Publications

Web

About the Project - Creating Emerging Markets

inception, the Creating Emerging Markets project website has had 600,000 visits from scholars in some 200 countries. Faculty Co-chairs Geoffrey G. Jones Isidor Straus Professor of Business History Tarun View Details

Web

In the News - Creating Emerging Markets

The Lakshmi Mittal and Family South Asia Institute Leadership to Last: New Book by Geoffrey Jones and Tarun Khanna on South Asia’s Iconic Business Heads The Mittal Institute... View Details

Web

Strategy Curriculum - Faculty & Research

under Marketing) Ramon Casadesus-Masanell , Tomomichi Amano January 2026 J 3.0 IFC: Saudi Arabia; Economic Diversification Tarun Khanna , Andy Zelleke January 2026 J 3.0 Innovating at Scale Maria Roche Fall... View Details

Web

Research - Global

explain these... April 2025 Teaching Material Aramco: Navigating the Energy Transition By: Tarun Khanna and Samir Junnarkar Teaching Note for HBS Case No. 725-358. April 2025 Teaching Material Allbirds:... View Details

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Strategy - Faculty & Research

School Working Paper, No. 25-052, April 2025. Aramco: Navigating the Energy Transition By: Tarun Khanna and Samir Junnarkar April 2025 | Teaching Note | Faculty Research Teaching Note for HBS Case No.... View Details

11 Mar 2014
First Look

First Look: March 11

greater competence. August 2013 Business History Review Charting Dynamic Trajectories: Multinational Firms in India By: Choudhury, Prithwiraj, and Tarun Khanna Abstract—In this article, we provide a... View Details

Keywords: Sean Silverthorne

Web

Advancing Global, Public, and Societal Health - Health Care

Impact Advancing Global, Public, and Societal Health Building Affordable Health Care in Paradise Re: Tarun Khanna Health Minute: How Can Companies Bring "Missing Drugs" to Market? More “Developing Nations”... View Details

May 2008 (Revised June 2009)
Case

House of Tata: Acquiring a Global Footprint

By: Tarun Khanna, Krishna G. Palepu and Richard Bullock

Chronicles the globalization of the Tata Group, one of India's largest business groups. Since 2000, many Tata Group operating companies have aggressively built international businesses, particularly through overseas acquisitions. After describing the globalization... View Details

Keywords: Mergers and Acquisitions; Developing Countries and Economies; Globalized Firms and Management; Growth and Development Strategy; India; United States

Web

Research & Teaching - Creating Emerging Markets

responsibility in more developed markets? In this video, Professors Tarun Khanna and Geoffrey Jones discuss a thematic paper using CEM data, published in the Strategic Management Journal in 2017: Overcoming... View Details

Web

Published Materials - Creating Emerging Markets

Foundations in Emerging Markets: Family, Values and Spirituality By: Valeria Giacomin and Geoffrey Jones 24 JAN 2022 Book Faculty Research Leadership to Last: How Great Leaders Leave Legacies Behind By: Geoffrey Jones and Tarun View Details

Web

Faculty & Research | Social Enterprise | Harvard Business School

Arbuckle Professor of Business Administration Tarun Khanna Jorge Paulo Lemann Professor John Jong-Hyun Kim Senior Lecturer of Business Administration Dutch Leonard Eliot I. Snider and Family Baker Foundation... View Details

Web

Faculty & Research - Business History

Jeremy S. Friedman Business, Government and the International Economy 10 results Tarun Khanna Strategy 4 results Rakesh Khurana Organizational Behavior William C. Kirby General Management 3 results Nancy F.... View Details

January 2002 (Revised October 2005)
Case

General Electric Medical Systems 2002

By: Tarun Khanna and James Weber

Discusses one of General Electric's flagship divisions--the world's leading provider of medical diagnostic imaging equipment. Provides an opportunity to examine a multinational confronting massive technological and demographic changes around the world. Genomics has... View Details

Keywords: Information Technology; Business Model; Change Management; Multinational Firms and Management; Genetics; Customer Value and Value Chain; Age; Medical Devices and Supplies Industry; China; United States

January 2019 (Revised October 2019)
Case

Rural Taobao: Alibaba's Expansion into Rural E-Commerce

By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo

Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses... View Details

Keywords: Strategy; Business Growth; Ecommerce; Corporate Social Responsibility; Business And Government; Emerging Market; Digital Platforms; Internet and the Web; Emerging Markets; Rural Scope; Growth and Development Strategy; Competitive Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Decision Making; E-commerce; China

Web

Business History - Faculty & Research

consumers based on new green brand identities. Spring 2014 Article Charting Dynamic Trajectories: Multinational Firms in India By: Prithwiraj Choudhury and Tarun Khanna In this article, we provide a... View Details

February 1995 (Revised August 1995)
Case

Microsoft in the People's Republic of China, 1993

By: Tarun Khanna

Explores some of the economic and political tradeoffs that need to be negotiated by a firm seeking to influence industry structure. The setting is the nascent personal computer software industry in the People's Republic of China (PRC) in 1993. Microsoft has to localize... View Details

Keywords: Cost vs Benefits; Product Marketing; Market Entry and Exit; Market Transactions; Industry Structures; Partners and Partnerships; Vertical Integration; Software; Information Technology Industry; China

Article

Contextual Intelligence

By: Tarun Khanna

The author has come to a conclusion that may surprise you: trying to apply management practices uniformly across geographies is a fool's errand. Best practices simply don't travel well across borders. That's because conditions not just of economic development but of... View Details

Find at Harvard

Read Now

April 2001
Supplement

Russell Reynolds Associates

By: Tarun Khanna

Features a presentation by Managing Directors Peter Drummond-Hay and Steve Scroggins of Russell Reynolds, to a class of MBA students at the Harvard Business School about the challenges of developing institutions of management and the labor market. View Details

Keywords: Management; Labor; Markets; Problems and Challenges