digital health - Publications - Faculty & Research

28 Jan 2020
Book

Advanced Leadership Requires More Than Outside-The-Box Thinking

expertise, and then gathering them in the quest for a common goal—the way Torsten Thiele, a European banker, helped get insurance companies together with NGOs to look at projects to improve the health of the oceans, which would certainly... View Details

Keywords: by Sean Silverthorne

23 Jun 2022
Research & Ideas

All Those Zoom Meetings May Boost Connection and Curb Loneliness

Loneliness, in the March edition of the journal Frontiers in Digital Health. The loneliness epidemic Even before the pandemic’s social distancing requirements isolated people in their homes, one January 2020 study found that three in five... View Details

Keywords: by Michael Blanding

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

a direct connection between a social media chat about a product with the actual purchase of that product. “The biggest challenge right now is that all this money is shifting into digital marketing, but there are still a lot of questions... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

to change your life. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54720 in press Health Care Management Review Innovation Contest: Effect of Perceived Support for Learning on Participation By: Jung, Olivia S., Andrea... View Details

Keywords: Dina Gerdeman

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

accelerate. The problem: Especially in legacy industries such as health care, manufacturing, and agriculture, much of the data is not digital and unstructured, increasing significantly the effort required to... View Details

Keywords: by Rocio Wu

30 Oct 2012
First Look

First Look: October 30

had built specialized in managing digital risk and uncovering digital evidence and had grown very rapidly. With the firm's CFO, they believed that the firm could grow from $58 million to $72 million, a... View Details

Keywords: Sean Silverthorne

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

between the real and digital worlds prevents us from fully exploiting the volumes of information now available to us. Augmented reality (AR), a set of technologies that superimposes digital data and images... View Details

Keywords: Carmen Nobel

03 Dec 2020
Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

and layoffs. Questions that CEOs raised with us included: “What are best practices for digital terminations?” and “If the economy worsens and you have to consider reducing payroll, what’s the most effective way?” As we look ahead to what... View Details

Keywords: by Boris Groysberg and Sarah Abbott

24 Feb 2020
Research & Ideas

The Hidden Vulnerabilities of Open Source Software

is difficult to fully understand the health and security of FOSS because 1) by design, it is distributed in nature so there is no central authority to ensure quality and maintenance, and 2) FOSS can be freely copied and modified, so it is... View Details

Keywords: by Frank Nagle and Jenny Hoffman; Computer

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

At the start of the pandemic, the uncertainty primarily concerned health issues—the diffusion of the virus and its effective threat. As the virus expanded from China to other countries, the uncertainty extended to the economic domain. For... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

30 Aug 2011
First Look

First Look: August 30

customers in the East, emerging markets, and growing interest in health and beauty care among men all over the world. Employing both traditional and innovative marketing techniques, L'Oréal worked to double its customer base to two... View Details

Keywords: Sean Silverthorne

18 Jul 2019
Lessons from the Classroom

The Internet of Things Needs a Business Model. Here It Is

going to do with that data—and how are we going to make money off of it?” In the course The Business of Smart Connected Products, Lal explores the value proposition of IoT-based businesses, and how to sell devices in fields as diverse as View Details

Keywords: by Michael Blanding; Computer

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

considered to be especially important. “I have had papers rejected because they are ‘of interest to a specialized audience and not to a general audience,’” says Shane Greenstein, the MBA Class of 1957 Professor of Business Administration and co-chair of the HBS View Details

Keywords: by Carmen Nobel; Education

09 Mar 2015
Research & Ideas

Why Entrepreneurs Should Go Work for Government

problems—and along the way deal with challenges of knowing when to follow the established ways of government and when to break the mold. States and federal government, too, have been reaching out to designers, engineers, and entrepreneurs to help redo their operations.... View Details

Keywords: by Michael Blanding

03 Dec 2001
Research & Ideas

Healthcare Conference Looks At Ailing Industry

Conference, led by the HBS Health Industry Alumni Association, presented two days of provocative lectures, panel discussions, and case studies surrounding questions like: What's next for healthcare? And how should smart businesses... View Details

Keywords: by Martha Lagace; Health

19 Jan 2022
In Practice

7 Trends to Watch in 2022

As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details

Keywords: by HBS News

2023
Working Paper

Scapegoating and Discrimination in Times of Crisis: Evidence from Airbnb

By: Michael Luca, Elizaveta Pronkina and Michelangelo Rossi

We present evidence that discrimination against Asian-American Airbnb users sharply increased at the start of the COVID-19 pandemic. Using a DiD approach, we find that hosts with distinctively Asian names experienced a 20 percent decline in guests relative to hosts... View Details

Keywords: Discrimination; Behavioral Economics; Market Design; Health Pandemics; Prejudice and Bias; Digital Platforms; Design

October 2020 (Revised November 2023)
Case

COVID-19 Testing at Everlywell

By: Jeffrey J. Bussgang and Olivia Hull

In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the... View Details

Citation

Educators

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01 Jul 2021
Office Hours

Readers Ask: Which Companies Are Transforming Work?

The COVID-19 pandemic accelerated workforce shifts that had been gaining momentum before the public health crisis, thrusting employers and workers into a new era within months. Joseph Fuller, a professor at Harvard Business School and... View Details

Keywords: by Kristen Senz; Retail; Manufacturing

February 2019 (Revised August 2019)
Case

Maccabitech: The Promise of Israel's Healthcare Data

By: Scott Duke Kominers and Carin-Isabel Knoop

Dr. Varda Shalev bridges technology and medicine through Maccabitech, a "research and innovation wing" of Israel's Maccabi Healthcare Services (MHS) that partners with research institutions, pharmaceutical companies, and startups. Shalev hopes to scale Maccabitech's... View Details