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- All HBS Web
(410)
- News (82)
- Research (275)
- Multimedia (4)
- Faculty Publications (169)
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- 13 Apr 2010
- First Look
First Look: April 13
by deviating frequently and in predictable ways from the recommendations offered by a centralized capacity planning model. Finally, we document that these discretionary capacity supply decisions exhibit a... View Details
Keywords: Martha Lagace
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
in common? Why do their extraordinary stories continue to amaze and inspire? In delivering the answers to those questions, I offer a remarkable template by which to judge those in our own time to whom the public has given its trust. The... View Details
Keywords: Sean Silverthorne
- 2021
- Working Paper
Issue Salience and Political Stereotypes
By: Pedro Bordalo, Marco Tabellini and David Yang
U.S. voters exaggerate the differences in attitudes held by Republicans and Democrats on a range of socioeconomic and political issues, and higher perceived polarization is associated with greater political engagement and affective polarization. In this paper, we... View Details
- September 2015
- Case
Deflategate and the National Football League
By: Marco Iansiti and Christine Snively
On January 18, 2015, the New England Patriots faced the Indianapolis Colts in the AFC Championship game. In the second quarter, a Colts player intercepted a pass from Patriots quarterback Tom Brady. Colts equipment personnel alerted NFL officials that the ball's air... View Details
Keywords: ＂Deflategate＂; Analytics; National Football League; NFLPA; Roger Goodell; Tom Brady; Operations; United States
Iansiti, Marco, and Christine Snively. "Deflategate and the National Football League." Harvard Business School Case 616-008, September 2015.
- 2017
- Chapter
Put the Customers' Money Where Your Mouth Is
By: Marco Bertini
Bertini, Marco. "Put the Customers' Money Where Your Mouth Is." In Dear CEO: 50 Personal Letters from the World's Leading Business Thinkers, by Stuart Crainer and Des Dearlove, 19–21. London: Bloomsbury Business, 2017.
- December, 2017
- Article
When Selling Digital Content, Let the Customer Set the Price
By: Marco Bertini and Richard Reisman
Bertini, Marco, and Richard Reisman. "When Selling Digital Content, Let the Customer Set the Price." Harvard Business Review (website) (November 18, 2013).
- Fall 2020
- Article
Competing on Customer Outcomes
By: Marco Bertini and Oded Koenigsberg
Bertini, Marco, and Oded Koenigsberg. "Competing on Customer Outcomes." MIT Sloan Management Review 62, no. 1 (Fall 2020): 78–84.
- Article
Profiting When Customers Choose Value over Price
By: Andreas Hinterhuber and Marco Bertini
Hinterhuber, Andreas, and Marco Bertini. "Profiting When Customers Choose Value over Price." Business Strategy Review 22, no. 1 (Spring 2011): 46–49.
- September–October 2017
- Article
When It's Time to Expand Beyond the Base
By: Marco Bertini and Nader Tavassoli
Bertini, Marco, and Nader Tavassoli. "When It's Time to Expand Beyond the Base." Harvard Business Review 95, no. 5 (September–October 2017): 143–147.
- February 2021
- Teaching Note
HP Instant Ink: (Self) Disrupting the Consumer Printing Market
By: Elie Ofek and Marco Bertini
- Article
Price As a Stimulus to Think: The Case for Willful Overpricing
By: Luc Wathieu and Marco Bertini
Wathieu, Luc, and Marco Bertini. "Price As a Stimulus to Think: The Case for Willful Overpricing." Marketing Science 26, no. 1 (January–February 2007): 118–129.
- 2005
- Working Paper
Price Format and the Evaluation of Multicomponent Goods
By: Luc Wathieu and Marco Bertini
Wathieu, Luc, and Marco Bertini. "Price Format and the Evaluation of Multicomponent Goods." Harvard Business School Working Paper, No. 05-087, July 2005.
- December 2021
- Article
Trade Policy Uncertainty and Stock Returns
By: Marcelo Bianconi, Federico Esposito and Marco Sammon
A recent literature has documented large real effects of trade policy uncertainty (TPU) on trade, employment, and investment, but there is little evidence that investors are compensated for bearing such risk. To quantify the risk premium associated with TPU, we exploit... View Details
Keywords: Trade Policy; Uncertainty; Stock Returns; Risk Premium; Tariff Rates; Portfolio Analysis; Trade; Policy; Risk and Uncertainty; Stocks; Investment Return
Bianconi, Marcelo, Federico Esposito, and Marco Sammon. "Trade Policy Uncertainty and Stock Returns." Art. 102492. Journal of International Money and Finance 119 (December 2021).
- November 2022
- Article
Hate Crime Towards Minoritized Groups Increases as They Increase in Sized-Based Rank
By: Mina Cikara, Vasiliki Fouka and Marco Tabellini
People are on the move in unprecedented numbers within and between countries. How does demographic change affect local intergroup dynamics? In complement to accounts that emphasize stereotypical features of groups as determinants of their treatment, we propose the... View Details
Keywords: Prejudice; Minority; Hate Crimes; Reference Dependence; Prejudice and Bias; Attitudes; Demographics
Cikara, Mina, Vasiliki Fouka, and Marco Tabellini. "Hate Crime Towards Minoritized Groups Increases as They Increase in Sized-Based Rank." Nature Human Behaviour 6, no. 11 (November 2022): 1537–1544. (Pre-Published online August 8, 2022, Featured in HBS Working Knowledge and ABC News.)
- 2024
- Working Paper
Scared Straight? Threat and Assimilation of Refugees in Germany
By: Philipp Jaschke, Sulin Sardoschau and Marco Tabellini
This paper examines the impact of local hostility on the assimilation of refugees. We leverage plausibly exogenous variation in refugees' allocation across German regions between 2013 and 2016, and combine representative survey data and administrative records with... View Details
Keywords: Assimilation; Threat Hypothesis; Migration; Cultural Change; Refugees; Culture; Identity; Germany
Jaschke, Philipp, Sulin Sardoschau, and Marco Tabellini. "Scared Straight? Threat and Assimilation of Refugees in Germany." Harvard Business School Working Paper, No. 22-043, December 2021. (Revised August 2024. Also available from NBER, and featured on Le Monde.)
- Article
Beyond Magic Bullets: True Innovation in Health Care
By: Vaibhav A. Narayan, Marco Mohwinckel, Gary Pisano, Michael Yang and Husseini Manji
The molecular medicine revolution—based on advances in fields such as genomics and network modeling in the decade since the human genome sequence was completed—has changed the way we think about, study, and approach the development of novel therapies. However, these... View Details
Keywords: Integration; Business Model; Organizational Structure; Health Care and Treatment; Innovation and Invention; Pharmaceutical Industry
Narayan, Vaibhav A., Marco Mohwinckel, Gary Pisano, Michael Yang, and Husseini Manji. "Beyond Magic Bullets: True Innovation in Health Care." Nature Reviews: Drug Discovery 12, no. 2 (February 2013): 85–86.
- September 2009 (Revised May 2019)
- Case
The London 2012 Olympic Games
By: John T. Gourville and Marco Bertini
It's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize... View Details
Keywords: Pricing; Customer Satisfaction; Price; Strategy; Profit; Revenue; Sales; Sports Industry; London
Gourville, John T., and Marco Bertini. "The London 2012 Olympic Games." Harvard Business School Case 510-039, September 2009. (Revised May 2019.)
- Article
Price Promotion for Emotional Impact
By: Aylin Aydinli, Marco Bertini and Anja Lambrecht
Aydinli, Aylin, Marco Bertini, and Anja Lambrecht. "Price Promotion for Emotional Impact." Journal of Marketing 78, no. 4 (July 2014): 80–96.
- 2023
- Working Paper
The Effects of Cryptocurrency Wealth on Household Consumption and Investment
By: Darren Aiello, Scott R. Baker, Tetyana Balyuk, Marco Di Maggio, Mark J. Johnson and Jason Kotter
This paper uses transaction-level data across millions of accounts to identify cryptocurrency investors and evaluate how fluctuations in individual crypto wealth affect household consumption, equity investment, and local real estate markets. We estimate an MPC out of... View Details
Keywords: Cryptocurrency; Marginal Propensity To Consume; Household Balance Sheet; Real Estate; Etherium; Bitcoin; Investment; Housing; Spending
Aiello, Darren, Scott R. Baker, Tetyana Balyuk, Marco Di Maggio, Mark J. Johnson, and Jason Kotter. "The Effects of Cryptocurrency Wealth on Household Consumption and Investment." Harvard Business School Working Paper, No. 23-077, June 2023.