media - Publications - Faculty & Research

informs the development of the project. This has been tremendous fun for me the story idea for one of our most exciting children’s projects came from watching media M&A news on Squawk Box at the gym. We’re also nimble. When [Professor]... View Details

Keywords: Robert Bochnak

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Data Can Do for Change Management What It Did for Marketing

Should companies eliminate audits?

Book Excerpt: Harvard Business School Professor Reveals the Hidden Truth About Hits

ABA Annual Membership Meeting: Opportunities, Challenges Lie Ahead

Twitter’s in Trouble. Here’s How It Can Avoid Becoming the Next AOL

The minimal effects of TV debates between candidates

Op-Ed U.S. strategy on Islamic State and Turkey needs to start with the endgame

The Global Dominance of ESPN

Freedom within a Framework

The Truth About Open Offices

Real Leaders: Oprah Winfrey and the Power of Empathy

Best Business Books 2019: Strategy

‘Enthusiastic Entrepreneurs’: Pre-IPO Statements On Profitability Prove To Be Larger Than Real Life

Research Shows Which TV Ads Are Likely to Make Multitaskers Buy

The Surprising Power of Business Experiments

How Best Buy, The New York Times, And John Deere Have Become Digital Leaders

The Challenges GM Is Facing, and the Reasoning Behind Its Plant Closures

2015 Best 40 Under 40 Professors: Francesca Gino, Harvard Business School

Eye Appeal Is Buy Appeal: Business Creates the Color of Foods

The First Five Years: Brooke Biederman (MBA 2019)

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