Filter Results:
(313)
Show Results For
- All HBS Web
(643)
- People (7)
- News (181)
- Research (313)
- Multimedia (14)
- Faculty Publications (198)
Show Results For
- All HBS Web
(643)
- People (7)
- News (181)
- Research (313)
- Multimedia (14)
- Faculty Publications (198)
Sort by
- 11 Mar 2001
- Research & Ideas
Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries
countries, there was a vast increase in demand for products such as tea, coffee, sugar, and tropical fruits which had been luxuries to previous generations. By 1870 the British trading companies were already trading in primary commodities... View Details
Keywords: by Geoffrey Jones
- 01 Jul 2015
- Research & Ideas
A Bank That Takes Parmesan as Collateral: The Cheese Stands a Loan
tend to fluctuate wildly, along with market demand. A one-percent difference in demand can equal up to a 10-percent change in price, according to the HBS case. Economic downturns hit the industry especially hard, as the expensive cheese is somewhat of a View Details
- 27 Apr 2020
- Research & Ideas
How Remote Work Changes What We Think About Onboarding
practice of onboarding new employees. Although hiring is already a forgotten luxury for many firms, at least for the time being, others are still bringing aboard new people, such as those who made hiring commitments before the outbreak... View Details
Keywords: by Boris Groysberg
- May 2016 (Revised August 2022)
- Case
RegionFly: Cutting Costs in the Airline Industry
By: Susanna Gallani and Eva Labro
RegionFly is a small, private airline specializing in ultra-premium services. Founded shortly after the "Golden Age of airline travel," RegionFly's financial performance had been strong for several decades. More recently, however, the results have taken a downward... View Details
Keywords: Recession; Downsizing; Profitability; Cost Management; Profit; Luxury; Competitive Strategy; Mergers and Acquisitions; Business Divisions; Logistics; Decision Making; Strategic Planning; Air Transportation Industry
Gallani, Susanna, and Eva Labro. "RegionFly: Cutting Costs in the Airline Industry." Harvard Business School Case 116-047, May 2016. (Revised August 2022.)
- 09 Dec 2013
- Research & Ideas
Cultural Disharmony Undermines Workplace Creativity
asking those questions a few years ago, when writing a case about a Chinese luxury apparel company. The firm had members from China, Hong Kong, Germany, and France, who were all working together to meld Chinese elements with Western... View Details
Keywords: by Michael Blanding
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
challenge. For example, LVHM, a French multinational corporation and conglomerate specializing in luxury goods, announced it will cease the production of perfumes in some of its factories in order to make hand sanitizer, and Nike stated... View Details
- 13 Oct 2009
- Research & Ideas
7 Lessons for Navigating the Storm
like after the crisis requires a keen understanding of the changing needs of your customers. One example from the current crisis is the extent to which consumers have shifted from expensive luxury goods to more practical items. That's why... View Details
Keywords: by Martha Lagace
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
clothes rather than an elegant outfit to a luxury boutique, or wearing sneakers to a professional event. In The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity—an article appearing in the June 2014... View Details
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
by too much stuff acquired. She is increasingly skeptical in the face of a financial meltdown that it was all worth the effort. Out will go luxury purchases, conspicuous consumption, and a trophy culture. Tomorrow's consumer will buy more... View Details
- 04 Jan 2010
- Research & Ideas
Best of HBS Working Knowledge 2009
creativity of each individual. The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision Making Download the PDF. Gandhi once wrote that "a certain degree of physical harmony and comfort is necessary, but... View Details
Keywords: by Staff
- July–August 2017
- Article
Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions
By: Donald Ngwe
Outlet stores are a large and growing component of many firms' retailing strategies, particularly in the fashion industry. Outlet stores offer attractive prices in locations far from central shopping districts. The main perspectives on why outlet stores exist can be... View Details
Keywords: Fashion; Industrial Organization; Outlet Stores; Price Discrimination; Retail; Channel Management; Luxury; Product Marketing; Price; Retail Industry; Fashion Industry
Ngwe, Donald. "Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions." Marketing Science 36, no. 4 (July–August 2017): 523–541.
- October 2005 (Revised June 2006)
- Case
The Turnaround of Chris-Craft
By: William A. Sahlman, Geremy Connor, Brian Doherty, Andrew Murphy and Taylor Smith
Describes a set of issues confronting the owners of Chris-Craft, a manufacturer of high-end boats. The company can invest in new monobrand stores, new boat designs, and brand extensions (e.g., apparel). The owners have also recently purchased Indian Head Motorcycle out... View Details
Keywords: Entrepreneurship; Luxury; Brands and Branding; Manufacturing Industry; Motorcycle Industry; Entertainment and Recreation Industry; United States
Sahlman, William A., Geremy Connor, Brian Doherty, Andrew Murphy, and Taylor Smith. "The Turnaround of Chris-Craft." Harvard Business School Case 806-071, October 2005. (Revised June 2006.)
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
Estée Lauder in 1930. Photograph courtesy of Estée Lauder Companies. The daughter of immigrant merchants in Queens, New York, Estée Lauder, born Josephine Esther Mentzer, began selling skin cream to women in New York City beauty parlors in the late 1920s. In 1946, she... View Details
- 17 Nov 2009
- First Look
First Look: Nov. 17
distinction is possible because strategy and business model are different constructs. Download the paper: http://www.hbs.edu/research/pdf/10-036.pdf The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision... View Details
Keywords: Martha Lagace
- 2018
- Working Paper
Ethical Hedonism? The Diffusion of Fair Trade and Ecological Certifications to Luxury, Lifestyle and Illicit Goods.
By: Kristin Sippl
Book project exploring ethical consumption options in four understudied lifestyle sectors: jewelry, cannabis, pets and plastics. View Details
- January 2009
- Case
VOSS Artesian Water from Norway
By: Youngme E. Moon, Gail J. McGovern, Daniela Beyersdorfer and Vincent Marie Dessain
VOSS is a Norwegian bottled water company that produces one of the world's purest drinking waters, sold at an ultra-premium price in a sleek cylindrical glass bottle of minimalist design. In the U.S. (the company's primary market), VOSS's high-end brand presence is... View Details
Keywords: Brands and Branding; Marketing Channels; Marketing Strategy; Product; Luxury; Food and Beverage Industry; Norway; United States
Moon, Youngme E., Gail J. McGovern, Daniela Beyersdorfer, and Vincent Marie Dessain. "VOSS Artesian Water from Norway." Harvard Business School Case 509-040, January 2009.
- 18 Apr 2005
- Research & Ideas
Tips to Reinvent the Department Store
Retail and Luxury Goods Conference on April 3. Chadwick noted that while department stores used to be where shoppers went for everything from baby clothes to furniture to power tools, many stores have now limited their assortment and... View Details
- November 2002 (Revised February 2009)
- Teaching Note
Value Retail (TN)
By: Arthur I Segel and Ani M Vartanian
Teaching Note for (9-803-008). View Details
- October 1984
- Teaching Note
NIKE (D): Leisure Shoes, Teaching Note
Teaching Note for (9-385-031). View Details
- March 2022
- Teaching Note
Supreme: Remaining Cool While Pursuing Growth
By: Jill Avery and Sandrine Crener
Teaching Note for HBS Case No. 522-006. Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth... View Details