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  • All HBS Web  (1,518)
    • News  (276)
    • Research  (1,053)
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Show Results For

  • All HBS Web  (1,518)
    • News  (276)
    • Research  (1,053)
    • Events  (9)
    • Multimedia  (2)
  • Faculty Publications  (408)
← Page 11 of 1,518 Results →
  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

that managers deliver ROI from their marketing investments; therefore, quantifying the effects of marketing decisions is imperative. At the same time, customer relationship management (CRM) software and emerging Web 2.0 applications are... View Details
Keywords: by Sarah Jane Gilbert
  • 24 Apr 2019
  • Video

Hikma Health Wins 2019 New Venture Competition Student Social Enterprise Track

  • 2011
  • Working Paper

The Impact of Forward-Looking Metrics on Employee Decision Making

By: Pablo Casas-Arce, F. Asis Martinez-Jerez and V.G. Narayanan
This paper analyzes the effects of providing forward-looking metrics on employee decision making. We use data from a southern European bank that, in April 2002, started providing its branch managers with customer lifetime value (CLV) information about mortgage... View Details
Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Mortgages; Employees; Information; Knowledge Use and Leverage; Service Delivery; Banking Industry; Europe
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Casas-Arce, Pablo, F. Asis Martinez-Jerez, and V.G. Narayanan. "The Impact of Forward-Looking Metrics on Employee Decision Making." Working Paper, 2011.
  • 21 May 2014
  • News

Harvard Historian Nancy Koehn On The Cashless Society

  • 2013
  • Tool

Harvard Business Review's Go to Market Tools: Market Sizing

By: Jill Avery and Thomas Steenburgh
Market size matters. On the hook to launch your division's next great product or service? Need to convince higher ups that your product will fit that gaping revenue hole—and is worth the team's scarce marketing and product development resources? You need hard data to... View Details
Keywords: Quantitative Analysis; Tools; Go To Market Strategy; Marketing Strategy; Marketing
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Avery, Jill, and Thomas Steenburgh. Harvard Business Review's Go to Market Tools: Market Sizing. Tool. Boston, MA, USA: Harvard Business Review Press, 2013. Electronic.
  • July 2009 (Revised January 2014)
  • Case

Alacra, Inc.

By: Lynda M. Applegate and Aldo Sesia
In 2009, the CEO of Alacra, a venture-backed information services firm that provides customized data primarily to financial services firms, must decide how to respond to the global economic crisis. View Details
Keywords: Financial Crisis; Entrepreneurship; Crisis Management; Information Industry
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Applegate, Lynda M., and Aldo Sesia. "Alacra, Inc." Harvard Business School Case 810-012, July 2009. (Revised January 2014.)
  • June 2020
  • Case

Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center

By: William R. Kerr, Daniel O'Connor and James Palano
Consumer products companies were beset by changes on all sides during the 2010s. Customers were increasingly turning to ecommerce platforms rather than shopping in-store. Meanwhile, nimble, digitally-savvy competitors were gaining market share by capitalizing on the... View Details
Keywords: Future Of Work; Retail; Ecommerce; Alibaba; Consumer Products; Innovation; Innovation and Invention; Product Development; Consumer Behavior; E-commerce; Consumer Products Industry; Retail Industry; China
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Kerr, William R., Daniel O'Connor, and James Palano. "Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center." Harvard Business School Case 820-087, June 2020.
  • 31 May 2023
  • Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

than customers who don’t use the service as part of a routine, the authors find. “Services from streaming video to online retailing might profit from using the model because detailed data can be closely... View Details
Keywords: by Rachel Layne; Transportation
  • 10 Sep 2019
  • News

KabbageⓇ Launches the Only Interactive Index Analyzing Revenue Trends of U.S. Small Businesses

    Ayelet Israeli

    Ayelet Israeli is the Marvin Bower Associate Professor of Business Administration at the Harvard Business School Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the Digital Data Design (D^3) Institute at Harvard Business School. She teaches... View Details
    Keywords: retailing; e-commerce industry; internet; automotive
    • 14 Feb 2011
    • Research & Ideas

    Clay Christensen’s Milkshake Marketing

    usually involves analyzing existing data, and most existing data is organized by customer demographics or product category. "I've got a list of mistakes that God made in creating the world, and one of them... View Details
    Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage
    • October 2015
    • Article

    How Smart, Connected Products Are Transforming Companies

    By: Michael E. Porter and James E. Heppelmann
    The evolution of products into intelligent, connected devices is revolutionizing business. In a November 2014 article, "How Smart, Connected Products Are Transforming Competition," Harvard Business School professor Michael Porter and PTC president and CEO James... View Details
    Keywords: Organizational Change and Adaptation; Technological Innovation; Information Technology; Organizational Structure; Operations; Business Strategy
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    Porter, Michael E., and James E. Heppelmann. "How Smart, Connected Products Are Transforming Companies." Harvard Business Review 93, no. 10 (October 2015): 97–114.
    • Article

    The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment

    By: Eva Ascarza, Raghuram Iyengar and Martin Schleicher
    Facing the issue of increasing customer churn, many service firms have begun recommending pricing plans to their customers. One reason behind this type of retention campaign is that customers who subscribe to a plan suitable for them should be less likely to churn... View Details
    Keywords: Churn/retention; Field Experiment; Pricing; Tariff/plan Choice; Targeting; Customer Relationship Management; Price; Performance Effectiveness
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    Ascarza, Eva, Raghuram Iyengar, and Martin Schleicher. "The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment." Journal of Marketing Research (JMR) 53, no. 1 (February 2016): 46–60.
    • 18 Dec 2019
    • News

    The Real Story Behind The PNC-Venmo Clash

    • 08 Nov 2018
    • News

    Bookshelf: November / December 2018

    • 21 Sep 2020
    • Working Paper Summaries

    The Targeting and Impact of Paycheck Protection Program Loans to Small Businesses

    Keywords: by Alexander Bartik, Zoë B. Cullen, Edward L. Glaeser, Michael Luca, Christopher Stanton, and Adi Sunderam
    • January 1999
    • Case

    State Street Corporation: Leading with Information Technology (B)

    By: Stephen P. Bradley and Kelley Porter
    With Multi-currency HORIZON, a real-time multi-currency accounting system that replaced the traditional batch-oriented single-currency accounting system, successfully launched, State Street Corp. (State Street) began to focus on growing the scope of its business... View Details
    Keywords: Accounting; Trends; Global Strategy; Growth and Development Strategy; Competitive Strategy; Information Technology; Value Creation; Financial Services Industry
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    Bradley, Stephen P., and Kelley Porter. "State Street Corporation: Leading with Information Technology (B)." Harvard Business School Case 799-034, January 1999.
    • 2023
    • Working Paper

    Culture as a Signal: Evidence from a Natural Field Experiment

    By: Wei Cai, Dennis Campbell and Jiehang Yu
    The importance of culture as an informal management control system is increasingly acknowledged in academia. While prior research mainly focuses on the value of culture on internal stakeholders (e.g., employees), we examine whether culture serves as a credible signal... View Details
    Keywords: Organizational Culture; Groups and Teams; Customer Focus and Relationships
    Citation
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    Cai, Wei, Dennis Campbell, and Jiehang Yu. "Culture as a Signal: Evidence from a Natural Field Experiment." SSRN Working Paper Series, No. 4447603, May 2023.
    • October 2014 (Revised August 2018)
    • Case

    Caesars Entertainment

    By: Janice H. Hammond and Aldo Sesia
    This case describes the introduction of a regression analysis model for forecasting guest arrivals to Caesars Palace hotel in Las Vegas, Nevada. The company will use the forecast to staff the front desk in the hotel. The staff is unionized and the company has little... View Details
    Keywords: Forecasting; Staffing; Gaming; Gaming Industry; Hotel Industry; Decision Making; Forecasting and Prediction; Human Resources; Selection and Staffing; Entertainment; Games, Gaming, and Gambling; Operations; Service Delivery; Service Operations; Accommodations Industry; Travel Industry; Tourism Industry; Food and Beverage Industry; Las Vegas
    Citation
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    Hammond, Janice H., and Aldo Sesia. "Caesars Entertainment." Harvard Business School Case 615-031, October 2014. (Revised August 2018.)
    • March 2008
    • Background Note

    Marketing Input and Innovation Strategy

    By: Elie Ofek
    This note develops a framework for considering the challenges of incorporating marketing input when setting innovation strategy. The framework lays out the possible innovation opportunities a firm can entertain and describes how the customer knowledge gained from... View Details
    Keywords: Customer Focus and Relationships; Innovation Strategy; Knowledge Use and Leverage; Marketing; Research; Competition
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    Ofek, Elie. "Marketing Input and Innovation Strategy." Harvard Business School Background Note 508-090, March 2008.
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