customer rewards - Publications - Faculty & Research

01 Oct 1998
News

Supplying Demand

country, he says, "to see the stores as the customer sees them." Along with legions of price-conscious customers, Stemberg's office superstore concept has also attracted its share of imitators. Within two years of opening its doors,... View Details

Keywords: Paul Michelman

02 Jul 2010
What Do You Think?

Is Profit as a “Direct Goal” Overrated?

illustration of that point; BP is very profitable, but there is official evidence that it continues to compromise safety.) Gerald Nanninga, on the other hand, argued that profit is a default measure, commenting that "It is easier to measure and View Details

Keywords: by Jim Heskett

01 Jun 2015
News

Alumni and Faculty Books for June 2015

Alumni Books The Boat House Café: Book One of First Light by Linda Cardillo (MBA 1978) (Bellastoria Press LLP) A novel set on Martha’s Vineyard. Buffoonery on Woodhouse Avenue by Bob Garland (PMD 20, 1970) (Gabbrolandbooks) The fourth in a series of humorous novels.... View Details

01 Mar 2018
News

Money (Actually) Can Buy Happiness

Another basic insight from the research—that giving even small amounts of money to other people can make you happy—can also be applied by organizations. On the employee side, you could give someone a $25 bonus for a job well done, or you could give them $25 to View Details

Keywords: April White

22 Aug 2005
Research & Ideas

Balancing the Future Against Today’s Needs

leaders must bring to bear a new perspective on how growth efforts are situated in their companies, how they measure and reward executing the present and building the future, and how they align behaviors to their specific growth... View Details

Keywords: by Paul Michelman

05 Sep 2006
First Look

First Look: September 5, 2006

decide whether to compete on the ability to use customer information for pricing or whether even larger rewards could be found in leveraging the connection to the GM family. However, although jointly selling... View Details

Keywords: Sean Silverthorne

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

diverse units, employees, and constituencies. In this chapter, we describe how effective leaders customize their organization's measurement and management system to partner with their employees for strategy implementation. We also discuss... View Details

Keywords: by Robert S. Kaplan & David P. Norton

15 Dec 2014
Research & Ideas

Deconstructing the Price Tag

When a company sets a price for a product, shoppers typically have no idea what it costs to produce that item. But it turns out that consumers reward efforts to lay out these figures—to deconstruct the price tag. In fact, new research... View Details

Keywords: by Dina Gerdeman; Retail

12 Apr 2018
Blog Post

Reading Between the Lines: How to Spot the Skills You Need Among the Resumes You Get

what’s really useful to us.” She wants to see evidence of team leadership: “What did they likely need to do to rally a team around ‘x’ initiative?” Whereas individual experts should demonstrate core skills, managers should communicate core attitudes, such as a View Details

Keywords: All Industries

29 May 2001
Research & Ideas

Howard Stevenson on the Lessons of the Internet Era

yes/no decision making; Web-conditioned users who believe "free" is an entitlement; rapid mood swings in markets; and a lack of loyalty among customers and employees. New World, New Expertise In this topsy-turvy environment, a... View Details

Keywords: by Sean Silverthorne

15 Sep 2003
Research & Ideas

The Lessons of New-Market Disruption

In the early 1990s, both Teradyne and Hewlett-Packard identified new technologies that had enormous potential to cause new-market disruptions. As with most disruptive innovations, these technologies offered to provide smaller and less expensive solutions for View Details

Keywords: by Clark Gilbert; Technology

01 Jun 2001
News

Q&A: Donna Dubinsky

initiatives — Apple, Claris, Palm, and Handspring — and it’s been rewarding to look back and see all the value and products created, as well as the customers served by those efforts. The Visor PDA uses the... View Details

Keywords: Julia Hanna; PalmPilot; Apple; Telecommunications; Information

27 Sep 2006
Research & Ideas

Report From Egypt: Studying Global Influences

group of managers heading every function but also spoke with a cross-section of employees (with translators) and even several customers and partners. Since one of the companies—an IT giant—has been partnering with a major government... View Details

Keywords: by Sean Silverthorne

06 Feb 2018
First Look

First Look at New Research and Ideas: February 6, 2018

customization to the online environment and credible monitoring and punishments. I analyze the pricing, enforcement, and channel management policies of a manufacturer over several years. During this period, new channel policies take... View Details

24 May 2004
Research & Ideas

When Reputation Trumps Regulation

U.S.-listed foreign firm. Siegel collects evidence from a core sample of Mexican firms to show that some insiders from foreign-listed firms exploit this lax enforcement and run off with the firm's assets with impunity, while others learn to reap the market View Details

Keywords: by Ann Cullen

12 Apr 2004
Research & Ideas

Waking Up a Sleeping Company

choice but to make the Medtronic culture more performance-oriented if we were going to fulfill our mission. Otherwise, we would lose out to more aggressive competitors and never earn the right to serve those patients. ... the organization often View Details

Keywords: by Bill George

04 Oct 2004
What Do You Think?

Does Speed Trump Intellectual Property?

increased sales and margins due to fresher products reflecting customer demand. They found that, among other things, fast competitors froze designs early in the product development process, shared information widely, and managed and... View Details

Keywords: by James Heskett

01 Sep 2013
News

A Focus on You

To sweeten the deal, we have something big to offer in exchange. Beginning this month, HBS is launching a brand-new Alumni website, featuring personalized content delivery (based on your profession and unique interests), customized events... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information; News, Library, Internet, and Other Services; Information

04 Apr 2008
What Do You Think?

Who Owns Intellectual Property?

Naeem puts much the same sentiment this way: " ... there has to be a defining identity that uniquely defines that idea ... if you do create something, you do own it, until you decide to do otherwise ...." To the degree that View Details