoing research project with my doctoral students extends my previous line of inquiry by examining some of the evolutionary dynamics of small-world networks. Diverging from recent research that has analyzed static small worlds, we have adopted a dynamic view of the... View Details
- 31 May 2018
- Blog Post
Yes, Introverts CAN Network Successfully: A Brief How-To for People Who "Hate" Networking
away from each conversation with the names of one to five other people you can talk to. That's why networking is not linear, but exponential: you want to build out a mosaic of firms and people in the space that interests you." Conclusion:... View Details
- 01 Mar 2008
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. What Is Management’s Role in... View Details
- 03 Jun 2010
- Working Paper Summaries
Platforms and Limits to Network Effects
- 01 Dec 2009
- News
Faculty Research Online
of Social Networks Many business leaders are mystified about how to reach potential customers on social networks like Facebook. Associate... View Details
- 01 Sep 2010
- News
Faculty Research Online
The Hard Work of Measuring Social Impact Donors are placing nonprofits on the hot seat to measure social performance. Problem is, there is little agreement on what those metrics should be. Associate... View Details
- 01 Jun 2009
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Marketing After the Recession... View Details
- 2021
- Working Paper
The Old Boys' Club: Schmoozing and the Gender Gap
By: Zoë B. Cullen and Ricardo Perez-Truglia
Offices are social places. Employees and managers take breaks together and talk about
family and hobbies. In this study, we show that employees’ social interactions with their managers
can be advantageous for their careers, and that this phenomenon contributes to the... View Details
Keywords: Career; Promotions; Social Interactions; Networking; Gender; Personal Development and Career; Wages; Social and Collaborative Networks
Cullen, Zoë B., and Ricardo Perez-Truglia. "The Old Boys' Club: Schmoozing and the Gender Gap." Working Paper, June 2021. (American Economic Review 2023, 113(7): 1703–1740. https://doi.org/10.1257/aer.20210863.)
- 01 Sep 2012
- News
Faculty Research Online
A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy Many companies preach and practice corporate social responsibility, but their efforts often lack an overall strategy that... View Details
- Web
Winning with Digital Platforms Online Course | HBS Online
HBS Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking... View Details
- 20 Feb 2013
- News
Thanking Veterans Online
Veterans Affairs benefits, Hall and fellow Army Ranger Matthew Thompson (MBA 2010) sought to create a business that would help veterans receive the benefits they deserve. The result was TroopSwap, an online source for discounts and other... View Details