celebrations - Publications - Faculty & Research

May 2024
Teaching Note

The Meteoric Rise of Skims

By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger

Teaching Note for HBS Case No. 524-023, "The Meteoric Rise of Skims." View Details

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January 2015
Case

The Blonde Salad

By: Anat Keinan, Kristina Maslauskaite, Sandrine Crener and Vincent Dessain

In 2014, Chiara Ferragni, a globe-trotting founder of the world's most popular fashion blog The Blonde Salad, and Riccardo Pozzoli, her co-founder and business partner, had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni... View Details

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February 22, 2023
Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins

Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details

Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America

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Web

Three Stories from HBS PRIDE for National Coming Out Day - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details

27 Aug 2019
News

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

Web

Women at HBS - Alumni

Programs & Events Programs & Events Women at HBS Women at HBS Related resources W50 Summit In Their Own Words Since 2013––the 50th anniversary of women being admitted to the full-time MBA program––the School has undertaken a wide range of efforts to promote inclusion... View Details

12 Oct 2022
Blog Post

11 Stories from HBS PRIDE for National Coming Out Day

October 11 is National Coming Out Day (NCOD) and HBS will be participating in events that celebrate the LGBTQ+ community throughout October as part of the broader LGBTQ+ History Month—a month focused on acknowledging and View Details

06 Oct 2023
News

SIPS 2024 Preview: From Climate Change to F1, Winter MBA Electives Offer Experimentation and Focus

08 Mar 2021
Blog Post

International Women's Day Featured Stories

International Women's Day (IWD) celebrates the social, economic, cultural, and political achievements of women. It is an official holiday in at least 20 countries and grows in recognition each year. This year’s IWD theme is Choose to... View Details

18 Feb 2020
Blog Post

A Vision of Love@HBS in 2020

Love at HBS is a celebration of the diverse expressions of love that exist on our campus and in the world around us. This project showcases stories of love from students at Harvard Business School. Laura Sandoval & Javon Tai, Class of... View Details

14 Feb 2019
Blog Post

LOVE At HBS

Love at HBS is a celebration of the diverse expressions of love that exist on our campus and in the world around us. This portrait project showcases stories of love from students at Harvard Business School. Alli Iglehart, Class of 2020 As... View Details

29 Sep 2020
Cold Call Podcast

Employee Performance vs. Company Values: A Manager’s Dilemma

Keywords: Re: Nitin Nohria; Financial Services

13 Nov 2023
Blog Post

HBS Veteran Spotlight: Lindsey Chrismon (MBA 2025)

this unique journey and celebrate the valuable contributions of veterans. This post was prepared in collaboration with the Armed Forces Alumni Association (AFAA). Figure it out. Be a good person. Buy a pair of cleats. As a fresh graduate... View Details