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  • All HBS Web  (1,529)
    • News  (290)
    • Research  (508)
    • Events  (12)
    • Multimedia  (8)
  • Faculty Publications  (84)

Show Results For

  • All HBS Web  (1,529)
    • News  (290)
    • Research  (508)
    • Events  (12)
    • Multimedia  (8)
  • Faculty Publications  (84)
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  • 16 Feb 2024
  • Research & Ideas

As AI Upends Recruiting, Job Seekers Need a Waze App for Careers

insight into who has succeeded in their firms historically, enabling skills-based hiring. You Might Also Like: 10 Trends to Watch in 2024 Is AI Coming for Your Job? How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money? Feedback or ideas to share? View Details
Keywords: by Rachel Layne; Information Technology; Technology
  • 18 Jun 2024
  • Research & Ideas

Central Banks Missed Inflation Red Flags. This Pricing Model Could Help.

Stagflation? Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: Illustration created by HBSWK using images from AdobeStock/wachiwat and AdobeStock/WP! View Details
Keywords: by Rachel Layne; Financial Services; Banking
  • 28 Nov 2023
  • Book

Economic Growth Draws Companies to Asia. Can They Handle Its Authoritarian Regimes?

Capitalism Succeeded Beyond the Cold War: Reinventing Socialism in 5 Countries Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: Oxford University Press/HBSWK View Details
Keywords: by Sean Silverthorne
  • 05 Dec 2022
  • Research & Ideas

5 Companies Where Employees Move Up the Ladder Fast

Competitive Advantage Companies Can Expand Their Talent Pool by Giving Ex-Convicts a Second Chance Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: iStockphoto/FangXiaNuo View Details
Keywords: by Pamela Reynolds
  • 26 Sep 2023
  • Book

Digital Strategy: A Handbook for Managing a Moving Target

Age Digital Transformation: A New Roadmap for Success Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: iStockphoto/cagkansayin View Details
Keywords: by Dina Gerdeman; Information Technology; Technology
  • 13 Jan 2023
  • Research & Ideas

Are Companies Actually Greener—or Are They All Talk?

Most companies now account for social good in their financial reports in some way, but with regulation scattershot and evolving, it’s complicated for investors to assess so-called ESG reports. The disclosures, known as Environmental, Social, and Governance reports,... View Details
Keywords: by Rachel Layne
  • 18 Mar 2024
  • Research & Ideas

When It Comes to Climate Regulation, Energy Companies Take a More Nuanced View

Common wisdom holds that oil and gas companies, electric utilities, and other industries known for their large carbon emissions generally oppose clean energy policies. Now, a study of corporate advocacy spanning 30 years reveals that many companies are more flexible... View Details
Keywords: by Desmond Dodd; Energy; Utilities
  • 24 Jan 2023
  • Research & Ideas

Passion at Work Is a Good Thing—But Only If Bosses Know How to Manage It

have to be this way? How could we make it better?" You Might Also Like: When Your Passion Works Against You More Proof That Money Can Buy Happiness (or a Life with Less Stress) Income Inequality Is Rising. Are We Even Measuring It Correctly? Feedback or ideas to share?... View Details
Keywords: by Sean Silverthorne
  • 18 Apr 2023
  • Research & Ideas

The Best Person to Lead Your Company Doesn't Work There—Yet

perspectives, somebody with perhaps more drive,” Gompers says. You Might Also Like: Why a Failed Startup Might Be Good for Your Career After All Do Private Equity Buyouts Get a Bad Rap? The Color of Private Equity: Quantifying the Bias Black Investors Face Feedback or... View Details
Keywords: by Rachel Layne; Financial Services
  • October 2021
  • Article

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
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Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
  • 10 Nov 2022
  • Research & Ideas

Too Nice to Lead? Unpacking the Gender Stereotype That Holds Women Back

Finally Shrink the Gender Pay Gap? Don't Bring Me Down: Probing Why People Tune Out Bad News How Gender Stereotypes Kill a Woman’s Self-Confidence Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image:... View Details
Keywords: by Shalene Gupta
  • 03 Mar 2023
  • Research & Ideas

When Showing Know-How Backfires for Women Managers

Stereotypes Kill a Woman’s Self-Confidence Too Nice to Lead? Unpacking the Gender Stereotype That Holds Women Back Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: iStockphoto/Drazen Zigic View Details
Keywords: by Kara Baskin; Retail; Consumer Products
  • 05 May 2022
  • Research & Ideas

Why Companies Raise Their Prices: Because They Can

inflation in prices since the onset of the pandemic, consumers are still buying, likely reflecting a lower price sensitivity. This could continue to allow companies to raise prices faster,” MacKay says. Feedback or ideas to share? Email... View Details
Keywords: by Rachel Layne
  • 23 Apr 2024
  • In Practice

Getting to Net Zero: The Climate Standards and Ecosystem the World Needs Now

With each month clocking record-breaking temperatures across the planet, this Earth Day reflected the renewed urgency of regulators and businesses to find climate-change solutions. The US Securities and Exchange Commission recently adopted new rules that will mandate... View Details
Keywords: by Rachel Layne
  • 21 Nov 2022
  • Research & Ideas

Buy Now, Pay Later: How Retail's Hot Feature Hurts Low-Income Shoppers

likely to be highly risky.” You Might Also Like: Are Banks the ‘Bad Guys’? Overdraft Fees Are Crushing Low-Income Customers Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'? Why Companies Raise Their Prices: Because They Can Feedback or ideas to share? View Details
Keywords: by Rachel Layne; Retail; Financial Services; Technology
  • 10 Jan 2023
  • Research & Ideas

How to Live Happier in 2023: Diversify Your Social Circle

your day or your week, what is the mix of people you are talking to?” he asks. “If they are all from the same category, these results suggest that a little diversification might be in order.” You Might Also Like: Rituals at Work: Teams That Play Together Stay Together... View Details
Keywords: by Michael Blanding
  • 21 Mar 2019
  • HBS Case

The Ferrari Way

comfortable car on the market, but the best combination of the two...” When Thomke, who teaches and writes about the management of innovation, received an email from Ferrari out of the blue asking if he wanted to study the company, he... View Details
Keywords: by Michael Blanding; Auto
  • Article

Effect of Different Financial Incentive Structures on Promoting Physical Activity Among Adults: A Randomized Clinical Trial

By: Chethan Bachireddy, Andrew Joung, Leslie K. John, Francesca Gino, Bradford Tuckfield, Luca Foschini and Katherine L. Milkman
Importance: Few adults engage in recommended levels of physical activity. Financial incentives can promote physical activity, but little is known about how their structure influences their effectiveness; for example, whether incentives are more effective if they are... View Details
Keywords: Physical Activity; Financial Incentives; Motivation and Incentives; Money
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Bachireddy, Chethan, Andrew Joung, Leslie K. John, Francesca Gino, Bradford Tuckfield, Luca Foschini, and Katherine L. Milkman. "Effect of Different Financial Incentive Structures on Promoting Physical Activity Among Adults: A Randomized Clinical Trial." JAMA Network Open 2, no. 8 (August 2019): 1–13.
  • 2020
  • Working Paper

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
Citation
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Related
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
  • 13 Dec 2022
  • Research & Ideas

The Color of Private Equity: Quantifying the Bias Black Investors Face

Founders: An Entrepreneur’s Dilemma Fencing Off Silicon Valley: Cross-Border Venture Capital and Technology Spillovers Financial Distancing: How Venture Capital Follows the Economy Down and Curtails Innovation Feedback or ideas to share? View Details
Keywords: by Pamela Reynolds; Financial Services
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