Publications

03 Mar 2009
First Look

First Look: March 3, 2009

and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a sales analysis of a leading U.S.... View Details

Keywords: Martha Lagace

1990
Chapter

From Cross-Border Corporate Transactions to Environmental Accords

By: James K. Sebenius

Keywords: Globalized Firms and Management; Cross-Cultural and Cross-Border Issues; Agreements and Arrangements; Environmental Sustainability

January 2000 (Revised April 2000)
Case

StarMedia: Launching a Latin American Revolution

By: Thomas R. Eisenmann and Jon K Rust

By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views... View Details

Keywords: Private Ownership; History; Risk Management; Business Cycles; Corporate Entrepreneurship; Infrastructure; Media; Emerging Markets; Cross-Cultural and Cross-Border Issues; Web; Information Technology Industry; Web Services Industry

2017
Book

The Language of Global Success: How a Common Tongue Transforms Multinational Organizations

By: Tsedal Neeley

For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an... View Details

Keywords: Communication; Residency; Corporate Strategy; Globalized Firms and Management; Cross-Cultural and Cross-Border Issues; Brazil; France; Germany; Indonesia; Japan; Taiwan; Thailand; United States

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January 1998 (Revised January 2001)
Case

Sealed Air Corporation: Globalization and Corporate Culture (A)

By: Lynn S. Paine and Karen Wruck

Sealed Air Corp.'s CEO and COO are considering what approach they should take to building a seamless corporate culture worldwide. Anticipating continuing growth and expansion, especially outside the United States, they are concerned with preserving and promoting the... View Details

Keywords: Organizational Culture; Business or Company Management; Growth and Development Strategy; Expansion; Cross-Cultural and Cross-Border Issues; Policy; Leadership; United States; Europe; Asia

October 2010 (Revised December 2010)
Case

Global Expansion at Sanford C. Bernstein (A) (Abridged)

By: Linda A. Hill and Dana Teppert

Sanford C. Bernstein, a premier sell-side research firm, is expanding globally, and has recently opened an office in Hong Kong. Global Director of Research Robert van Brugge must consider how best to organize the firm's research department to enhance cross-sector and... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Organizational Structure; Expansion; Financial Services Industry; Hong Kong

December 2002 (Revised February 2005)
Case

Cap Gemini Ernst & Young (B): A Global Merger

By: Ashish Nanda

The negotiations for the merger between Cap Gemini and Ernst & Young conclude, resolving issues of how to bring together Ernst & Young consulting partnerships from all over the world into the publicly held Cap Gemini. Reactions to the merger were optimistic within Cap... View Details

Keywords: Partners and Partnerships; Negotiation; Multinational Firms and Management; Mergers and Acquisitions; Cross-Cultural and Cross-Border Issues

December 2001
Case

iSteelAsia-2001

By: F. Warren McFarlan and Iris T. Li

Presents a follow-up one year later. Shows how this online steel distributor has now reached breakeven. Focuses on the new challenges for the future. View Details

Keywords: Management Analysis, Tools, and Techniques; Economy; Goods and Commodities; Cross-Cultural and Cross-Border Issues; Information; Knowledge Use and Leverage; Problems and Challenges; Steel Industry; China; United States

02 Sep 2002
Research & Ideas

Foreign Multinationals in the U.S.: A Rocky Road

co-edited with Lina Gálvez-Muñoz, a scholar and lecturer at the University of Reading and University of Seville. The essays in their book, entitled Foreign Multinationals in the United States: Management and Performance, describe the... View Details

Keywords: by Sarah Jane Johnston & Martha Lagace

September 2009
Article

Hidden Roadblocks in Cross-Border Talks

By: James K. Sebenius

While most analysts and dealmakers are aware of "cultural" differences in negotiations that cross national borders--different protocol and process expectations, differences in the role of the individual versus the group, differences in attitudes toward risk and time,... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Negotiation Tactics; Risk Management; Time Management; Strategy; Governance; Performance Expectations; Attitudes; Culture; Decision Making

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Read Now

May 1999 (Revised July 1999)
Background Note

Global Friction Among Information Infrastructures

By: George C. Lodge and Cate Reavis

Examines the conflicts in international communications that result from changing technologies and divergent country policies toward developing infrastructures. Examines a number of different national information infrastructures (NIIs). Points of friction, such as... View Details

Keywords: Conflict Management; Infrastructure; Communication Technology; Cross-Cultural and Cross-Border Issues

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April 2012
Article

Retail Doesn't Cross Borders: Here's Why and What to Do about It

By: Marcel Corstjens and Rajiv Lal

Most companies assume that the easiest way to grow is by investing overseas and that the developing world offers the best opportunities for boosting revenues and profits today. However, success abroad varies widely, and research shows that it's often tough to... View Details

Keywords: Operations; Growth and Development Strategy; Globalization; Cross-Cultural and Cross-Border Issues; Local Range; Retail Industry

Read Now

March 2001 (Revised September 2002)
Case

Merck Latin America (D): Mexico

By: Michael Beer and James Weber

Examines Merck's change effort in Mexico from the perspective of the local employees. View Details

Keywords: Change Management; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Employees; Operations; Perspective; Pharmaceutical Industry; Mexico

19 Mar 2013
First Look

First Look: March 19

table. Just as negotiation theory could be enriched by principles of maneuver warfare, military doctrine offers officers and soldiers a potentially useful foundation to better understand and manage the negotiation process, especially in... View Details

Keywords: Sean Silverthorne

March 2006
Module Note

Valuing Cross-Border Investments

By: Mihir A. Desai and Kathleen Luchs

Describes a core module in the International Finance course at Harvard Business School. The module explores how valuation differs in an international context and introduces students to the major issues in cross-border valuations: how to value investments in currencies... View Details

Keywords: International Accounting; Currency Exchange Rate; Investment; Framework; Cross-Cultural and Cross-Border Issues; Body of Literature; Risk Management; Projects; Valuation