Publications

March 1996
Case

Germany and the Bonn-Berlin Split: Supporting Distributed Work Through IT

By: Lynda M. Applegate and Carin-Isabel Knoop

Keywords: Information Technology; Information Technology Industry; Germany

March 1996 (Revised August 1996)
Case

Open Market, Inc.: Managing in a Turbulent Environment

By: Lynda M. Applegate and Janis Lee Gogan

Presents the story of Open Market, Inc., one of numerous companies formed in 1994 to engage in electronic commerce over the Internet. This case examines the company's development--its business strategy and organization evolution--as the company increased in size and... View Details

Keywords: Business Strategy; Growth and Development; Business Startups; Internet and the Web; Change; Growth and Development Strategy; Organizations; Web Services Industry

Educators

March 1996
Case

Burlington Northern Railroad: Back on Track

By: Lynda M. Applegate and Carin-Isabel Knoop

Keywords: Rail Industry

February 1996
Teaching Note

ToyWorld: Information Technology Planning TN

Teaching Note for (9-195-262). View Details

Keywords: Retail Industry

December 1995 (Revised February 2006)
Teaching Note

Open Market, Inc.: Managing in a Turbulent Environment TN

By: Lynda M. Applegate and Janis Lee Gogan

Teaching Note for (9-196-097). View Details

December 1995
Teaching Note

Azucar Series TN

December 1995
Supplement

Doing Business on the Internet: An Interview with Shikhar Ghosh, CEO, Open Market

By: Lynda M. Applegate and Janis Lee Gogan

Keywords: Internet and the Web; Market Transactions

December 1995
Teaching Note

Laura Ashley Series TN

Keywords: Brands and Branding; Fashion Industry

December 1995
Teaching Note

No Excuses Management TN

By: Lynda M. Applegate and Sarah Gant

Teaching Note for (90409). View Details

Keywords: Management

December 1995
Teaching Note

Connor Formed Metal Products TN

By: Lynda M. Applegate and Sarah Gant

Teaching Note for (9-193-003). View Details

Keywords: Manufacturing Industry

December 1995
Teaching Note

Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged) TN

Teaching Note for (9-195-238). View Details

Keywords: Manufacturing Industry; Food and Beverage Industry

December 1995
Teaching Note

Chemical Bank: Technology Support for Cooperative Work TN

Teaching Note for (9-193-131). View Details

Keywords: Technology Industry

November 1995
Teaching Note

Rattling SABRE: New Ways to Compete on Information TN

Teaching Note for Harvard Business Review article (90307). View Details

Keywords: Information Technology; Management Analysis, Tools, and Techniques; Competitive Advantage; Technological Innovation

November 1995
Teaching Note

PepsiCo: A View from the Corporate Office TN

By: Lynda M. Applegate and Sarah Gant

Teaching Note for (9-694-078). View Details

Keywords: Food and Beverage Industry

November 1995 (Revised October 2001)
Teaching Note

Taco Bell Series TN

By: Lynda M. Applegate and Sarah Gant

Teaching Note for (9-692-058) and (9-694-076). View Details

Keywords: Food and Beverage Industry

November 1995
Teaching Note

Colliers International Property Consultants TN

By: Lynda M. Applegate and Sarah Gant

Teaching Note for (9-490-049). View Details

Keywords: Real Estate Industry

October 1995 (Revised November 1996)
Case

Desktop Data, Inc. (A)

By: Lynda M. Applegate and Melissa Dailey

Keywords: Information Technology Industry

October 1995
Case

Singapore TradeNet: Beyond TradeNet to the Intelligent Island

By: Lynda M. Applegate, John L. King and Soon-Siong Neo

Describes the actions taken by the government of Singapore to enable the country to survive and prosper after it achieved independence in the late 1960s. Recognizing that its small size, limited natural resources, but excellent location placed it in a vulnerable... View Details

Keywords: Transition; Communication Technology; Governing Rules, Regulations, and Reforms; Policy; Digital Platforms; Information Technology; Technology Adoption; Information Technology Industry; Singapore

October 1995 (Revised October 1996)
Case

Singapore Unlimited: Building the National Information Infrastructure

By: Lynda M. Applegate, John L. King, Soon-Siong Neo and Carin-Isabel Knoop

Describes the actions taken by the government of Singapore to enable the country to survive and prosper after it achieved independence in the late 1960s. Recognizing that its small size, limited natural resources, but excellent location placed it in a vulnerable... View Details

Keywords: Information Technology; Natural Environment; Expansion; Policy; Infrastructure; Singapore; Southeast Asia