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(428)
- News (33)
- Research (372)
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- Faculty Publications (334)
Show Results For
- All HBS Web
(428)
- News (33)
- Research (372)
- Multimedia (3)
- Faculty Publications (334)
- November 2014
- Teaching Note
Bridges Ventures
- May 2006
- Teaching Note
Cisco Systems: Managing the Go-to-Market Evolution (TN)
- June 1999
- Teaching Note
FreeMarkets Online TN
Teaching Note for (9-598-109). View Details
Keywords: Electronics Industry
- August 1986 (Revised February 1991)
- Supplement
Population Services International: The Social Marketing Project in Bangladesh, Video
Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to... View Details
Keywords: Social Marketing; Health; Advertising; Marketing; Nonprofit Organizations; Government and Politics; Agreements and Arrangements; Health Industry; Bangladesh
Rangan, V. Kasturi. "Population Services International: The Social Marketing Project in Bangladesh, Video." Harvard Business School Video Supplement 887-506, August 1986. (Revised February 1991.)
- Article
Strategies for the Bottom of the Economic Pyramid: India as a Source of Innovation
Rangan, V. Kasturi. "Strategies for the Bottom of the Economic Pyramid: India as a Source of Innovation." Reflections (Society for Organizational Learning) 3, no. 4 (Summer 2002): 15–16.
- January 1995
- Teaching Note
Millipore New Product Commercialization TN
Teaching Note for (9-594-010). View Details
- June 1994
- Background Note
Scope and Challenge of Business-to-Business Marketing
Identifies six key linkages that distinguish business-to-business marketing; three with respect to the external environment (i.e., derived demand, complex buying process, and concentrated customer base) and three with respect to the internal organization (emphasis on... View Details
Keywords: Marketing; Customers; Demand and Consumers; Organizational Structure; Order Taking and Fulfillment; Technology
Rangan, V. Kasturi. "Scope and Challenge of Business-to-Business Marketing." Harvard Business School Background Note 594-125, June 1994.
- July 1993
- Supplement
Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution
Rangan, V. Kasturi. "Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution." Harvard Business School Video Supplement 593-515, July 1993.
- March 1991 (Revised May 1991)
- Case
TBIRD: The Thai Business Initiative in Rural Development
During the period of 1987 to 1990, while Thailand had one of the fastest growing economies in the world (average growth rate of 12%), the income disparity between its rural and urban population (especially Bangkok City) was growing increasingly worse. Mechai... View Details
Rangan, V. Kasturi. "TBIRD: The Thai Business Initiative in Rural Development." Harvard Business School Case 591-099, March 1991. (Revised May 1991.)
- September 1986 (Revised November 1994)
- Case
Lotus Development Corp. Channel Choice: Direct vs. Distribution
Lotus Development Corp., the number one microsoftware firm has traditionally sold to its customers through a distributor-retail dealer network. In early 1986, the company is considering the option of selling direct to large corporate customers. Students are expected to... View Details
Keywords: Cost vs Benefits; Marketing Channels; Distribution Channels; Sales; Software; Information Technology Industry; United States
Rangan, V. Kasturi. "Lotus Development Corp. Channel Choice: Direct vs. Distribution." Harvard Business School Case 587-078, September 1986. (Revised November 1994.)
- 21 Jan 2022
- News
Professor Kash Rangan: Enlightening
- spring 1999
- Article
Case Study: FreeMarkets OnLine
Rangan, V. Kasturi. "Case Study: FreeMarkets OnLine." Journal of Interactive Marketing 13, no. 2 (spring 1999).
- March 2005 (Revised August 2019)
- Case
Cisco Systems: Managing the Go-to-Market Evolution
With the collapse of the dot-com market and related shrinkage in the high-tech industry, Cisco took a dip in its sales and profits in 2001. Coming back from the recession, Cisco had to manage and evolve its go-to-market strategy and design in keeping with its new... View Details
Keywords: Change Management; Design; Business Cycles; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Market Entry and Exit; Business Strategy
Rangan, V. Kasturi. "Cisco Systems: Managing the Go-to-Market Evolution." Harvard Business School Case 505-006, March 2005. (Revised August 2019.)
- May 2000 (Revised August 2000)
- Teaching Note
Egghead to Egghead.com (A) and (B) TN
Teaching Note for (9-599-093) and (9-500-099). View Details
Keywords: Retail Industry
- August 1999 (Revised October 2002)
- Teaching Note
Xerox: Book-in-Time TN
Teaching Note for (9-599-119). View Details
Keywords: Publishing Industry
- Article
Making Healthcare Affordable for All: A Proposed Model for Transferring Technology
Keywords: Information
Rangan, V. Kasturi. "Making Healthcare Affordable for All: A Proposed Model for Transferring Technology." Innovations: Technology, Governance, Globalization 1, no. 3 (Summer 2006): 42–47.
- May 1998
- Teaching Note
RCI Master Distributor: Evolution of Supplier Relationships TN
Teaching Note for (9-595-001). View Details
Keywords: Distribution Industry
- February 1996
- Teaching Note
Advertising Council Earth Share Campaign, The: Strategy, Execution, and Final Campaign TN
- April 1995 (Revised November 1996)
- Teaching Note
Aravind Eye Hospital, Madurai, India: In Service for Sight TN
Teaching Note for (9-593-098). View Details
- August 1991 (Revised September 1994)
- Background Note
What Is Industrial Marketing?
Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects. View Details
Keywords: Customer Relationship Management; Innovation Strategy; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Marketplace Matching; Organizational Change and Adaptation; Core Relationships; Industrial Products Industry; Manufacturing Industry
Rangan, V. Kasturi. "What Is Industrial Marketing?" Harvard Business School Background Note 592-012, August 1991. (Revised September 1994.)