Filter Results:
(436)
Show Results For
- All HBS Web
(436)
- News (33)
- Research (380)
- Multimedia (3)
- Faculty Publications (342)
Show Results For
- All HBS Web
(436)
- News (33)
- Research (380)
- Multimedia (3)
- Faculty Publications (342)
- January 1995 (Revised April 1996)
- Background Note
Choreographing a Case Class
Compares four different approaches to case teaching: lecturing, theorizing, illustrating, and choreographing a case. Argues the advantages of the "choreography" method from the point of view of students' learning. Concludes with a description of that method and some... View Details
Keywords: Cases
Rangan, V. Kasturi. "Choreographing a Case Class." Harvard Business School Background Note 595-074, January 1995. (Revised April 1996.)
- January 1995
- Teaching Note
GenRad, 1990 (A): At a Crossroads in Electronic Test TN
Keywords: Electronics Industry
- October 1994 (Revised July 1995)
- Case
RCI Master Distributor: Evolution of Supplier Relationships
Traces the evolution of RCI as a master distributor from the time it was founded in 1946 until 1994. The second-generation owner of the distribution company faces several challenges unique to the 1990s environment that his father did not face. As Danny Schwartz... View Details
Keywords: Marketing Strategy; Distribution Channels; Problems and Challenges; Relationships; Situation or Environment; Corporate Strategy; Distribution Industry
Rangan, V. Kasturi. "RCI Master Distributor: Evolution of Supplier Relationships." Harvard Business School Case 595-001, October 1994. (Revised July 1995.)
- July 1993 (Revised June 1994)
- Supplement
Peak Electronics: Vendor Relationship with the Ford Motor Co. (C)
Keywords: Electronics Industry
Rangan, V. Kasturi. "Peak Electronics: Vendor Relationship with the Ford Motor Co. (C)." Harvard Business School Supplement 594-008, July 1993. (Revised June 1994.)
- April 1993 (Revised July 1994)
- Case
MathSoft, Inc. (A)
MathSoft's VP of sales has doubled the size of the company's direct field sales force to support the launch of a new, high-end workstation software product priced at almost $9,000. However, sales of the new product are far below plan. At the same time, the VP of... View Details
Keywords: Information Technology; Corporate Entrepreneurship; Applications and Software; Communication Strategy; Salesforce Management; Marketing Channels; Advertising; Product Launch; Information Technology Industry; Industrial Products Industry; United States
Rangan, V. Kasturi. "MathSoft, Inc. (A)." Harvard Business School Case 593-094, April 1993. (Revised July 1994.)
- February 1991
- Teaching Note
Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A) and (B), Teaching Note
Teaching Note for (9-589-013) and (9-589-014). View Details
- February 1991 (Revised January 1994)
- Teaching Note
Ring Medical, Teaching Note
Teaching Note for (9-589-046). View Details
Keywords: Medical Devices and Supplies Industry
- May 1991 (Revised May 1991)
- Background Note
Focusing the Concept of Social Marketing
Examines those social marketing situations that pose challenges for adoption of conventional marketing principles. In addition to discussing how they differ the note explores underlying reasons and suggests alternate ways of conceptualizing such problems. View Details
Keywords: Social Marketing
Rangan, V. Kasturi. "Focusing the Concept of Social Marketing." Harvard Business School Background Note 591-047, May 1991. (Revised May 1991.)
- September 1990 (Revised March 1993)
- Case
General Electric Plastics: Organizing the Marketing Function
Describes the rapid growth of General Electric Plastics for over the last decade to a $5 billion (sales) company. The accompanying organizational transitions are described. The task is to design a marketing organization for the coming decade given the anticipated... View Details
Rangan, V. Kasturi. "General Electric Plastics: Organizing the Marketing Function." Harvard Business School Case 591-029, September 1990. (Revised March 1993.)
- February 1987 (Revised October 1989)
- Teaching Note
Rohm and Haas (A): New Product Marketing Strategy, Teaching Note
Teaching Note for (9-587-055). View Details
Keywords: Chemical Industry
- August 1986 (Revised January 1989)
- Teaching Note
Population Services International: The Social Marketing Project in Bangladesh, Teaching Note
Teaching Note for (9-586-013). View Details
- April 2020
- Case
Audubon (B) in 2019: Two Years after the Turnaround
Rangan, V. Kasturi. "Audubon (B) in 2019: Two Years after the Turnaround." Harvard Business School Case 520-094, April 2020.
- May 2021 (Revised April 2023)
- Teaching Note
Gupta Media
Teaching Note for HBS Case Nos. 520-031, 520-706, and 520-039. View Details
- October 2014 (Revised July 2016)
- Supplement
Gilead: Hepatitis C Access Strategy (B)
While the "Gilead: Hepatitis-C Access Strategy (A)" case (HBS No. 515-025) poses questions on what the company should do with respect to hard-hit countries like Egypt and India, the (B) case provides the answer. In both cases, the company chose to pursue a proactive... View Details
Rangan, V. Kasturi. "Gilead: Hepatitis C Access Strategy (B)." Harvard Business School Supplement 515-044, October 2014. (Revised July 2016.)
- March 2007 (Revised August 2009)
- Case
Aurolab: Bringing First-World Technology to the Third-World Blind
Aurolab is the in-house producer of IOLs (required in cataract surgery) for the Aravind Eye Care System, a group of charity hospitals with the largest volume of eye surgery in the world. Aurolab's manufacturing capability and capacity had long exceeded the requirements... View Details
Keywords: Emerging Markets; Production; Mission and Purpose; Performance Capacity; Nonprofit Organizations; Corporate Strategy; India
Rangan, V. Kasturi. "Aurolab: Bringing First-World Technology to the Third-World Blind." Harvard Business School Case 507-061, March 2007. (Revised August 2009.)
- April 2002 (Revised April 2003)
- Teaching Note
Zucamor S.A.: Global Competition in Argentina (TN)
Teaching Note for (9-599-096). View Details
- February 2000
- Case
Merck-Medco (B)
Keywords: Pharmaceutical Industry
Rangan, V. Kasturi. "Merck-Medco (B)." Harvard Business School Case 500-078, February 2000.
- December 2006
- Journal Article