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Show Results For
- All HBS Web
(918)
- People (5)
- News (215)
- Research (330)
- Events (1)
- Multimedia (9)
- Faculty Publications (174)
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- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
"That means giving up control." As Avery explores in the new HBS case The Tate's Digital Transformation, the museum's response to that challenge was to jump in with both feet to craft an "interactive platform for engaging... View Details
- 23 May 2023
- Research & Ideas
Lessons on Life, Graffiti, and Value: 'It's in That Darkness That You Can Actually Develop and Evolve'
Design Institute to create and support opportunities for Black entrepreneurs. “The pattern recognition that stems from my learning differences and unique perspective does help with surfacing unknown unknowns.” As for the art world’s embrace of the View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
model helps measure that." The Ideal Mix When planning marketing campaigns, brand managers have a wide portfolio of weapons to draw on, including in-store merchandising, advertising, coupons and sweepstakes, trade promotions, prices, and deployment of a direct... View Details
Keywords: by Dina Gerdeman
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
Hilton.) Another team focused on the French streetwear company Vetements (French for “clothing”), an all-the-rage fashion company that specializes in expensive ironic hoodies and carefully crafted casual wear. Like any trendy fashion... View Details
- 30 Mar 2020
- Research & Ideas
The New Rules for Remote Work: Pandemic Edition
lunch gatherings, happy hours, cooking and crafting classes, talent shows, and even meet-the-pet sessions. Knowing that workers are bound to feel some screen fatigue these days, business leaders should encourage self-care by... View Details
Keywords: by Dina Gerdeman
- 16 Jul 2012
- Research & Ideas
Book Excerpt: ‘The Strategist’
Editor's Note: Back in the day, crafting and owning the company strategy was at the forefront of a business leader's priorities. Over the years, though, more and more, the responsibility has tended to be outsourced to consultants armed... View Details
Keywords: by Cynthia A. Montgomery
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
diminishing audiences. Theories abound as to the most effective strategy for crafting a TV commercial—where and how often to place a brand in the ad frame. Some suggest using small, nonintrusive instances, while others recommend the... View Details
- 24 Sep 2014
- Op-Ed
Take a Trim Tab Approach to Climate Change
The "bully pulpit"—a term coined by Theodore Roosevelt back when the word "bully" meant terrific—originally referred to the US presidency and its tremendous potential for speaking out and influencing public opinion. Nowadays, the term describes any position with the... View Details
- 17 Nov 2003
- Research & Ideas
The Business of Babies
will have to be crafted around them." Another determinant of success in this market is the ability to sell—and deliver on—hope. "Providers are selling the promise of a child, the dream of a family, but at some point they have to... View Details
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
multinational firms, then a framework for how to craft an international strategy that creates shareholder value, Collis provides students and new managers with an integrated perspective on international strategy, drawing on earlier work... View Details
Keywords: by Julia Hanna
- 04 Dec 2018
- First Look
New Research and Ideas, December 4, 2018
on income and deforestation, but diverged on chemicals and legality, leading to low uptake. The Alliance responded by launching a second sustainability standard called the CRAFT Code in 2018. Whereas certification rewards the use of best... View Details
Keywords: Dina Gerdeman
- 03 Oct 2006
- First Look
First Look: October 3, 2006
highlights the process through which diversity initiatives become successful and offers insight into how organizations can more effectively recruit and retain a diverse workforce. Download working paper: http://www.hbs.edu/research/pdf/07-019.pdf Manage Resource... View Details
Keywords: Sean Silverthorne
- 13 Apr 2020
- Research & Ideas
Small Businesses Are Worse Off Than We Thought
School of Business, to craft the survey and analyze responses. “Firms today are very lean and cash-strapped.” The survey captured a snapshot of the pandemic’s impact on small businesses, including business owners’ perceptions about their... View Details
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
got around in the business world. “I got requests from people in the industry who asked, ‘Can I sit in? I would love to see your class,’” she says. So Elberse pulled out key concepts and pertinent case studies from the 28 sessions she taught MBAs and View Details
- 26 Aug 2024
- Research & Ideas
Can AI Match Human Ingenuity in Creative Problem-Solving?
When ChatGPT and other large language models began entering the mainstream two years ago, it quickly became apparent the technology could excel at certain business functions, yet it was less clear how well artificial intelligence could handle more creative tasks. Sure,... View Details
- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
decisions” It’s not good news in other ways. “Having fewer applicants can impact rankings and prestige but may also make it difficult to craft the ideal class, whether it be falling short in enrollment and tuition revenue or enrolling... View Details
- 31 Oct 2004
- Research & Ideas
The New CEO’s Wrong Message
than a year's work by a division manager and his team. They had developed advertising, prepared promotional materials, crafted a sales and distribution plan, and assigned responsibilities for different parts of the plan. All that was... View Details
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
number of Hollywood studios struck advertising deals with News Corp, MySpace's owner, including several who crafted profile pages featuring movie characters. I don't think News Corp really minds MySpace's racy image. We asked John... View Details
- 16 Jun 2003
- Research & Ideas
Historical Perspective: Levitt Shaped the Debate
The multinational produces goods crafted for those local markets. Globalization, by contrast, "is about new types of relations and new kinds of economic actors," wrote Tedlow and Abdelal. The global corporation produces... View Details
Keywords: by Sean Silverthorne
- 27 Oct 2009
- First Look
First Look: October 27
Transworld Auto Parts had to implement its new strategy flawlessly to survive the auto industry upheaval. The new CEO asked her leadership team to craft strategy maps and balanced scorecards to help each division implement its strategies.... View Details
Keywords: Martha Lagace