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Show Results For
- All HBS Web
(2,922)
- People (2)
- News (1,025)
- Research (1,537)
- Events (6)
- Multimedia (27)
- Faculty Publications (782)
- 07 May 2019
- News
How Sonja Hoel Perkins Saved John McAfee from an Especially Bad Deal
As a young analyst, early in her career, Sonja Hoel Perkins (MBA 1993) had a nose for deals, according to the book Alpha Girls: The Women Upstarts Who Took on Silicon Valley’s Male Culture and Made the Deals of a Lifetime, by Julian... View Details
- July – August 1996
- Article
Manage Marketing by the Customer Equity Test
By: Robert C. Blattberg and J. A. Deighton
Blattberg, Robert C., and J. A. Deighton. "Manage Marketing by the Customer Equity Test." Harvard Business Review 74, no. 4 (July–August 1996): 136–144.
- Web
Courses by Faculty Unit - Course Catalog
Elective Curriculum: Course Descriptions Last Updated: 06 Aug 2025 By Unit View by Unit | View by Course Title | View by Faculty | Print View... View Details
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
On August 15th, Aetna announced that it would reduce by 80 percent its participation in the Obama administration’s public exchanges for health insurance policies in 2017, citing significant financial losses. The move came just a few weeks... View Details
- October 2021 (Revised February 2022)
- Case
upGrad: Delivering Career Outcomes Online: Degree by Degree
By: John J-H Kim, Anjali Raina and Rachna Chawla
In August 2021, the founders of upGrad, the latest unicorn in the Indian higher education online space, were deciding how to best use the funds to execute on their ambitious growth plans. Ronnie Screwvala, Mayank Kumar and Phalgun Kompalli had envisioned upGrad as an... View Details
Keywords: Unicorns; COVID-19 Pandemic; Higher Education; Internet and the Web; Spending; Growth and Development Strategy; Education Industry; India
Kim, John J-H, Anjali Raina, and Rachna Chawla. "upGrad: Delivering Career Outcomes Online: Degree by Degree." Harvard Business School Case 322-054, October 2021. (Revised February 2022.)
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson... View Details
- 28 Jan 2010
- Working Paper Summaries
Does Product Market Competition Lead Firms To Decentralize?
- 24 Apr 2014
- News
'Paying it forward' by helping current students succeed
John Phelan (MBA 1990), a partner at MSD Capital, talks about providing opportunities for others, and lessons he learned at HBS. (Published April 2014) View Details
- 29 Jul 2002
- Research & Ideas
Get Off the Dime!
Using real-life stories, John Kotter and Dan Cohen have identified eight steps toward making large-scale change in organizations. The first step: Create a sense of urgency among the relevant people.In successful change efforts, the first... View Details
Keywords: by John P. Kotter & Dan S. Cohen
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
delivery services should not be discounted too soon, according to HBS professor and marketing specialist John A. Deighton. As Deighton explained in the article "Who Wanted Webvan to Survive?"... View Details
- 29 May 2008
- Working Paper Summaries
Some Neglected Axioms in Fair Division
Keywords: by John W. Pratt
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
governed by a set of rules, the rules of play, according to John A. Deighton, Harold M. Brierley Professor of Business Administration at Harvard Business School, and Leora Kornfeld, adjunct faculty, Schulich... View Details
- 27 May 2021
- News
Sal Khan (MBA 2003) Awarded Honorary Degree by Harvard
peer-to-peer tutoring resource meant to complement Khan Academy.” Khan spoke to the Bulletin last year as part of a conversation with Senior Lecturer John Kim about the pandemic’s lasting impact on education. View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. View Details
Keywords: by Susan Young
- 2008
- Chapter
Where Does It Go? Spending by the Financially Constrained
By: Shawn A. Cole, Peter Tufano and John Thompson
Cole, Shawn A., Peter Tufano, and John Thompson. "Where Does It Go? Spending by the Financially Constrained." Chap. 2 in Borrowing to Live: Consumer and Mortgage Credit Revisited, edited by Nicolas P. Retsinas and Eric S. Belsky, 65–91. Brookings Institution Press, 2008.
- 2008
- Working Paper
Where Does It Go? Spending by the Financially Constrained
By: Shawn A. Cole, John Thompson and Peter Tufano
In this paper, we analyze the spending decisions of over 1.5 million Americans who vary in their degree of revealed credit constraints. Specifically, we analyze how these Americans spend their income tax refunds, using transaction-level data from a stored-value card... View Details
Keywords: Decision Choices and Conditions; Credit; Personal Finance; Spending; Taxation; Consumer Behavior; United States
Cole, Shawn A., John Thompson, and Peter Tufano. "Where Does It Go? Spending by the Financially Constrained." Harvard Business School Working Paper, No. 08-083, March 2008. (Revised April 2008.)
- April 2011
- Teaching Note
Designs by Kate: The Power of Direct Sales (Brief Case)
By: John A. Deighton and Sarah Abbott
Teaching Note to 4277. View Details