Publications

2024
Working Paper

The Wade Test: Generative AI and CEO Communication

By: Prithwiraj Choudhury, Bart S. Vanneste and Amirhossein Zohrehvand

Can generative artificial intelligence (Gen-AI) transform the role of the CEO? This study investigates whether Gen-AI can mimic a human CEO and whether employees display aversion to Gen-AI communication. We present a framework of Gen-AI aversion that distinguishes... View Details

Keywords: Business or Company Management; AI and Machine Learning; Perception; Communication

SSRN

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August 2000 (Revised November 2000)
Case

Building Brand Community on the Harley-Davidson Posse Ride

The second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, Tex., to the Canadian Border is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally deserves a... View Details

Keywords: Relationships; Customer Focus and Relationships; Brands and Branding; Motorcycle Industry; United States

February 1992 (Revised March 1995)
Supplement

Amelia Rogers at Tassani Communications (B)

By: Linda A. Hill

Supplements the (A) case. View Details

Keywords: Telecommunications Industry

July 2002 (Revised April 2003)
Case

Computer Associates International, Inc.: Governance and Investor Communication Challenge

By: Paul M. Healy and Krishna G. Palepu

Sanjay Kumar, the CEO of Computer Associates, faces investor communication challenges following the company's implementation of a new business model and the accompanying change method used to recognize revenue. Despite management's confidence that the new business... View Details

Keywords: Business Earnings; Earnings Management; Stock Shares; Problems and Challenges; Communication Strategy; Accrual Accounting; Business Model; Budgets and Budgeting; Corporate Governance; Revenue; Computer Industry; Information Technology Industry

1994
Chapter

Teaching Notes: Communicating the Teacher's Wisdom

By: J. E. Austin

Keywords: Teaching; Communication

1999
Chapter

The Concept of Integrated Marketing Communications

By: J. A. Deighton

Keywords: Marketing Communications; Integration

July 2010
Case

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham

Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details

Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States

17 Feb 2003
Research & Ideas

Building Communities as Well as Companies

Despite the uncertain climate for start-ups, launching a business continues to hold irresistible appeal for aspiring entrepreneurs. For many African-Americans, entrepreneurship is seen as a means of building community as well as personal... View Details

Keywords: by Julia Hanna

December 2014
Article

The Distinct Effects of Information Technology and Communication Technology on Firm Organization

By: Nicholas Bloom, Luis Garicano, Raffaella Sadun and John Van Reenen

Empirical studies on information communication technologies (ICT) typically aggregate the "information" and "communication" components together. We show theoretically and empirically that this is problematic. Information and communication technologies have very... View Details

Keywords: Communication Technology; Information Technology; Organizational Structure

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March 2010 (Revised February 2014)
Case

Community Health Workers in Zambia: Incentive Design and Management

By: Nava Ashraf and Natalie Kindred

This case examines the various considerations relevant to selecting and compensating workers in a context where their work involves a pro-social component. This is relevant to not only health care in Zambia, but to NGO and public sector workers who are both motivated... View Details

Keywords: Developing Countries and Economies; Training; Health Care and Treatment; Compensation and Benefits; Recruitment; Selection and Staffing; Mission and Purpose; Non-Governmental Organizations; Motivation and Incentives; Health Industry; Zambia

1998
Working Paper

The Effects of Physical Distance and Response Latency on Persuasion in Computer-Mediated Communication and Human-Computer Communication

By: Youngme Moon

January 2002
Article

How Communication Improves Efficiency in Bargaining Games

By: Kathleen L. McGinn, Leigh Thompson, Robert Gibbons and Max H. Bazerman

Keywords: Communication; Negotiation

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March 2017 (Revised April 2017)
Module Note

Community Values and Learning Culture Agreement

By: Amy C. Edmondson

2008
Dictionary Entry

Development of Information and Communication Technology

By: Shane Greenstein

October 2016
Case

U.S. Presidential Campaign 2016: Marketing Communication Strategy

By: Robert J. Dolan

On October 18, 2016, Democratic nominee Hillary Clinton and Republican nominee Donald Trump began the last three weeks of the 2016 presidential campaign by preparing for the next day's third and final presidential debate. Tuesday, November 8 was Election Day, but in... View Details

Keywords: Election Outcomes; Voting Behavior; Voting; Marketing Communications; Political Elections; United States

March 2013 (Revised March 2014)
Case

Cummins, Inc.: Building a Home Community for a Global Company

By: Joseph L. Bower and Michael Norris

In 2010, Tom Linebarger, president and COO of Cummins, Inc., the Columbus, Indiana-based manufacturer of diesel engines, has to decide where to locate the company's new manufacturing line for high horsepower engines. He has three choices to decide from: Seymour,... View Details

Keywords: Manufacturing; Competitiveness; Competition; Education; Business and Community Relations; Manufacturing Industry; United States