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Show Results For
- All HBS Web
(1,482)
- People (3)
- News (449)
- Research (506)
- Events (7)
- Multimedia (32)
- Faculty Publications (154)
- January 2021 (Revised March 2022)
- Case
Arçelik: From a Dealer Network to an Omnichannel Experience
By: Ayelet Israeli and Fares Khrais
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Digital Platforms; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
Israeli, Ayelet, and Fares Khrais. "Arçelik: From a Dealer Network to an Omnichannel Experience." Harvard Business School Case 521-067, January 2021. (Revised March 2022.)
- Web
Leadership, Ethics, and Corporate Accountability Course | HBS Online
This course is part of the Business in Society and Leadership & Management track. Introduction to Leadership, Ethics, and Corporate Accountability LIMITED TIME ONLY Extra learning at no extra cost. Enroll now and unlock a GenAI Bonus... View Details
- 01 Mar 2012
- News
Learning to Speak the Language of Business
companies with a commanding presence in their home markets. But to call Mikitani’s company, Rakuten, the Amazon.com of Japan would overlook fundamental differences for customers and merchants alike. “We created a real online marketplace... View Details
- 23 Aug 2018
- News
Healthcare Alumni Keep Learning Through Virtual Programming
virtual roundtable discussion, accessible online with registration, to enhance their knowledge in the industry and keep them connected to each other and to HBS. As part of the club’s mission to provide members “with access to resources... View Details
- Web
Credential of Leadership, Impact, and Management in Business | HBS Online
Introduction to Credential of Leadership, Impact, and Management in Business (CLIMB) Our Most Comprehensive Offering 5 pre-set courses + 2 electives + a capstone project. Choose from the New Leader or Experienced Leader learning paths.... View Details
- Web
Credential of Digital Innovation and Strategy | HBS Online
Innovation and Strategy includes peer learning activities throughout the program as well as a capstone project where you’ll apply your learning to address a goal that’s applicable to your career or... View Details
- 01 Dec 2017
- News
HBS Online Certificate Programs Offer Unique Insight Into Business
with virtual classmates around the world, and “cold calls” are incorporated into this highly social learning experience. “We took a digital-first approach that leveraged aspects of the case method where it made sense and included features... View Details
- April 2019 (Revised June 2019)
- Case
Western Governors University: 10x Vision
By: William R. Kerr and Susie L. Ma
Western Governors University (WGU) was a nonprofit institution of higher education whose online learning model served more than 100,000 students in 2019 and was scaling rapidly. President Scott Pulsipher wanted to expand WGU’s reach to millions more with a plan called... View Details
Keywords: Online Education; Enrollment; Scaling; Higher Education; Internet and the Web; Business Model; Expansion; Growth and Development Strategy; Education Industry; United States
Kerr, William R., and Susie L. Ma. "Western Governors University: 10x Vision." Harvard Business School Case 819-093, April 2019. (Revised June 2019.)
- Web
About the Center - Christensen Center for Teaching & Learning
About the Center The C. Roland Christensen Center for Teaching and Learning was established in 2004 to promote and support teaching excellence and innovation within Harvard Business School. It also provides leadership and expertise about... View Details
- Web
Knowing Your Students - Christensen Center for Teaching & Learning
Teaching by the Case Method Knowing Your Students Preparing to Teach Getting Started Developing Instructor Style Shaping the Learning Environment Knowing Your Students Planning a Class Session Leading in the Classroom Providing Assessment... View Details
- Web
1.17 Field Based Learning / Independent Projects | MBA
online learning course or set of courses as an Independent Project (IP) in Online Learning. As part of the 9 total credits of IPs, 6 of those credits may be through View Details
- Forthcoming
- Article
Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment
By: Shunyuan Zhang and Das Narayandas
We examine how artificial intelligence (AI) affected the productivity of customer service agents and customer sentiment in online interactions. Collaborating with a meal delivery company, we conducted a randomized field experiment that exploited exogenous variation in... View Details
- January–February 2025
- Article
Want Your Company to Get Better at Experimentation?: Learn Fast by Democratizing Testing
By: Iavor Bojinov, David Holtz, Ramesh Johari, Sven Schmit and Martin Tingley
For years, online experimentation has fueled the innovations of leading tech companies, enabling them to rapidly test and refine new ideas, optimize product features, personalize user experiences, and maintain a competitive edge. The widespread availability and lower... View Details
Keywords: Technological Innovation; AI and Machine Learning; Analytics and Data Science; Product Development; Competitive Advantage
Bojinov, Iavor, David Holtz, Ramesh Johari, Sven Schmit, and Martin Tingley. "Want Your Company to Get Better at Experimentation? Learn Fast by Democratizing Testing." Harvard Business Review 103, no. 1 (January–February 2025): 96–103.
- 29 Aug 2018
- Blog Post
From the Classroom to the Workplace: How I Applied Learnings to my Internship
The first year at Harvard business School gives you a breadth of courses to sink your teeth into. One of the real benefits of studying such a range of materials in the first year, is how easily I was able to apply my learnings while... View Details
Keywords: Consumer Products / Retail
- Web
European and UK Personal Data Collection Disclosure | HBS Online
Additional Privacy Disclosures 1. Introduction These Additional Privacy Disclosures (“Disclosures”) provide information on collection and use of personal data about individuals located in a Relevant Region (as defined below) and supplement the Harvard Business School... View Details
- 25 Jun 2014
- News
Giving millions of students a new path to learning
Sal Khan (MBA 2003) is the founder and CEO of Khan Academy. In this video, he talks about his path from hedge fund analyst to education innovator and the explosive growth of his online learning platform.... View Details
- December 2014 (Revised November 2023)
- Case
Codecademy: Monetizing a Movement?
By: Jeffrey J. Bussgang and Lisa C. Mazzanti
Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However, there were still no revenues. The founders... View Details
Keywords: Entrepreneurial Management; Startup Management; Technology; Computer Programming; Coding; Online Education; Monetization; Online Communities; Marketplaces; Internet and the Web; Education; Entrepreneurship; Business Startups; Growth and Development Strategy; Technology Industry; Education Industry
Bussgang, Jeffrey J., and Lisa C. Mazzanti. "Codecademy: Monetizing a Movement?" Harvard Business School Case 815-093, December 2014. (Revised November 2023.)
- Blog
Crossing the Bridge from Program Learning to Practical Application
learning." Barnes accepted the invitation and did an amazing job. She's since become part of four more sessions, two online and two in person. In delivering lectures, Barnes has tried to channel HBS professors. "Seeing some of the best... View Details
- 22 Feb 2022
- Blog Post
Lessons Learned from My HBS Career Journey in Environmental Sustainability
functions Allow me to develop strong professional relationships Be a launch pad for future career growth I found this ideal role with BCG Boston, and am excited to join them after graduation, and wanted to share some of the lessons I’ve View Details
Keywords: Energy / Cleantech
- July 2022
- Teaching Note
Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience
By: Ayelet Israeli, Fares Khrais and Menna Hassan
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey