Publications

June 1994 (Revised March 1995)
Background Note

New Product Commercialization: Common Mistakes

By: V. Kasturi Rangan

Addresses the common mistakes made in new product development and launch. Many times customers' and suppliers' perceptions of the degree of product/market innovation do not match. One of them may view the innovations as a "breakthrough," but the other may view it only... View Details

Keywords: Product Development; Product Launch; Problems and Challenges

01 Dec 2005
News

S.F.’s New Museum

International, is excited about her new position and the chance to offer “a unique, world-class museum experience for everyone.” (Among MoAD’s largest individual donors are Arthur Rock MBA ’51 and his wife, Toni Rembe.) Through... View Details

Keywords: Museums, Historical Sites, and Similar Institutions; Arts, Entertainment

December 2008 (Revised February 2010)
Case

ViniBrasil: New Latitude Wines

By: David E. Bell, Marcos Flava Neves, Luciano Thome e Castro and Mary Louise Shelman

ViniBrasil is a small wine venture in Brazil started by a top Portuguese wine company, Dao Sul. ViniBrasil grows its grapes in a novel environment (close to the equator) using innovative management practices such as controlled irrigation and year-round harvesting.... View Details

Keywords: Agribusiness; Global Strategy; Innovation and Invention; Management Practices and Processes; Demand and Consumers; Competition; Agriculture and Agribusiness Industry; Food and Beverage Industry; Brazil

27 Oct 2023
News

New Faculty Profiles: Andrew Hoffman

08 Dec 2023
News

New Leadership Role and Structure

MESSAGE FROM ANGELA CRISPI AND DEAN SRIKANT DATAR To: HBS Faculty and Staff From: Angela Crispi and Srikant Datar Re: New Leadership Role and Structure We are delighted to announce that effective January 1, 2024, Jana Kierstead will... View Details

New Perspectives on Regulation

New regulation shouldn't rely on old ideas. Since the 1960s, influential research on government failure helped to drive the movement for deregulation and privatization. Yet even as this branch of research was flourishing, very different ideas were sprouting in the... View Details

September 2010
Case

New Heritage Doll Company

By: Timothy A. Luehrman and Heide Abelli

A manufacturer and retailer of specialty doll products must decide which of two projects to fund. The decision requires the student to compute cash flows for the 2 projects, discount values to the present and compare and contrast different project performance measures. View Details

Keywords: Forecasting; Resource Management; Resource Allocation; Forecasting and Prediction; Capital Budgeting; Manufacturing Industry; Consumer Products Industry; Retail Industry

24 Nov 2021
News

New Faculty Profiles: J.S. (Josephine) Nelson

16 Sep 2013
Video

The new HBS Alumni Website

December 1999 (Revised October 2001)
Case

Introducing New Coke

On April 23, 1985, the Coca-Cola Co. announced a decision that would rock the world. The old Coke formula would be taken off the market and replaced with a smoother, sweeter taste. The reaction of the American people was immediate and violent, causing three months of... View Details

Keywords: Failure; Product Development; Brands and Branding; Manufacturing Industry; Food and Beverage Industry

24 May 2010
News

A New Damascus

07 May 2025
News

Scaling New Heights

Brianna Brown, chief product officer at City Fresh Foods in Boston. (Photo/video credit: Susan Young) City Fresh Foods has long served nutritious meals to students, seniors, and daycare centers in Greater Boston’s under-resourced communities. But when the company saw... View Details

Keywords: Jennifer Gillespie

October 1994 (Revised January 1998)
Case

New Travelers, The

Find at Harvard

February 2013
Case

New Enterprise Associates

By: Felda Hardymon and Tom Nicholas

NEA was established in 1977 and it subsequently morphed into one of the largest venture capital firms in the world. Despite its size and significance, some other firms established during the same era such as Kleiner-Perkins and Sequoia (both were established in 1972),... View Details

Keywords: Organizational Change and Adaptation; Venture Capital; Organizational Structure; Innovation and Invention; Financial Services Industry; United States