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Publications

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  • All HBS Web  (354)
    • News  (90)
    • Research  (214)
  • Faculty Publications  (94)

Show Results For

  • All HBS Web  (354)
    • News  (90)
    • Research  (214)
  • Faculty Publications  (94)
← Page 11 of 354 Results →
  • June 2018
  • Article

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
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Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
  • July 2009 (Revised December 2009)
  • Case

Echoing Green

By: Julie Battilana, Thomas J. DeLong and James Weber
This case presents the leadership challenges that Cheryl Dorsey, the president of Echoing Green, faces in early 2009. Echoing Green is a fellowship program that seeks to improve society by identifying and supporting social entrepreneurs who launch organizations to... View Details
Keywords: Change Management; Financial Crisis; Social Entrepreneurship; Leadership Style; Organizational Structure; Personal Development and Career; Social Enterprise
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Battilana, Julie, Thomas J. DeLong, and James Weber. "Echoing Green." Harvard Business School Case 410-013, July 2009. (Revised December 2009.)
  • 25 Sep 2012
  • First Look

First Look: September 25

of tomorrow's innovative new products, arguing that companies must reinvest in new product and process development in the U.S. industrial sector. Only by reviving this "industrial commons" can the world's largest economy build... View Details
Keywords: Sean Silverthorne
  • June 2004 (Revised June 2004)
  • Case

Utah Symphony and Utah Opera: A Merger Proposal

By: Thomas J. DeLong and David L. Ager
Anne Ewers, general director of Utah Opera, is awaiting the decision of the members of the board of the Utah Symphony and Utah Opera about whether to merge Utah's top two arts organizations. If the vote favors the merger, Ewers will be asked to assume the helm of the... View Details
Keywords: Mergers and Acquisitions; Change Management; Organizational Culture; Human Resources; Management; Fine Arts Industry; Music Industry; Utah
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DeLong, Thomas J., and David L. Ager. "Utah Symphony and Utah Opera: A Merger Proposal." Harvard Business School Case 404-116, June 2004. (Revised June 2004.)
  • 14 Jan 2014
  • First Look

First Look: January 14

http://www.hbs.edu/faculty/Publication%20Files/14-040_96933ceb-3097-4432-97d1-0b32625889f9.pdf January 2014 Harvard Business Review Building a Game-Changing Talent Strategy By: Ready, Douglas A., Linda A. Hill, and Robert J. View Details
Keywords: Sean Silverthorne
  • January 2019 (Revised July 2021)
  • Case

Analytical Space: The Next Frontier?

By: Thomas R. Eisenmann, Jeffrey J. Bussgang and David Lane
With one satellite aloft and in the midst of beta testing in late 2018, Analytical Space founders Justin Oliveira and Dan Nevius turned to critical questions about the pioneering startup’s go-to-market, pricing, and business development strategy. Analytical Space aimed... View Details
Keywords: Pricing Decisions; Demand Validation; Revenue Model; Business Development; Space Tech; Satellites; Earth Observation; Remote Sensing; Business Startups; Emerging Markets; Growth and Development Strategy; Finance; Selection and Staffing; Business Strategy; Aerospace Industry
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Eisenmann, Thomas R., Jeffrey J. Bussgang, and David Lane. "Analytical Space: The Next Frontier?" Harvard Business School Case 819-089, January 2019. (Revised July 2021.)
  • 28 Aug 2012
  • First Look

First Look: August 28

F. Baird Leslie A. Perlow and Thomas J. DeLongHarvard Business School Supplement 403-086 Presents profiles written by six members of the HBS Class of 1976 from the 10th and... View Details
Keywords: Sean Silverthorne
  • September 1998 (Revised May 1999)
  • Case

Strategic Services at Andersen Consulting

By: Thomas J. DeLong, Catherine M. Conneely and Abby J. Hansen PHD
Bill Copacino, Andersen Consulting's managing partner of Strategic Services Americas, needed to submit his recommendation to Peter Fuchs, Strategic Services worldwide director, for the operating plan for Strategic Services Americas for fiscal year 1999. Strategic... View Details
Keywords: Strategic Planning; Recruitment; Organizational Culture; Expansion; Business Units; Consulting Industry
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DeLong, Thomas J., Catherine M. Conneely, and Abby J. Hansen PHD. "Strategic Services at Andersen Consulting." Harvard Business School Case 899-065, September 1998. (Revised May 1999.)
  • 26 Jul 2016
  • First Look

July 26, 2016

Thomas W. Feeley, Diana J. Mason, Richard L. Schilsky, Ellen L. Stovall, and Shelley Fuld Nasso Abstract—"What Health System Transformations Do You Believe Are Necessary for the Future of Health... View Details
Keywords: Sean Silverthorne
  • July 2002 (Revised December 2002)
  • Case

Mercer Management Consulting (A)

By: Thomas J. DeLong and Michael Echenberg
Insurance giant Marsh & McLennan acquires management consulting firms Temple, Barker & Sloane (TBS) in 1987 and Strategic Planning Associates (SPA) in 1990 and sets out to merge the two. The merger proceeds slowly and painfully. Following the February 1990 merger,... View Details
Keywords: Mergers and Acquisitions; Business Model; Decision Making; Organizational Culture; Personal Development and Career; Horizontal Integration; Consulting Industry
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DeLong, Thomas J., and Michael Echenberg. "Mercer Management Consulting (A)." Harvard Business School Case 403-009, July 2002. (Revised December 2002.)
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

Author:Thomas J. Steenburgh Periodical:Marketing Science (forthcoming). (Harvard Business School Working Paper, No. 05-022, 2004) Abstract This article introduces a newly discovered property of... View Details
Keywords: Martha Lagace
  • Web

Harvard Business School

Building on the Legacy Thought Leadership Andrew F. Brimmer James I. Cash Jr. Linda A. Hill David A. Thomas HBS Faculty Members HBS Doctoral Students Alumni Profiles Research Links Essay on HBS Thought Leadership Early AASU documents... View Details
  • 01 Jun 2002
  • News

Dinner Celebrates Professorships

and Jill Starr. Photo: Thomas J. Fitzsimmons The School's first-ever Professorship Dinner, hosted by Dean Kim B. Clark, was held in April in honor of donors and recipients of... View Details
Keywords: donors; professorships; Colleges, Universities, and Professional Schools; Educational Services
  • 10 May 2011
  • First Look

First Look: May 10

NEAD). NEAD chains create "bridge donors" whose incompatible recipients receive kidneys before the bridge donor donates, and so risk reneging by bridge donors, but offer the opportunity to create more transplants View Details
Keywords: Sean Silverthorne
  • 06 Nov 2012
  • First Look

First Look: November 6

understood and managed. The key to success? Incentives. Fortunately, new research has shed light on the role incentives can play in promoting new ideas, but these findings have been absent from innovation literature-until now. By using... View Details
Keywords: Sean Silverthorne
  • 29 Jul 2008
  • First Look

First Look: July 29, 2008

strengths and weaknesses. Which should he recommend to the partners for additional resources and what does a recommendation mean for his career? Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808125 View Details
Keywords: Martha Lagace
  • 17 Apr 2012
  • First Look

First Look: April 17

Participants assigned to recall a purchase made for someone else reported feeling significantly happier immediately after this recollection; most importantly, the happier participants felt, the more likely they were to choose to spend a windfall on someone else in the... View Details
Keywords: Carmen Nobel
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

for Implementing Planned Organizational Change Authors:Julie Battilana, M.J. Gilmartin, A.-C., Pache, M. Sengul, and J. Alexander Periodical:Leadership Quarterly (forthcoming) Abstract This paper bridges the leadership and organizational... View Details
Keywords: Martha Lagace
  • Article

Comparative Costs of Advanced Proton and Photon Radiation Therapies: Lessons from Time-driven Activity-based Costing in Head and Neck Cancer

By: Nikhil G. Thaker, Steven J. Frank and Thomas W. Feeley
Time-driven activity-based costing (TDABC) is an innovative costing tool in healthcare that can be used to directly compare the true cost of competing technologies over the full care cycle. Rather than only comparing therapeutic effectiveness over a limited number of... View Details
Keywords: Head And Neck Cancer; IMRT; Proton Therapy; Time-Driven ABC; Information Technology; Activity Based Costing and Management; Medical Specialties
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Thaker, Nikhil G., Steven J. Frank, and Thomas W. Feeley. "Comparative Costs of Advanced Proton and Photon Radiation Therapies: Lessons from Time-driven Activity-based Costing in Head and Neck Cancer." Journal of Comparative Effectiveness Research 4, no. 4 (2015): 297–301.
  • May 2012
  • Article

Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

By: Jill Avery, Thomas J. Steenburgh, John Deighton and Mary Caravella
The authors propose a conceptual framework to explain whether and when the introduction of a new retail store channel helps or hurts sales in existing direct channels. A conceptual framework separates short- and long-term effects by analyzing the capabilities of a... View Details
Keywords: Marketing; Channels; Channels Of Distribution; Distribution; Retailing; Channel Management; Channel Migration; Multichannel Retailing; Framework; Customers; Marketing Channels; Sales; Internet and the Web; Demand and Consumers; Competency and Skills; Distribution Channels; E-commerce; Retail Industry; United States
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Avery, Jill, Thomas J. Steenburgh, John Deighton, and Mary Caravella. "Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time." Journal of Marketing 76, no. 3 (May 2012): 96–111.
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