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  • 10 Mar 2002
  • Research & Ideas

Breakthrough Negotiation: Don’t Leave It On the Table

In a new book, Breakthrough International Negotiation: How Great Negotiators Transformed the World's Toughest Post-Cold War Conflicts, Harvard Business School professor Michael Watkins dissects the art of give-and-take. This excerpt details principles followed View Details
Keywords: by Michael Watkins
  • 21 Jul 2003
  • Research & Ideas

Don’t Get Buried in Customer Data—Use It

probe beneath customer preferences and behaviors to uncover the attitudes that provide a more solid understanding of customer loyalty. Why You Need Both Individual And Aggregated Data One-to-one marketing, a term coined by Don Peppers and... View Details
Keywords: by Jean Ayers
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

interest to Harvard Business School professor Anita Elberse, be they a movie legend or a third baseman. She wrote the Sharapova case with Margarita Golod (HBS MBA '07) to study and frame classroom discussions on a favorite field of research: the value created and... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 31 Jul 2006
  • Research & Ideas

When Not to Trust Your Gut

In past issues of this newsletter, we have highlighted a variety of psychological biases that affect negotiators, many of which spring from a reliance on intuition. Of course, negotiators are not always affected by bias; we often think... View Details
Keywords: by Max H. Bazerman & Deepak Malhotra
  • 09 Feb 2009
  • Research & Ideas

Uncompromising Leadership in Tough Times

Economic difficulties need not mean that we lower our standards for leadership. If anything, we should raise our sights. New work by HBS professor Michael Beer and colleagues shows that there is still a place for what they term... View Details
Keywords: by Martha Lagace
  • 15 May 2007
  • First Look

First Look: May 15, 2007

Africa by 2010. The announcement raised questions whether debt relief would really help the poor. By examining past aid trends and policies of multilateral institutions, such as the International Monetary... View Details
Keywords: Martha Lagace
  • 25 Jan 2011
  • First Look

First Look: Jan. 25

grow and become successful, they are often marked by the negative stigma associated with size and power, which elicits anticorporate sentiment from consumers. An underdog brand biography can be strategically wielded to prevent or offset... View Details
Keywords: Sean Silverthorne

    Anita Elberse

    Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

    Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

    Keywords: advertising; arts; broadcasting; communications; consumer products; e-commerce industry; electronics; entertainment; fashion; home video games; information; marketing industry; motion pictures; music; publishing industry; sports; telecommunications; video games
    • 06 Nov 2018
    • First Look

    New Research and Ideas, November 6, 2018

    average, NPEs appear to behave as opportunistic “patent trolls.” NPEs sue cash-rich firms and target cash in business segments unrelated to alleged infringement at essentially the same frequency as they target cash in segments related to alleged infringement. View Details
    Keywords: Dina Gerdeman

      Fortune Tellers

      The period leading up to the Great Depression witnessed the rise of economic forecasters, pioneers who sought to use the tools of science to predict the future, with the aim of profiting from their forecasts. This book chronicles the lives and careers of the men who... View Details

        Rosabeth M. Kanter

        Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

        Keywords: accounting industry; advertising; airline; apparel; arts; automobiles; banking; beauty products; beverage; biotechnology; broadcasting; chemical; clothing; communications; computer; consulting; consumer products; e-commerce industry; education industry; electrical equipment; electronics; entertainment; fashion; fast food; federal government; financial services; food; food processing; grocery; health care; high technology; hotels ＆ motels; industrial goods; information; information technology industry; insurance industry; internet; legal services; management consulting; manufacturing; medical supplies; nonprofit industry; oil ＆ gas; petroleum; pharmaceuticals; professional services; publishing industry; real estate; recreation; restaurant; retail financial services; retailing; semiconductor; soft drink; software; sports; state government; telecommunications; textiles; tourism; toy; transportation; travel; utilities; wine
        • 10 May 2011
        • First Look

        First Look: May 10

        the Right Way Authors:Todd Rogers and Michael I. Norton Publication:Journal of Experimental Psychology: Applied (forthcoming) Abstract What happens when speakers try to "dodge" a question they would rather not answer View Details
        Keywords: Sean Silverthorne
        • October 2007 (Revised December 2007)
        • Case

        TiVo 2007: DVRs and Beyond

        By: David B. Yoffie and Michael Slind
        Tom Rogers, CEO of TiVo, had placed multiple strategic bets on his company. In September 2007, that strategy was due for a major test. TiVo was a maker of digital video recorder (DVR) products and a distributor of DVR technology. Rogers believed that macro-trends in... View Details
        Keywords: Advertising; Business Model; Television Entertainment; Intellectual Property; Lawsuits and Litigation; Management Analysis, Tools, and Techniques; Distribution; Problems and Challenges; Partners and Partnerships; Research; Internet; Entertainment and Recreation Industry; United States
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        • November 2003 (Revised February 2011)
        • Case

        Sanford C. Bernstein: The Fork in the Road (A)

        By: Boris Groysberg and Anahita Hashemi
        Soon after the death of the firm's legendary founder, the individuals then serving as chairman and as president--Lewis A. Sanders and Roger Hertog, respectively--talked about the future of their firm. Sanford C. Bernstein & Co., a private investment firm, had grown... View Details
        Keywords: Mergers and Acquisitions; Organizational Change and Adaptation; Organizational Culture; Performance Expectations; Competitive Advantage; Valuation
        Related
        • 2013
        • Book

        Fortune Tellers: The Story of America's First Economic Forecasters

        By: Walter A. Friedman
        The period leading up to the Great Depression witnessed the rise of the economic forecasters, pioneers who sought to use the tools of science to predict the future, with the aim of profiting from their forecasts. This book chronicles the lives and careers of the men... View Details
        Keywords: Forecasting And Prediction; Economic History; Economics; History; Risk and Uncertainty; United States
        Related
        • 01 Feb 1997
        • News

        Shaping the Future of Business: Entrepreneurial Evolution at HBS

        the School, even as HBS alumni continued to distinguish themselves in the realm of entrepreneurial practice. In 1982, acting on a marketing survey they had conducted as second-year students, David W. Thompson (MBA '81), Bruce W. Ferguson... View Details
        Keywords: Nancy O. Perry and Susan Young; profiles by Garry Emmons
        • August 2006
        • Case

        Dreyer's Slow Churned(TM) Ice Cream

        By: Noel H. Watson, Steven C. Wheelwright and Brian DeLacey
        Examines capacity forecasting and planning in a complex new product introduction scenario. The introduction at Dreyer's, a large dairy snack manufacturer, involves not only a new product but a new manufacturing process and product package, thus implying a significant... View Details
        Keywords: Advertising; Forecasting and Prediction; Growth and Development Strategy; Brands and Branding; Product Launch; Product Development; Planning; Food and Beverage Industry; United States
        Related
        • January 2008 (Revised July 2009)
        • Case

        Forecasting the Great Depression

        By: Walter A. Friedman
        What is proper role of professional economic forecasting in financial decision making? The case presents excerpts from three leading economic forecasters on the eve of, and just after, the stock market crash of October 1929. The first set of excerpts is from Roger... View Details
        Keywords: History; Mathematical Methods; Personal Development and Career; Forecasting and Prediction; Financial Crisis
        Related
        • 30 Nov 2017
        • News

        Happy Meals (Are Here Again)

        Within—Almost 90% of McDonald’s in the US are owned and operated by franchisees. Paulo Pena (MBA 2004) runs the rest. Hear from Kristy Cunningham on the all-day breakfast initiative on the Skydeck podcast Five days after the call, View Details
        Keywords: Dan Morrell; photographed by Saverio Truglia
        • 13 May 2002
        • Book

        Bringing the Master Passions to Work

        accounts is also the telltale sign of the desire to impress by expressing—to control other minds through erudition, wit, and eloquence. We can seize others "by their minds" with our justificatory strategies. We get them to see... View Details
        Keywords: by Mihnea C. Moldoveanu & Nitin Nohria