Publications

Keywords: Strategy

May 1992 (Revised January 2000)
Case

Asea Brown Boveri: The ABACUS System

Describes the computer-based information system (ABACUS) used to monitor and control business operations in a complex, global company. Describes the technical attributes of the database system, financial reporting requirements, target setting and profit calculations on... View Details

Keywords: Financial Reporting; Profit; Business Growth and Maturation; Analytics and Data Science; Design; Accounting Audits; Growth and Development; Globalized Firms and Management; Complexity; Technology Industry

Educators

March 1990 (Revised June 1991)
Case

IBM Corp.: ""Make It Your Business"" (A)

In 1987, IBM changed its strategy in an attempt to become a market-driven company rather than a product-driven company. The case begins with a description of the new strategy and the reasons for the change and then describes the top-down sales planning and quota system... View Details

Keywords: Commercialization; Competitive Advantage; Business Strategy; Goals and Objectives; Strategic Planning; Motivation and Incentives; Sales; Volatility; System; Information Technology Industry

Educators

January 1989 (Revised March 2009)
Supplement

General Electric: Valley Forge (F)

Keywords: Business Conglomerates; Pennsylvania

October 1989 (Revised June 1991)
Teaching Note

General Electric: Valley Forge (A)--(H), Teaching Note

Teaching Note for (1-189-009--013), (1-189-015), and (1-189-016). View Details

Keywords: Consumer Products Industry; Manufacturing Industry; Pennsylvania

January 1989 (Revised February 1991)
Supplement

General Electric: Valley Forge (G)

Supplements General Electric: Valley Forge (A). View Details

Keywords: Manufacturing Industry; Pennsylvania

January 1989 (Revised February 1991)
Supplement

General Electric: Valley Forge (E)

Supplements General Electric: Valley Forge (A). View Details

Keywords: Manufacturing Industry; Pennsylvania

January 1989 (Revised April 1991)
Case

General Electric: Valley Forge (A)

A series of eight vignette cases designed to be taught in one classroom session. This case describes a potential problem in the way that General Electric has billed the government under a large defense contract. Designed to allow students to discuss what actions top... View Details

Keywords: Government Administration; Contracts; Policy; Accounting; Management Teams; Business and Government Relations; Industrial Products Industry

summer 2008
Article

Corporate Social Responsibility Through an Economic Lens

By: Forest L. Reinhardt, Robert N. Stavins and Richard H.K. Vietor

Business leaders, government officials, and academics are focusing considerable attention on the concept of "corporate social responsibility" (CSR), particularly in the realm of environmental protection. Beyond complete compliance with environmental regulations, do... View Details

Keywords: Profit; Governance Compliance; Governing Rules, Regulations, and Reforms; Corporate Social Responsibility and Impact; Business and Shareholder Relations; Environmental Sustainability

July 2024
Article

Mass General Brigham’s Patient-Reported Outcomes Measurement System: A Decade of Learnings

By: Jason B. Liu, Robert S. Kaplan, David W. Bates, Mario O. Edelen, Rachel C. Sisodia and Andrea L. Pusic

This article describes the strategies that leaders at the Mass General Brigham (MGB) health system have used in launching a standardized patient-reported outcome measure (PROM) collection program in 2012, a major step in the value-based transformation of health care.... View Details

Keywords: Patient-reported Outcomes; Value Based Health Care; Health Care and Treatment; Transformation; Outcome or Result; Organizational Change and Adaptation; Performance Improvement; Health Industry

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April 2019
Supplement

Prioritizing Employees, Customers, Investors

April 2017 (Revised August 2019)
Supplement

Cafes Monte Bianco - Varying Interest Solution

This is the varying interest solution to the case Cafes Monte Bianco: Building a Profit Plan (HBS No. 198-088) View Details

Oct 2013
Conference Presentation

Seven Strategy Questions

May 1992 (Revised January 2000)
Supplement

ABB: Accountability Times Two (A)

Describes the complexity of setting and reconciling performance targets in a global, matrix company. The president of the Finnish industry and rail transport company has received targets from two bosses--his regional superior and his business area superior. Each has... View Details

Keywords: Performance Expectations; Complexity; Multinational Firms and Management; Finland

May 1991 (Revised March 1992)
Teaching Note

USA Today, Teaching Note

Teaching Note for (9-191-004). View Details

Keywords: Media and Broadcasting Industry

March 1991 (Revised February 1992)
Teaching Note

IBM Corp: ""Make It Your Business"" (A) and (B), Teaching Note

Teaching Note for (9-190-137) and (9-190-138). View Details

Keywords: Manufacturing Industry; Consumer Products Industry

March 2009
Case

Bausch & Lomb, Inc.: Pressure to Perform (A)

This case breaks the existing (and still available) Bausch & Lomb, Inc.: Pressure to Perform case into an (A) and a (B) case. The (A) case describes the revenue recognition concerns as of early-1994 and the organizational context within which the decisions were made. View Details

Keywords: Business Earnings; Revenue; Accounting; Management Practices and Processes; Situation or Environment; Earnings Management; Medical Devices and Supplies Industry; United States

Educators

March 1990 (Revised March 1992)
Supplement

Mary Kay Cosmetics: Sales Force Incentives (B)

Details the changes made to the VIP automobile plan. View Details

Keywords: Motivation and Incentives; Salesforce Management; Beauty and Cosmetics Industry

November 1989 (Revised June 1991)
Background Note

Facts and Figures on Defense Procurement: The Department of Defense and Defense Procurement, An Overview

Provides statistics and other factual information on the Department of Defense procurement process, DOD expenditures, market share segmentation, the variety of contract types, and the role of the Defense Contract Audit Agency. View Details

Keywords: National Security