Publications

Publications

Filter Results: (2,687) Arrow Down
Filter Results: (2,687) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 11 of 2,687 Results →
  • June 2013
  • Supplement

Studio Moderna - Sandi Cesko, CEO, Video Supplement

By: Jim Sharpe
This is the Video Supplement for Studio Moderna - A Venture in Eastern Europe (HBS Case #808110). View Details
Keywords: Entrepreneurial Management; Entrepreneurial Marketing; Entrepreneurial Organizations; International Entrepreneurship; International Expansion; Consumer Marketing; Consumer Goods; Innovation; Leadership; Organizational Structure; Advertising; Internet; Marketing; General Management; Growth; Organizational Development; Television; Entrepreneurship; Geographic Location; Globalization; Cross-Cultural and Cross-Border Issues; Digital Marketing; Business Startups; Marketing Channels; Media; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Slovenia; Slovakia; Croatia; Macedonia; Bulgaria; Serbia and Montenegro; Poland; Hungary; Bosnia and Hercegovina; Czech Republic; Lithuania; Estonia; Albania; Romania; Central Asia
Related
  • May 2013
  • Supplement

Studio Moderna—A Venture in Eastern Europe

By: Jim Sharpe
This is the Spreadsheet Supplement for Studio Moderna—A Venture in Eastern Europe (HBS Case #808110). Includes Exhibit 3a, Exhibit 3b, Exhibit 5, and Exhibit 6. View Details
Keywords: Entrepreneurial Management; Entrepreneurial Marketing; Entrepreneurial Organizations; International Entrepreneurship; International Expansion; Consumer Marketing; Consumer Goods; Innovation; Leadership; Organizational Structure; Advertising; Internet; Marketing; General Management; Growth; Organizational Development; Television; Entrepreneurship; Geographic Location; Globalization; Cross-Cultural and Cross-Border Issues; Digital Marketing; Business Strategy; Marketing Channels; Media; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Slovenia; Slovakia; Croatia; Macedonia; Bulgaria; Serbia and Montenegro; Poland; Hungary; Bosnia and Hercegovina; Czech Republic; Lithuania; Albania; Romania; Central Asia
Related
  • 25 Aug 2011
  • News

Without Its Master of Design, Apple Will Face Many Challenges

  • 30 May 2012
  • News

Widening Secret Patents Seen as Costing Inventors' Rights

    Jorge Tamayo

    Jorge Tamayo is an assistant professor of business administration in the Strategy Unit. He teaches the Strategy course in the MBA required curriculum.

    Professor Tamayo is an applied microeconomist primarily interested in industrial organization and... View Details

    • 06 Dec 2017
    • What Do You Think?

    Is It Time To Break Up Amazon, Apple, Facebook, or Google?

    1969, a move generally credited as enabling creation of a software industry in the US. More recently, the Sherman Act has been invoked most frequently to deny mergers, especially those of the “horizontal” variety, that unduly increase... View Details
    Keywords: by James Heskett; Technology; Web Services
    • 01 Oct 2001
    • Research & Ideas

    How To Make Restructuring Work for Your Company

    appropriately staged over a number of years. This situation could be said to characterize the mainframe computer industry during the 1980s, when business customers moved away from mainframes towards UNIX-based "open... View Details
    Keywords: by Stuart C. Gilson
    • Research Summary

    Research Focus

    By: Anita Elberse
    My research focuses on "creative industries," defined as industries that supply goods that we commonly associate with artistic, cultural, or entertainment value -- including book and magazine publishing, film, music, television, video games, the performing... View Details
    • 06 Aug 2021
    • Blog Post

    Socioeconomic Inclusion at HBS: Alexis Jackson (MBA 2021)

    which she had worked so diligently. “Even though I enjoyed the company and people, I began to realize that it wasn’t a good fit for me. I had ambitions to explore a variety of industries and technologies. I... View Details
    • 17 May 2022
    • News

    Robert F. Lanzillotti Prize for Assistant Professor Alex MacKay

    • May 1986 (Revised January 1989)
    • Case

    Gillette Co.: Dry Idea Advertising (A), The Creative Problem

    Presents the first of two cases describing the struggle to solve creative problems on the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency (Batten, Barton, Durstine & Osborne). Provides company and industry background plus... View Details
    Keywords: Creativity; Advertising; Product Marketing; Consumer Products Industry; United States
    Related

      Disruption and Credit Markets

      When innovation and entry are high in an industry, is this good or bad news for incumbents? We show that recently the answer has been bad news.  Industries with elevated venture capital activity and returns, and with a larger presence of newly listed firms, show a... View Details

      • October 2000 (Revised November 2005)
      • Case

      Hilton HHonors Worldwide: Loyalty Wars

      By: John A. Deighton and Stowe Shoemaker
      Hilton Hotels regards the frequent guest program as the industry's most important marketing tool, directing marketing efforts at the heavy user. What is Hilton to do then, when a competitor ups the ante? This case illustrates the economics of frequency marketing in... View Details
      Keywords: Customer Relationship Management; Decision Choices and Conditions; Brands and Branding; Competitive Strategy; Accommodations Industry
      Related
      • 17 May 2007
      • Working Paper Summaries

      The Price of Capital: Evidence from Trade Data

      Keywords: by Laura Alfaro & Faisal Z. Ahmed
      • October 1986 (Revised November 1989)
      • Case

      Becton Dickinson & Co.: VACUTAINER Systems Division

      By: Frank V. Cespedes
      Concerns negotiations between managers of Becton Dickinson's (BD) VACUTAINER division (which manufactures and sells blood collection products) and managers of a large hospital buying group. Recent changes in the health care industry are the background for the... View Details
      Keywords: Distribution; Negotiation Participants; Negotiation Process; Price; Sales; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; United States
      Related
      • 13 Feb 2006
      • Research & Ideas

      When Gender Changes the Negotiation

      negotiations. After all, analysts in the investment management industry have highly portable skills and are frequently poached by competing firms. And though all of Park's employees were performing roughly the same work, they had... View Details
      Keywords: by Dina W. Pradel, Hannah Riley Bowles & Kathleen L. McGinn
      • 01 Sep 2022
      • What Do You Think?

      Is It Time to Consider Lifting Tariffs on Chinese Imports?

      controversies, trade continues. It’s perhaps evidence that sanity still prevails in the business world. But it raises the question of whether it’s time for the US to send a message, however small, of positive intent toward China by prioritizing negotiations that would... View Details
      Keywords: Re: James L. Heskett
      • 29 Jun 2021
      • Cold Call Podcast

      Procter & Gamble’s Lean Innovation Transformation

      Keywords: Re: Emily Truelove; Consumer Products
      • 07 Jul 2003
      • What Do You Think?

      Can We Have Too Much Productivity Improvement?

      productivity is the need [for] ever-increasing consumption. Unfortunately unemployed workers don't consume much of anything." Garry Emmons reminded me that "We examined this issue with HBS profs in a February 1999 HBS Bulletin article. ("Too Much of a... View Details
      Keywords: by James Heskett
      • 16 Apr 2007
      • Research & Ideas

      Delivering the Digital Goods: iTunes vs. Peer-to-Peer

      and the development of incremental tradeoffs towards radical moves to create new business models, new forms of satisfying needs that drastically reduce costs and/or raise value perceived by customers. One important enabler of new business models is the Internet. This... View Details
      Keywords: by Sean Silverthorne; Music