globalization - Publications - Faculty & Research

20 Sep 2004
Research & Ideas

How Consumers Value Global Brands

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study... View Details

Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor

Web

South Asia - Global

South Asia Mumbai For the past decade the HBS community has demonstrated a strong interest in research related to South Asia. The India Research Center (IRC) was established in 2006 and is based in Mumbai. Following significant economic policy transitions during the... View Details

31 Jan 2019
News

A Global Mission

considered his humanitarian work to be at odds with his business activities. In fact, his international experiences have informed Palliser’s strategic decisions. “We’ve acted globally for the past 40 years,” he says. In the 1990s, when... View Details

Keywords: April White; human rights

08 Mar 2016
Video

Educating Global Leaders in China

June 2007 (Revised January 2008)
Case

BBC Worldwide: Global Strategy

By: John A. Quelch and Carin-Isabel Knoop

In January 2007, John Smith, chief executive officer of BBC Worldwide (BBC WW), the commercial arm of the British Broadcasting Corporation (BBC), was preparing to meet with his senior managers to discuss BBC WW's global strategy options. BBC WW exploited and exported... View Details

Keywords: Global Strategy; Brands and Branding; Marketing Channels; Expansion; Internet; Media and Broadcasting Industry; Great Britain

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June 2004 (Revised July 2005)
Case

Procter & Gamble: Global Business Services

By: Thomas J. DeLong, Warren Brackin, Alex Cabanas, Phil Shellhammer and David L. Ager

Dave Walker, vice-president of business service opportunities and chairman of the governance team at Procter & Gamble, must decide what to do with P&G's 5,700 employee Global Business Services (GBS) group. GBS brought together internal services such as finance,... View Details

Keywords: Business Units; Change Management; Decision Making; Globalized Firms and Management; Job Cuts and Outsourcing; Organizational Design

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April 2002
Background Note

Local Institutions and Global Strategy

By: Tarun Khanna

Explores how location affects a firm's strategy and identifies the different ways location affects industry structure, choice of a firm's position, and the sustainability of that position. The intellectual foundations lie in an appreciation of institutional economics.... View Details

Keywords: Global Range; Global Strategy; Product Positioning; Market Transactions; Industry Structures; Negotiation Deal; Organizational Design; Outcome or Result; Strategic Planning

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June 2013
Course Overview Note

Global Strategic Management

By: Jordan I. Siegel

Keywords: Globalization; Global Strategy; Globalized Firms and Management

Citation

16 Jun 2003
Research & Ideas

Researchers Contribute Globalization of Markets Papers

Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number of Harvard Business School and... View Details

Keywords: by Working Knowledge editors

20 Jan 2014
News

Language Wars Divide Global Companies

11 Feb 2015
Video

Inside a FIELD Global Immersion

1986
Book

Competition in Global Industries

By: Michael E. Porter

Keywords: Competition; Globalized Markets and Industries

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Web

Fast Facts - Global

Fast Facts Locations 18 Global locations have been opened around the world since the Global Initiative was founded Alumni 90,662 in 173 countries 104 Clubs and associations in 51 countries Faculty 40% Born... View Details

10 Jun 2002
Research & Ideas

How to Look at Globalization Now

interview with HBS Working Knowledge's Martha Lagace, he discusses what companies should bear in mind going forward.Lagace: People often equate globalization with the idea that globally standardized products... View Details

Keywords: by Martha Lagace