Publications
Publications
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- All HBS Web
(429)
- Faculty Publications (321)
- June 1998 (Revised July 1998)
- Teaching Note
Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A,B,& C) TN
By: V. Kasturi Rangan and Krishna G. Palepu
Teaching Note for (9-596-099), (9-596-100), and (9-596-101). View Details
- May 1998
- Teaching Note
C-Car TN
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-598-064). View Details
- May 1998 (Revised July 1998)
- Teaching Note
Dell Online TN
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-598-116). View Details
- May 1998
- Teaching Note
Merck-Medco: Vertical Integration in the Pharmaceutical Industry TN
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-598-091). View Details
Keywords: Pharmaceutical Industry
- May 1998
- Teaching Note
RCI Master Distributor: Evolution of Supplier Relationships TN
Teaching Note for (9-595-001). View Details
Keywords: Distribution Industry
- March 1998 (Revised July 1998)
- Case
United Way Community Services
Describes in detail the fund development and distribution system of United Way Community Services. A key question is how to measure the outcome/impact of the work done by the agencies that receive United Way funding. A follow-on question is how to reinvent the... View Details
- March 1998 (Revised March 1999)
- Case
Dell Online
By: V. Kasturi Rangan and Marie Bell
Dell started online commerce for its PCs in 1996, and by 1997 had achieved a sales rate of $3 million a day. The case describes the internal process that led to these dramatic results and poses the question of how the firm should leverage this activity to meet Michael... View Details
- February 1998 (Revised February 1999)
- Case
FreeMarkets OnLine
Describes the marketing strategy of an entrepreneurial start-up engaged in electronic purchasing for large manufacturers. By creating an electronic bidding platform, the company has been able to cut down procurement costs by about 15%. The case question concerns how... View Details
- February 1998 (Revised May 1998)
- Case
Merck-Medco: Vertical Integration in the Pharmaceutical Industry
By: V. Kasturi Rangan and Marie Bell
Records the analyses and actions taken by Merck Pharmaceuticals in its acquisition of Medco, a channel intermediary (called "pharmacy benefit manager"). While many of its competitors seem to be faring poorly, Merck seems to have managed the Medco integration superbly. View Details
- February 1998
- Case
Planned Parenthood Federation of America (C)
By: V. Kasturi Rangan and Elaine V. Backman
Describes the series of events and processes that led to the formulation of a reinvention plan. View Details
- February 1998
- Background Note
The Size of the Global Poverty Sector
By: V. Kasturi Rangan and Patricia Walker
Keywords: Wealth and Poverty
- January 1998 (Revised September 2000)
- Case
Neiman Marcus (A)
By: V. Kasturi Rangan and Marie Bell
The management of Neiman Marcus, a highly successful luxury goods retailer, is considering ways to grow the business and continue to return in excess of 15% on capital. Among the options on the table is a jewelry store concept called The Galleries. View Details
- October 1997 (Revised July 1999)
- Case
Best Buy
By: V. Kasturi Rangan and Balaji Chakravarthy
Documents the evolution of Best Buy, an electronics retailer, from its founding in 1966 to its very successful "Concept 2" strategy in 1996, boosting its sales ($7.2 billion) past industry #1 Circuit City. Its CEO Richard Schulze offers a new vision (Concept 3) to... View Details
- October 1997 (Revised April 1998)
- Case
C-Car
By: V. Kasturi Rangan and Marie Bell
C-Car was the first automobile retailer in the United States to go public. Subsequently the owner, Mr. Gilliland, must decide how to invest the capital raised from the public ownership. This case describes in detail C-Car's highly profitable strategy of managing its... View Details
- October 1997 (Revised April 2002)
- Case
Planned Parenthood Federation of America (A)
By: V. Kasturi Rangan and Elaine V. Backman
Outlines the dynamic shifts in the external environment surrounding Planned Parenthood's operations in 1994. Health care reform was threatening some of its core customer base. The organization had to come up with a strategy and a process for adapting to the new... View Details
- October 1997
- Case
Planned Parenthood Federation of America (B)
By: V. Kasturi Rangan and Elaine V. Backman
Outlines the process of strategy reinvention adopted by Planned Parenthood. It lays out the new strategic proposals, and the reactions of the various constituencies to those proposals. View Details
- September 1997 (Revised March 1998)
- Background Note
Automobile Retailing in the U.S.
By: V. Kasturi Rangan and Marie Bell
In the mid-1990s, the U.S. automobile retailing industry is on the brink of profound change. This case traces the drivers of change, the history of the industry, and potential distribution systems of the future. View Details
- March 1997 (Revised July 1998)
- Case
SOS-Kinderdorf International: Caring for Orphaned Children
SOS-Kinderdorf, founded in 1949, has grown rapidly into one of the largest orphanages in the world with children's villages, kindergartens, schools, youth facilities, and other complementary programs in 130 countries. This case describes the evolution of the... View Details
- March 1997 (Revised April 1997)
- Background Note
Automobile Distribution in Japan
By: V. Kasturi Rangan and Yutaka Kashiwagi
- June 1996 (Revised July 2004)
- Case
Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (C)
By: Krishna G. Palepu, V. Kasturi Rangan and Sarayu Srinivasan
Discusses the resolution of the canceled power project in Maharashtra. The contract between the American gas giant and Indian state government is renegotiated. View Details