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Publications

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  • All HBS Web  (2,870)
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  • All HBS Web  (2,870)
    • People  (2)
    • News  (1,012)
    • Research  (1,500)
    • Events  (6)
    • Multimedia  (23)
  • Faculty Publications  (736)
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  • Web

Courses by Faculty - Course Catalog

Elective Curriculum: Course Descriptions Last Updated: 10 Jun 2025 By Faculty View by Unit | View by Course Title | View by Faculty | Print View... View Details
  • 28 Jan 2010
  • Working Paper Summaries

Does Product Market Competition Lead Firms To Decentralize?

Keywords: by Nicholas Bloom, Raffaella Sadun & John Van Reenen
  • Web

The John H. McArthur Fellowship for Canadian MBA Students - Global

note that this fellowship is a non-need based award and is incremental to any existing HBS Fellowship*. By helping to defray the costs of the MBA program, the John H. McArthur Canadian Fellowship seeks to... View Details
  • 01 Nov 1999
  • Lessons from the Classroom

What’s Next & So What? Leading in the 21st Century

Leading in the 21st Century is an HBS Executive Education program being held in January 2000. Professors Gary Hamel and John Kotter talk about the course and the new realities of leadership and competitive... View Details
Keywords: by Staff
  • 2016
  • Blog

Building A Culture of Health - John A. Quelch: The Marketing of Prevention

By: John A. Quelch
The US will devote 17.5% of GDP to health care this year, around $3 trillion. Yet only 3 percent of that will be spent on prevention, including both primary prevention (preventing illness in the first place) and secondary prevention (preventing sick people getting... View Details
Keywords: Healthcare; Healthcare Marketing; Prevention; Wellbeing; Health; Marketing; Health Industry; Insurance Industry; Public Administration Industry; Europe; North and Central America
Citation
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Quelch, John A. "The Marketing of Prevention." Building A Culture of Health - John A. Quelch (blog). May 12, 2016. http://johnquelch.org/the-marketing-of-prevention/.
  • 01 Aug 2001
  • News

HBS Alumni Association Board of Directors: President's Report

throughout the year on four specific areas, and I'd like to summarize each committee's work. Communications Under the leadership of John Hoffmann (MBA '64), this group focused on segmentation, design and content, and delivery. The... View Details
Keywords: John Hoffman
  • 11 Feb 2019
  • Blog Post

John Bracaglia, MBA 2020: “I Want to Find the Machine Learning Strategy That Avoids the Pitfalls While Fulfilling the Promise.”

For John Bracaglia, his academic and professional careers have been driven by two themes: “machine learning and behavioral economics,” he says. “The two work together. Machine learning is about how computers... View Details
Keywords: Technology; Entrepreneurship
  • 29 Aug 2019
  • News

HBS Announces 2019-2020 Public Art Exhibition Supported by the C. Ludens Ringnes Sculpture Collection

  • April 2011
  • Case

Designs by Kate: The Power of Direct Sales

By: John A. Deighton and Sarah Abbott
The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the... View Details
Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Motivation and Incentives; Marketing Strategy; Salesforce Management; Performance; Compensation and Benefits; Apparel and Accessories Industry
Citation
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Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales." Harvard Business School Brief Case 114-284, April 2011.
  • October 2021 (Revised February 2022)
  • Case

upGrad: Delivering Career Outcomes Online: Degree by Degree

By: John J-H Kim, Anjali Raina and Rachna Chawla
In August 2021, the founders of upGrad, the latest unicorn in the Indian higher education online space, were deciding how to best use the funds to execute on their ambitious growth plans. Ronnie Screwvala, Mayank Kumar and Phalgun Kompalli had envisioned upGrad as an... View Details
Keywords: Unicorns; COVID-19 Pandemic; Higher Education; Internet and the Web; Spending; Growth and Development Strategy; Education Industry; India
Citation
Educators
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Kim, John J-H, Anjali Raina, and Rachna Chawla. "upGrad: Delivering Career Outcomes Online: Degree by Degree." Harvard Business School Case 322-054, October 2021. (Revised February 2022.)
  • Web

Courses by Faculty Unit - Course Catalog

Elective Curriculum: Course Descriptions Last Updated: 10 Jun 2025 By Unit View by Unit | View by Course Title | View by Faculty | Print View... View Details
  • 1995
  • Working Paper

Managing Marketing by the Customer Equity Criterion

By: Robert C. Blattberg and John Deighton
Citation
Related
Blattberg, Robert C., and John Deighton. "Managing Marketing by the Customer Equity Criterion." Harvard Business School Working Paper, No. 96-017, October 1995.
  • 01 Jun 2000
  • News

VC Luminary John Doerr: Education Reform Critical to Success of New Economy

Last February, in his first speech at HBS in six years, L. John Doerr (MBA '76), a partner at Kleiner Perkins Caufield & Byers and one of the world's foremost venture capitalists, confessed that he stumbled into his line of work with no... View Details
  • 23 Nov 2011
  • Working Paper Summaries

The Organization of Firms Across Countries

Keywords: by Nicholas Bloom, Rafaella Sadun & John Van Reenen
  • 13 Jun 2018
  • Working Paper Summaries

Learning to Become a Taste Expert

Keywords: by Kathryn A. Latour and John A. Deighton; Food & Beverage
  • 07 May 2019
  • News

How Sonja Hoel Perkins Saved John McAfee from an Especially Bad Deal

As a young analyst, early in her career, Sonja Hoel Perkins (MBA 1993) had a nose for deals, according to the book Alpha Girls: The Women Upstarts Who Took on Silicon Valley’s Male Culture and Made the Deals of a Lifetime, by Julian... View Details
  • 24 Apr 2014
  • News

'Paying it forward' by helping current students succeed

John Phelan (MBA 1990), a partner at MSD Capital, talks about providing opportunities for others, and lessons he learned at HBS. (Published April 2014) View Details
  • 28 Oct 2010
  • Working Paper Summaries

The Distinct Effects of Information Technology and Communication Technology on Firm Organization

Keywords: by Nicholas Bloom, Luis Garicano, Raffaella Sadun & John Van Reenen; Technology
  • 24 Jul 2013
  • Op-Ed

Detroit Files for Bankruptcy: HBS Faculty Weigh In

mountain of pension costs. John Macomber, Robert Pozen, and Eric Werker—offer their views on some down-the-road scenarios. Beyond A Bailout By: Senior Lecturer John Macomber Detroit has failed. Why did this... View Details
Keywords: by John Macomber, Robert C. Pozen, Eric D. Werker & Benjamin Kennedy; Auto
  • 08 Mar 2017
  • Op-Ed

Op-Ed: Can the Proposed American Health Care Act Improve on 'Obamacare'?

Yesterday, President Donald Trump endorsed the American Health Care Act (AHCA), a plan proposed by Republican United States lawmakers to replace the Affordable Care Act (ACA), more commonly known as “Obamacare.” Democrats rallied against... View Details
Keywords: by John Quelch, Dr. Gordon Moore, and Emily Boudreau
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